Pre-Intermediate Listening, Speaking and Grammar Anna Bartosik.
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Watching and Understanding Commercials Pre-Intermediate Listening, Speaking and Grammar Anna Bartosik
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Transcript of Pre-Intermediate Listening, Speaking and Grammar Anna Bartosik.
Watching and Understanding Commercials
Pre-Intermediate Listening, Speaking and GrammarAnna Bartosik
It will improve my listening skills
It can be a fun way to learn new words and expressions
Watching and listening at the same time help you build on knowledge you already have
Your teacher can use commercials to introduce interesting conversation topics
Your teacher wants to have some fun in the classroom, too!
Why should I watch commercials?
What is the mood or the tone of the commercial? Where does the commercial take place? Where
are they in the commercial? Who is the target audience for this commercial? What is the product or service that the commercial
is trying to sell? What message is this commercial sending the
audience? Is the commercial effective? Why or why not?
Things to remember when studying commercials:
In groups of 3, please discuss the following questions:
How does music affect your mood when you watch commercials? When you were a child, did you like to dress up as different
characters? Did you want to be a good guy or a bad guy? Did you ever wish that you had special powers? Why do children often want to dress up as villains? Did your parents encourage or discourage your make-believe play? What do you know about the Star Wars movies? Have you seen any of the movies? What do you know about Darth Vader? Do you know if he is a
villain or a hero? Ask me if you are unsure.
Before you watch
VolkswagenPassat Darth Vader Commercial
Who is the target audience for this commercial?
Why did they choose this boy with his parents to sell a car?
Why is Darth Vader a good or a bad choice as a character for the boy?
What is Volkswagen’s message?
Watch the commercial and then answer the questions with your group
This Volkswagen commercial managed to convey a message without words.
For homework, please search YouTube for English language commercials. Please look for commercials that contain conversation or a narrator. Come to class with links to three commercials. You will have a chance to discuss them with your classmates.
May The Force be with you!
