FROM SALLY HOGSHEAD’S PRESENTATION TOHDI 2016 CONFERENCE & EXPO ON 04/13/16

AN INSIDER’S lookAT THE RESEARCH

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

PRE-ORDER FASCINATE

TODAY AND GET YOUR EXCLUSIVE

BONUSES

INNOVATION

PASSION

POWER TRUST

MYSTIQUE

PRESTIGE

ALERT

GRAB YOUR COPY OF FASCINATE TODAYPURCHASE FROM YOUR FAVORITE STORE AND GET OUR MOST POPULAR PROGRAMS FOR FREE.

Limited time only — Pre-order a copy of FASCINATE: How to Make Your Brand Impossible to Resist, and get our most popular programs for free.

CLICK HERE TO PRE-ORDER YOUR COPIES TODAY AND LEARN HOW TO CLAIM YOUR BONUSES!

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

We love bonuses (And we know you do, too)

Get ready to make your Brand impossible to resist!

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

Pre-order 1 copy and get the Brand Jumpstart: Use this handy guide in your next brainstorming session, meeting, or copy session.

Pre-order 3 copies and get everything above PLUS an exclusive invitation to a live webinar with author Sally Hogshead, as well as, the video of a full-length keynote teaching your team How to Fascinate.

Pre-order 10 copies and get everything above PLUS six months of immediate access to our premium online learning program, The Fascination Academy. Your team learns to make meaningful connections with clients and customers.

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

THIS IS WHAT THE RAW DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER 700,000 PEOPLE.

HDI 2016 CONFERENCE & EXPO RESULTS OF THE FASCINATION ADVANTAGE TEST

ALERTINNOVATIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER

PRIMARY SECONDARY

AVERAGE RESULTS OF THE FASCINATION ADVANTAGE TEST

ALERTINNOVATIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER

PRIMARY SECONDARY

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

THIS IS WHAT THE RAW DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER 700,000 PEOPLE.

As we prepared for the event, here’s our spreadsheet, organized by “personal brand Archetype”

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

THIS IS WHAT THE RAW DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER 700,000 PEOPLE.

AVERAGE RESULTS FROM THE FASCINATION ADVANTAGE TEST

HDI 2016 CONFERENCE & EXPO RESULTS FROM THE FASCINATION

ADVANTAGE TEST

WE COMPARED YOUR FINDINGS TO OUR MATRIX OF 49 PERSONAL BRAND ARCHETYPES.

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

SECONDARY FASCINATION ADVANTAGE®

PR

IMA

RY

FA

SC

INA

TIO

N A

DV

AN

TA

GE

®

THE 49 PERSONAL BRAND ARCHETYPESCREATED BY SALLY HOGSHEAD

DISCOVER MORE AT HOWTOFASCINATE.COM EMAIL: HELLO@HOWTOFASCINATE.COM

© 2014 HOW TO FASCINATE. ALL RIGHTS RESERVED.

THEANARCHY

Volatile • StartlingChaotic

THECATALYST

Out-of-the-Box • SocialEnergizing

THE CHANGEAGENT

Inventive • UntraditionalSelf-Propelled

THEAVANT-GARDE

Original • EnterprisingForward-Thinking

THEEVOLUTIONARY

Curious • AdaptableOpen-Minded

THE SECRETWEAPON

Nimble • UnassumingIndependent

THECOMPOSER

Strategic • Fine-TunedJudicious

THEROCKSTAR

Bold • ArtisticUnorthodox

THEDRAMA

Theatrical • EmotiveSensitive

THERINGLEADER

Motivating • SpiritedCompelling

THECONNOISSEUR

Insightful • DistinguishedIn-the-Know

THEAUTHENTIC

Approachable • DependableTrustworthy

THE SUBTLETOUCH

Tactful • Self-SufficientMindful

THECOORDINATOR

Constructive • OrganizedPractical

THE MAVERICK LEADER

Pioneering • IrreverentEntrepreneurial

THE PEOPLE’SCHAMPION

Dynamic • InclusiveEngaging

THEAGGRESSOR

Dominant • OverbearingDogmatic

THEVICTOR

Respected • CompetitiveResults-Oriented

THEGRAVITAS

Dignified • StableHardworking

THE VEILEDSTRENGTH

Realistic • IntentionalTo-the-Point

THEACE

Decisive • TirelessForthright

THETRENDSETTER

Cutting-Edge • EliteProgressive

THETALENT

Expressive • StylishEmotionally-Intelligent

THEMAESTRO

Ambitious • FocusedConfident

THEIMPERIAL

Arrogant • ColdSuperior

THEDIPLOMAT

Levelheaded • SubtleCapable

THEROYAL GUARD

Elegant • AstuteDiscreet

THEEDITOR-IN-CHIEF

Productive • SkilledDetailed

THEARTISAN

Deliberate • ThoughtfulFlexible

THEBELOVED

Nurturing • LoyalSincere

THEGUARDIAN

Prominent • GenuineSure-Footed

THEBLUE CHIP

Classic • EstablishedBest-In-Class

THEOLD GUARD

Predictable • SafeUnmovable

THEWISE OWL

Observant • AssuredUnruffled

THEMEDIATOR

Steadfast • ComposedStructured

THEPROVOCATEUR

Clever • AdeptContemporary

THEINTRIGUE

Discerning • PerceptiveConsiderate

THEMASTERMIND

Methodical • IntenseSelf-Reliant

THEARCHITECT

Skillful • RestrainedPolished

THEANCHOR

Protective • PurposefulAnalytical

THEDEADBOLT

Unemotional • IntrovertedConcentrated

THEDETECTIVE

Clear-Cut • AccurateMeticulous

THEQUICK-START

Prolific • ThoroughDiligent

THEORCHESTRATOR

Attentive • DedicatedEfficient

THEDEFENDER

Proactive • CautionaryStrong-Willed

THESCHOLAR

Intellectual • DisciplinedSystematic

THEGOOD CITIZEN

Principled • PreparedConscientious

THEARCHER

On-Target • ReasonedPragmatic

THE CONTROL FREAK

Compulsive • DrivenExacting

ALERT You prevent

problems with care

MYSTIQUE You communicate

with substance

TRUST You build loyaltywith consistency

PRESTIGE You earn respect with

higher standards

POWER You lead

with command

PASSION You connectwith emotion

INNOVATION You change the

game with creativity

INNOVATIONYou change the

game with creativity

PASSIONYou connectwith emotion

POWERYou lead

with command

PRESTIGEYou earn respect with

higher standards

TRUSTYou build loyaltywith consistency

MYSTIQUEYou communicate

with substance

ALERTYou prevent

problems with care

SECONDARY ADVANTAGES

INNOVATIONYou change the

game with creativity

PASSIONYou connect

with emotion

POWERYou lead

with command

PRESTIGEYou earn respect

with higher standards

TRUSTYou build loyaltywith consistency

MYSTIQUEYou communicate

with substance

ALERTYou prevent

problems with care

INNOVATIONYou change the

game with creativity

PASSIONYou connect

with emotion

POWERYou lead

with command

PRESTIGEYou earn respect with

higher standards

TRUSTYou build loyaltywith consistency

MYSTIQUEYou communicate

with substance

ALERTYou prevent problems

with care

PR

IMA

RY

AD

VA

NTA

GE

STHIS IS YOUR CUSTOM “FASCINATION FINGERPRINT.”

This diagram shows the concentration of personal brand Archetypes of the organization.

This is your custom measurement of Fascination Scores. The diagram to the right shows the actual percentages of each personal brand Archetype within the organization.

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

SECONDARY ADVANTAGES

INNOVATIONYou change the

game with creativity

PASSIONYou connect

with emotion

POWERYou lead

with command

PRESTIGEYou earn respect

with higher standards

TRUSTYou build loyaltywith consistency

MYSTIQUEYou communicate

with substance

ALERTYou prevent

problems with care

INNOVATIONYou change the

game with creativity

PASSIONYou connect

with emotion

POWERYou lead

with command

PRESTIGEYou earn respect with

higher standards

TRUSTYou build loyaltywith consistency

MYSTIQUEYou communicate

with substance

ALERTYou prevent problems

with care

PR

IMA

RY

AD

VA

NTA

GE

S

1.5% 3.0% 1.7% 1.5% 0.4% 1.7%

2.8% 3.0% 1.5% 0.6% 1.7% 1.3%

1.3% 2.4% 8.0% 3.9% 1.5% 0.6%

3.5% 2.4% 4.3% 1.7% 1.9% 1.7%

1.1% 1.3% 2.2% 5.4% 4.1% 4.1%

3.9% 0.9% 1.9% 1.5% 6.5% 3.0%

0.4% 1.3% 1.7% 2.6% 2.6% 1.3%

fasci

natio

n

POWER

POWER

ALERT

ALERT

PRESTIGE

PRESTIGE

TRUST

TRUST

PASSION

PASSION

MYSTIQUE

MYSTIQUE

INNOVATION

INNOVATION

{fascination

INNOVATIONMYSTIQUEPASSIONPRESTIGETRUST

AmbitiousResults-Oriented

Respected

ExpressiveIntuitive

Engaging

CreativeVisionary

Entrepreneurial

StableDependable

Familiar

ProactiveOrganizedDetailed

Confi dentGoal-Oriented

Decisive

IndependentLogical

Observant

POWER ALERT

BASED ON YOUR AUDIENCE’S SCORES FOR “THE FASCINATION ADVANTAGE ASSESSMENT,” WE IDENTIFIED THEIR UNIQUE PERSONALITY ADVANTAGES.WE THEN BUILT CUSTOMIZED INSIGHTS TO PINPOINT WHAT MAKES THIS ORGANIZATION UNIQUELY FASCINATING.

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

YOU ARE 20.6% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE POWER AS A PRIMARY ADVANTAGE

YOU ARE 46.9% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE TRUST AS A PRIMARY ADVANTAGE YOU ARE 7.2% LESS

LIKELY THAN THE AVERAGE POPULATION TO HAVE PRESTIGE AS A PRIMARY ADVANTAGE

YOU ARE 42.6% LESSLIKELY THAN THE AVERAGE POPULATION TO HAVE PASSION AS A PRIMARY ADVANTAGE

YOU ARE 7.9% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE MYSTIQUE AS A PRIMARY ADVANTAGE

YOU ARE 16.2% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE INNOVATION AS A PRIMARY ADVANTAGE

YOU ARE 13.7% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE ALERT AS A PRIMARY ADVANTAGE

CREATIVE PROBLEM-SOLVER

RELATIONSHIP-BUILDER WITHSTRONG PEOPLE SKILLS

A LEADER WHO MAKES DECISIONS

OVERACHIEVER WITHHIGH STANDARDS

STABLE, RELIABLE PARTNER

SOLO INTELLECTBEHIND THE SCENES

PRECISE DETAIL MANAGER

7 WAYS HIGH-PERFORMERS ADD VALUE

For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.

PASSION

POWER

PRESTIGE

TRUST

MYSTIQUE

ALERT

INNOVATION

Copyright © 2016 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews.For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.