PRECISE. PROVEN. - MNI Targeted MediaTARGETED MEDIA HEALTH PRECISE. PROVEN. 5 The leader in...
Transcript of PRECISE. PROVEN. - MNI Targeted MediaTARGETED MEDIA HEALTH PRECISE. PROVEN. 5 The leader in...
2017 MEDIA KIT
PRECISE. PROVEN.
TARGETED MEDIA HEALTH | PRECISE. PROVEN.2
WANT TOKNOW A
SECRET?
TARGETED MEDIA HEALTH | PRECISE. PROVEN.3
THE DATA PROVES IT.
HANDS DOWN…THE DOCTOR’S OFFICE IS THE BEST OPPORTUNITY TO CONNECT WITH PATIENTS AND THEIR DOCTORS.
TARGETED MEDIA HEALTH | PRECISE. PROVEN.4
MILLION PEOPLE read a magazine in a waiting area in the last month. 92% read them in doctors’ and dentists’ offices.*86
MINUTESin the waiting and exam rooms.*
What do they do there? Read magazines and browse their smartphones. We have solutions.
The average patient will wait
30 RECALL THE INF0 they see at the point-of-care, and those messages have an influence on healthcare professionals.*3/4
IN THE DOCTOR’S OFFICE…
*Sources: ZS Associates Research Study on Point-of-Care, 2014 Time Inc. Public Place Readership Study.
TARGETED MEDIA HEALTH | PRECISE. PROVEN.5
The leader in patient-centric solutions, Targeted Media Health (TMH) connects brands with health- and wellness-focused consumers at the point-of-care and beyond.
As a subsidiary of MNI Targeted Media Inc., a Time Inc. company, TMH’s portfolio of solutions are engaging, influential, and measurable. Magazine Cover Wraps, condition-specific guides, and effective digital and mobile targeting inspire action at the point-of-care and throughout the patient journey.
THE SECRET’S OUT.
TARGETED MEDIA HEALTH | PRECISE. PROVEN.6
Targeted to specific doctors’ offices, so marketers can reach a highly-qualified audience, your custom, eye-catching messaging is delivered to consumers wrapped around the nation’s most popular and trusted magazines.
Positioned directly at the point-of-care, when the need for your product is top-of-mind, this is your chance to educate and influence your audience in the moments before they speak with their healthcare provider.
POINT-OF-CARE OFFERINGS: COVER WRAPS
TARGETED MEDIA HEALTH | PRECISE. PROVEN.7
POINT-OF-CARE OFFERINGS: CONDITION GUIDES
HEALTHY LIVING WITH...
Educate your audience through a condition guide, curated from the editors of Time Inc.’s Health magazine.
Healthy Living with... allows advertisers to reach patients when they need information the most—right before they see their doctor. And because the guide is filled with valuable information and advice, patients will take it home to refer to and share.
TARGETED MEDIA HEALTH | PRECISE. PROVEN.8
LOCALIZE YOUR MESSAGE TO REACH A HEALTH-FOCUSED AUDIENCE IN THE PAGES OF THEIR FAVORITE MAGAZINES.
We’ve made it easy to buy our magazine networks and overlay targeting and rich media solutions, so you can boost engagement.
We offer geographic targeting in 200+ DMAs, for optimal precision.
High-impact units and no-charge copy splits extend engagement and increase interactivity.
• Drive the patient/physician conversation in specific markets.
• Encourage consumers to visit a specific treatment center or pharmacy.
• Roll-out new products or heavy-up messaging in certain markets.
• Promote seasonal programs.
GEO-TARGETED MAGAZINES
TARGETED MEDIA HEALTH | PRECISE. PROVEN.9
REACH CONSUMERS AND PHYSICIANS WITH MNIx, OUR PROGRAMMATIC SOLUTION.
TARGETED MEDIA HEALTH OFFERS ONLINE SOLUTIONS TO PHARMACEUTICAL AND HEALTHCARE ADVERTISERS.
TARGETED DIGITAL SOLUTIONS
We partner with the most popular and prestigious national and local online brands, for campaigns that target healthcare consumers as they search for health and wellness information and advice. We are 100% HIPAA compliant, leveraging online and offline data to reach your target audience in a brand-safe environment.
P R O G R A M M A T I C
TARGETED MEDIA HEALTH | PRECISE. PROVEN.10
POWERFUL PARTNERSHIPSTARGETED MEDIA HEALTH WORKS WITH OVER 90% OF
THE TOP PHARMACEUTICAL COMPANIES IN THE WORLD.
TARGETED MEDIA HEALTH | PRECISE. PROVEN.11
MA
NA
GEM
EN
T
SALE
S S
UP
PO
RT
AC
CO
UN
T M
AN
AG
EM
EN
T
TEAM
DAVE MEVORAH
JEN MCDONALD
COURTNEY CAROSELLO CORRIE SPAETH
SARA MION
REBECCA DEBIASSE
ELIZABETH THOMAS
MAUREEN MUSGROVE
GWEN DOYLE
VICTORIA WILSON
MEGHAN O’KEEFE
CASEY MAHONE RAY ARGUELLO
WHITNEY ZREBIEC
TARGETED MEDIA HEALTH | PRECISE. PROVEN.12
CONTACTDAVE MEVORAHVICE PRESIDENT OF [email protected]