Pre-foreclosure Agent Door Knocking System...Pre-foreclosure Agent Door Knocking System Initiating...

Pre-foreclosure Agent Door Knocking System

Preview Of What You Will Learn

Sections:

Introduction.............................................................................................................4

Initiating the Process.............................................................................................5Documents You’ll NeedSet Up Your Initial MeetingDeliver Your PitchWelcome the Agent to Your Team

7 Steps to Putting Your Campaign into Action......................................................14#1 Pull a List of Preforeclosure Properties#2 Send the First Letter#3 Agent Attempts First Door Knock#4 Send the Second Letter#5 Agent Attempts Second Door Knock#6 Send Final Letter#7 Meet and Debrief

Tracking Your Progress................................................................................................21Setting GoalsCost AnalysisMastermind Meetings

Clearing the Hurdles............................................................................................23Finding the RIGHT AgentWalking Before You Run

Wrap Up................................................................................................................25

PADKS-V2-01122016

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Marketing and lead generation are at the forefront of success in the real estate business. It’s what keeps the wheels turning – it’s what brings the cows home. Every once in a while, however, you may find your-self looking for that little something extra just to spice things up. This is that little something.

A preforeclosure property has a delinquent loan, putting a homeowner on the brink of losing his or her home. Buyers have the opportunity to obtain preforeclosures for far less than the home’s market value. Tracking down these properties and communicating with the owners are usually the hardest steps in the process. In the past, real estate professionals have used direct mail, door knocking, and their rela-tionships with real estate agents to help them capitalize on these deals.

But what if you could combine these three big players? This marketing and lead generation campaign is an out-of-the-box approach that takes these three powerhouse systems and winds them into one mighty marketing machine. Keep in mind, this method should not replace any tried and true methods that have been instituted thus far, but simply play a supporting role to boost your business even more. We’ll show you how.

Introduction

The best thing about this campaign is that ANYONE can do it. This system is scalable and customizable to any market!

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Pre-foreclosue Agent

Door Knocking System


Initiating the Process

Like with any marketing method, your job is to get this campaign running like a well-oiled machine so that, eventually, you can sit back and watch it work it’s magic. The basis of this campaign consists of a se-quence of direct mail and follow-up through door knocking. Although you will be the person operating the campaign from behind the scenes, the entire face of the operation is the agent. By sending agents out into the field, you split up the workload and bring in solid business to both parties.

So how does the preforeclosure agent door knocking campaign work? First, you select an area of the county, based on the agent’s preference, availability, and volume of homes in the area. Next, you as the investor pull a list of preforeclosures for each designated area. Finally, you communicate the timeline of the campaign to the agent(s) and send copies of all necessary materials. Once the campaign begins, it will look a little something like this:

The reason why this campaign works so well is because of the built-in consistency. Schedule it into your week. Your day. Rinse. Repeat. Each time a piece of mail is sent, a door is knocked on, or a door hanger is read, your message is not only reintroduced to that seller’s mind, but from a different medium. Because each piece of the puzzle is so important, you have to be prepared upfront. Keep in mind that this meth-od is meant to be a marathon, not a sprint. So take your time and make sure that you have a solid plan with a solid team before you set things into motion.

Helpful Tip!In some areas, the foreclosure process is much shorter. If this is the case in your area, make sure you shorten your timeline significantly.

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Documents You NeedIn order to combine direct mail, door knocking, and working with agents, you’ll need to have a few items set and ready to go. The major pieces of information you will need to have prepared are your door hangers, an agent credibility packet, and three separate letters.

Let’s talk more about each:

Door HangersDoor hangers are an essential piece of this puzzle, proving to be very effective. Many homeowners either won’t be home, or may have gates blocking their entrance, preventing your agent from making contact. By leaving a door hanger behind, your agent will be able to really draw in the attention of the homeowner.

A key aspect of these door hangers as you will see in the example to the right, is an open space for the agent to attach his or her business card. This allows for the door hang-ers to be personalized for each and every agent that uses them. You can also add a few blank lines to the design so that an agent can write their own personal message.

It’s a good idea to ask your agents to face these door hangers with the “We Can Help” side facing inward. This can help the homeowners avoid embarassment from nosy neighbors.

Once you’ve personalized the door hangers to your liking, have a stack printed and ready to go.


Cash Offers For Homes In Any Condition & Any Situation

Foreclosure Specialist

Short Sale Experts

Solutions For Complex Real Estate Problems

We Can Help!Call Today!

*Individual situations may vary.

DRAWBACKS OF FORECLOSURESNot eligible to purchase a home for up to 7 yearsForeclosures stay on your credit report up to 10 yearsAvoid the embarrassment of possible eviction Right of Home Ownership stripped awayCredit takes a nose dive Much harder to rent with a foreclosure on your record

BENEFITS OF SHORT SALEEligible to buy a home in as little as 2 years rather than 7 yearsPossible relocation ($$$) to help you get back on your feetRetain dignity, knowing you sold your home yourself Live in your home for several months longerShort sale is not reported on your credit history Muchfasteroverallfinancialrecovery

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Direct Mail LettersThe majority of people in preforeclosure are facing either a short sale or a foreclosure. A lot of homeown-ers aren’t familiar with the details of either. This is why the direct mail pieces should have a breakdown of exactly what those two options are. This helps to educate your potential seller and creates a selling point. You are able to take the distressed homeowner out of this bad situation very quickly.

The direct mail letters should look as if they are coming straight from the agent. You will need to obtain per-mission to use the agent’s brokerage label to place at the top of your letters and fill in the agent’s information throughout the template that you create. When you meet with the agents, ask for a business card; most of this information will be found there.

If you can, handwrite your letters to give a more per-sonal approach; or better yet, outsource this task to another person in your office. You’ll also want to prepare envelopes for these letters. Choose an envelope that is square and colored so that it stands out from the typical stack of mail that homeowners receive.

On the next few pages, you will find three example direct mail letters to be sent out as part of your campaign.

Important Details to Include in Your Direct Mail:

• An outline of the drawbacks of a foreclosure as well as the benefitsof a short sale.

• A highlighted section explaining that the agent has an all-cashbuyer ready to go.

• A guarantee that the process is free of charge, confidential, andcomes without obligation.

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Drawbacks of Foreclosures: -‐ Not eligible to purchase a home for up to 7

years -‐ Foreclosures stay on your credit report up to

10 years -‐ Avoid the embarrassment of possible

eviction -‐ Right of Home Ownership stripped away -‐ Credit takes a nose dive -‐ Much harder to rent with a foreclosure on

your record

Benefits of Short Sale -‐ Eligible to buy a home in as little as 2 years

rather than 7 years -‐ Possible relocation ($$$) to help you get

back on your feet -‐ Retain dignity, knowing you sold your home

yourself -‐ Live in your home for several months longer -‐ Short sale is not reported on your credit

history -‐ Much faster overall financial recovery

R

Phone: [Agent’s Numb

er] Fax: [Agent’s Fax][Agent’s Website]

Dear [Homeowner],

My name is [Agent’s Name] and I’m a real estate agent based out of San Diego with some very important information. I have an investor that is interested in buying your home at [address] today. This can help save your credit, avoid foreclosure, and save you from potential tax penalties. In a short sale, my client will BUY your home with Cash, which will stop the invasiveness of a foreclosure and allow for you to live in your home privately and quietly with NO signs or open houses throughout the entire closing process.

Here are a few more examples of the effect of a foreclosure versus a short sale transaction:

I will work with you every step of the way. My client can close quickly or on a time line that works best for you, and may be able to PAY you to move you to your new residence.

Please call today and allow us to help you, or anyone you know that’s facing a possible foreclosure. All consultations are completely confidential, free of charge, and there is absolutely no obligation.

It is so important for you to know all of your options at a time like this. Every minute counts – let us help you!

Warmest Regards,

P.S. – If your house is listed for sale with a Realtor, please have your Realtor call me so our investor can work with him or her directly to potentially buy the property.

Joe Realtor [Agent’s Brokerage] [Agent’s Number] [ Agent’s Email] License #: 01234567

Brokerage Logo Here

Example Letter #1

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[Your Brokera

ge Information]

RRPhone: [Agent’s Numb

er] Fax: [Agent’s Fax][Agent’s Website]

Dear [Homeowner],

My name is [Agent’s Name] and I am a Realtor with [Agent’s Brokerage] here in San Diego. The reason I wanted to reach out to you is to let you know that I have a client that is very interested in purchasing your house at [address]. I actually stopped by your property personally a few days ago but must have missed you. I also sent you a letter describing the drawbacks of a foreclosure and benefits of a short sale.

My client is specifically looking to buy a house in your neighborhood and your house fit the profile he is looking for. He is a very serious buyer who has the ability to make you an all-cash offer for your house at a very fair price, and even more importantly, can stop the foreclosure process.

We will work with you every step of the way. My client can close quickly or on a time line that works best for you, and we might be able to PAY you to move to your new residence.

Please call today and allow us to help you, or anyone you know who’s facing a possible foreclosure. All consultations are completely confidential and free of charge, and there is absolutely no obligation.

Our goal is to provide you with all of your current options and identify the best way to move forward with the least amount of headache and damage to your overall credit.

I look forward to speaking with you!

Sincerely,

P.S. – I do encourage you to call us today. It can’t hurt even if you aren’t interested in selling at this time, but might have some questions or concerns.

P.P.S. – If your house is listed with a Realtor, please have the realtor call me so my client can work with him or her directly to potentially buy the property.

Brokerag

e Logo Here

Joe Realtor [Agent’s Brokerage] [Agent’s Number] [ Agent’s Email] License #: 01234567

Example Letter #2

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Drawbacks of Foreclosures: -‐ Not eligible to purchase a home for up to 7

years -‐ Foreclosures stay on your credit report up to

10 years -‐ Avoid the embarrassment of possible

eviction -‐ Right of Home Ownership stripped away -‐ Credit takes a nose dive -‐ Much harder to rent with a foreclosure on

your record

Benefits of Short Sale -‐ Eligible to buy a home in as little as 2 years

rather than 7 years -‐ Possible relocation ($$$) to help you get

back on your feet -‐ Retain dignity, knowing you sold your home

yourself -‐ Live in your home for several months longer -‐ Short sale is not reported on your credit

history -‐ Much faster overall financial recovery

R

Phone: [Agent’s Number] Fax: [Agent’s Fax] [Agent’s Website]

Dear [Homeowner],

My name is [Agent’s Name] and I am a Realtor with [Agent’s Brokerage] here in San Diego. The reason I wanted to reach out to you is to let you know that I have a client that is very interested in purchasing your house at [address]. I actually stopped by your property personally a few days ago but must have missed you. I also sent you a letter describing the drawbacks of a foreclosure and benefits of a short sale.

Here are a few more examples of the effects of a foreclosure versus a short sale transaction:

Please let me help you work through your options – time is of the essence!

Warmest Regards,

P.S. – If your house is listed for sale with a Realtor, please have your Realtor call me so our investor can work with him or her directly to potentially buy the property.

[Your Brokerage Information]

Joe Realtor [Agent’s Brokerage] [Agent’s Number] [Agent’s Email] License #: 01234567

Brokerage Logo Here

Example Letter #3

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Agent Credibility PacketIt’s important to have an agent credibility packet filled out and ready to go when you meet with agents. This packet is what the agent is going to walk away with, so make sure it looks great. Include the description of you as an investor or your investment team, the benefits of working with you, and how the campaign works. If you haven’t been in the business that long, you can still sell the credibility of the community you are a part of. You have the community and the tools that prove that you know how to succeed.

A unique touch that should be added to this particular credibility packet is an outline of not only what’s in it for the agents, but also what’s in it for you and your investment company. It’s a good idea to highlight this and put it in bold – really call attention to it so the agents know exactly what to expect. Being clear and transparent with the agent right up front is the best way to do business.

Here is an example:

What’s In It For (Company Name)?

MORE ON REFERRAL FEES

Even if your campaign works flawlessly and you are able to put an offer down on a house, it still may not be accepted by the bank. If the offer is not accepted, the agent retains the listing, and you will step out as the buyer. BUT if you are a licensed agent, you can still receive a referral fee for the listing. This way, both parties will get something out of the deal no matter what. The agent now knows what the bank will accept and can pull in outside buyers, and you as the investor get your agree upon referral fee.

**Remember: You can only accept a referral fee if you are a licensed agent. **

(Company Name) will have first right or refusal to write an offer on the property.

If a cash offer is not the right fit, our brokerage will receive a referral fee of 25% for the listing.

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Identifying AgentsAgent doorknocking is a very important component of this system. Your agents are going to be the face of your marketing campaign, so it’s important to have the right people on your team. It’s important to understand that not every agent you meet will want to proceed with this campaign. Some people are just not willing to go out and hit the pavement doorknocking. Building your team isn’t going to happen overnight, but once you identify a few agents who are happy and willing to get out there, your team will begin to expand a lot faster.

1. Set Up Your Initial MeetingsWhen you reach out to agents, ask to meet with them in person to explain a business opportunity. Your goal is to make this a face-to-face meeting. You want to inspire them to be part of a team. It is much easier to develop that connection when you can meet them in person.

2. Deliver Your PitchThe first part of your pitch should simply be explaining who you are and what your goals are as an investor. This is when the agent credibility packet comes into play. Present your agent with this packet and go through it with them page by page.

Use the packet to explain the campaign to the agent. Let him or her know that you are helping local homeowners in distressed situations. Explain that they will be assigned to a specific area, given a list of preforeclosures in that area, and given an outline of what they have to do (we’ll talk more about the campaign later). Emphasize that they will not be competing against other agents- but rather working in an agreed upon area.

Helpful Tip!Once you’ve gained more experience speaking with agents about this campaign, try to set up a presentation at a brokerage of-fice to speak with a room of agents.

Helpful Tip!Try to assign agents to an area that is either close to their office or close to their home so that they don’t have to make too much of an effort to do this. We call this their “local farm area.”

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The third part of your pitch should be a very clear description of exactly what’s in it for them. One of the most powerful aspects of this campaign is the fact that the entire marketing side is taken care of by the investor. The agent doesn’t have to send the mail, or pay for any of the marketing pieces. All they have to do is knock on some doors and talk to people. There are a lot of other benefits you should dis-cuss when explaining the benefits to your agents. Have your pitch include these important points:

What’s In It For The Agents?

• Opportunity to make double commission• Consistent business• Obtain referral leads• Access to property inventory before listed• Opportunity to host open houses• Short sale referrals

• Become a distressed property specialist inyour area

• Free training and joint venture potential• Enhance your profile as an agent in your

community

3. Welcome the Agent to Your TeamIf the agent is excited to work with you, and you feel they will make a good fit based on the components we discussed, wel-come them to your team. Let them know that you will take the time to coach them on this process from here on out. At this point you also want to set the proper expectations with your agent. Explain that you will require them to meet regu-larly with you to check in on their progress.

How Does the Agent Get Started?

• Agree on zip codes and campaign start date• Agent provides you with a brokerage logo• Agent provides you with contact information, including license number• Agent provides you with a professional photo for the letters (optional)• If they agent would like to, they may make edits to the letters• Agent is sent a detailed schedule with their first list and finalized letters

Double-Sided Commission

By acting as a dual agent in a transaction, representing both the buyer and the seller, an agent can earn both sides of the commission. Tell your agent that as an investor, you are happy to have them represent you as well as the listing agent. As an investor, your goal is not to get a commis-sion. Your goal is to purchase the property and renovate it.


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7 Steps to Putting Your Campaign Into Action

Once you have an agent on board and are ready to implement the campaign, the fun can really begin. At your pre-campaign meeting, you can go over the breakdown of how it works, and provide them with a calendar such as the one below. The clear schedule on the calendar helps to maintain a systematic approach and also avoid any confusion.

Each agent will have been assigned an agreed upon zip code. You will have to use this zip code to pull the preforeclosure list needed to send to the agent and help them on their way. Follow these seven steps as outlined on the next page.

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Step #1: Pull Preforeclosure PropertiesYour first step is going to be to find the actual properties your agents will be door knocking. You can use a variety of websites to pull these lists. We prefer to use foreclosureradar.com, but other sites like RealtyTrac also offer this service. Here is the step-by-step breakdown of how to find preforeclosure properties for your agents:

a. Once you’ve set up an account and logged in, you are able to choose the property type:

b. In the “foreclosure” tab, select only “preforeclosure” and “auction.”

c. Under “Sale Dates,” click the current “Set Date or Range.”

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d. Click “Set Range” in the new box that opens. Typically, this range should be 30 days ahead to 60 days after.


e. At the top of the page, type in the zip code you’re pulling the list for and click “Search.” A list will popu-late at the bottom of the page.

f. To export the list, click the “Export” button above the list of properties.

• Leave “All Foreclosures” selected• Then click “Export.” You’ll now have an Excel

spreadsheet of the information.

• Address• City• State• Zip• Owner Last Name• Owner First Name• Owner Spouse First Name

• Owner Address• Owner City• Owner State• Owner Zip• Sale Date• Sale Time• Sale Place

g. In an Excel spreadsheet, remove all columns except the following:

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h. Remove any absentee owners. They will be part of the absentee owner campaign and are not able tobe door knocked. If the “Owner Address” column does not match the “Address” column, they are consid-ered an absentee owner. This includes PO Boxes.

i. Check for properties already listed on the MLS. If the listing status shows as ACT, PEND, or CONT,remove it from the list.


Helpful Tip!After each phase of the door knocking campaign, the list of preforeclosures should be updated so that each time the agent hits the pavement they have the most accurate list.

If the listing shows it was sold within the last month, do a little more research to find out if it’s really still in default, or if new owners have taken over.

Step #2: Send the First LetterAs the investor, you will send out all of the direct mail on behalf of the agent. The first letter sent is one of the most important steps in the process. As mentioned earlier, it’s a good idea to use the hand-written format for this letter. Also, another tip is to use invitation size envelopes, or square envelopes, when sending these letters. Your main goal is to get the homeowner to open the letter, so use the most appealing way to deliver it.

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Step #3: Agent Attempts First Door KnockOnce the letter has been sent, the agent should be contacted and given a five-day window to visit the property. Within that period, they should be at the property trying to meet face-to-face with the home-owner. The agents should be bringing two things with them: a copy of the letter that was sent and a door hanger. You as the investor should email these items to the agent for them to print. The copy of the letter is to either remind the homeowner of why the agent is there, or to give them a copy if they hadn’t re-ceived it. The door hanger is to be used when the agent is not able to reach the homeowner in person.

If the agent is able to make contact with the homeowner, the introduction should sound something like this:

“Hi there. Did you receive the letter that I sent you? I just wanted to introduce myself. My name is Joe Re-altor and I’m a local real estate agent. I specialize in working with clients who are in troubled situations. I sent a letter to you; if you don’t have a copy of it, I have it right here for you. I’d love to see if I could go over some of the options with you to make sure that you can position yourself in the best way possible.”

Helpful Tip!Note: At the end of each attempt at door knocking, the agent is to report back their results via email. The response should include:

• The individual address• Whether or not there was a response at the address

(response= an open door)• What the response was (interested, claiming to be working

on a loan modification, etc.)

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Step #4: Send the Second LetterOnce one week has passed, the investor will send out the second letter. When sending this letter, try us-ing a different color envelope. You want the mail to still catch the eye of the homeowner and not just let it become another piece of mail they’ve already received. Copies of this letter should again be provided to the agent for when he or she visits the property.

Step #5: Agent Attempts Second Door KnockThe agent will make his or her second attempt at door knocking, trying to reach the potential seller face-to-face. If the agent was able to make contact with the potential seller on their previous visit, they are still to go back again and ask for an update. Again, the agent will be given another five-day window in order to accomplish this task and required to email a follow up response immediately following their visit.

Step #6: Send the Final LetterThe investor should then send out the third and final letter. If the first letter was not hand-written, it’s a good idea to have the last letter be hand-written or send a yellow letter. Again, use a completely differ-ent colored envelope if you can.

It’s important to note that when a lead is obtained throughout any portion of this campaign, the agent is to contact you or a member of your team right away and pass on any necessary information.

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Step #7: Meet and DebriefAt the end of the month, sit down with the agent to review their experience. Ask the agent if there were anything they would change or do differently next time and get an overall feel for their excitement level. This is an opportunity for you to do a temperature check on the agent to find out whether or not they will be a good fit for this campaign. If it’s not a good fit, you can determine that right away and part ways with the agent if necessary. You can also determine if they can handle a larger load, or need some things taken off of their plate. Some agents like to work four zip codes, for instance, while others can only han-dle one.

NOTE: If the agent spoke with a homeowner, follow-up is 100% on their shoulders. For instance, if the homeowner chose to get a loan modification instead, the agent should check in to see if it was ap-proved.

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You can’t grow any part of your business without tracking your progress and results, and marketing is one of the biggest places to track metrics. Knowing which campaign gives you the lowest cost per lead and the best response rate, for instance, can help you focus your time and money more efficiently. With this campaign, you will want to track which letters have been sent, the cost involved with each piece, and which letters still need to be sent, and more. Remember, successful habits are something we must learn to develop.

Setting GoalsIt is critical to your real estate investment business strategy that you create, track, and report on your goals. The first step to hitting goals is setting goals. So for this campaign, which goals should you set?

1. A great long-term goal to set is to eventually have an agent representing every zip code in your area.Depending on where you live, this could be a pretty sizable task, or a fairly manageable one. Either way, this should be your goal.

2. Your short-term and weekly goals should have to dowith the numbers.

• How many doors should each agent knock on?• How many leads are you trying to shoot for?• How many deals by the end of each quarter?

Once you’ve set your goals, remember to always monitor your progress.

Cost AnalysisAs with any marketing method you initiate, you will want to immediately track your numbers and see how much bang you are getting for your buck. If you talk to a hot lead, what’s your conversion rate? This is an important stat to know. You can work with your numbers and tweak them as you go to best fit your business but you have got to know your numbers.

Tracking Your Progress

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Tracking Your Progress

The three major pieces you will want to track with this campaign are:

1. Response Rate2. Cost Per Lead3. Cost Per Deal

This campaign can easily be one of the least expensive if not THE lease expensive campaigns that you will find when it comes to cost per lead. When you analyze the cost per deal, keep in mind that we are work-ing with short sales. Short sales tend to take a bit longer than most other deals out there, but can yield a higher profit.

Staying organized is the key to any proper cost analysis. Below you’ll find an example of how a typical campaign is tracked throughout its lifecycle. Creating something similar to this spreadsheet can save you a lot of time and money.

Mastermind MeetingsOnce you establish a large enough team, it’s a good idea to set up quarterly meetings with them. These meetings are extremely import-ant for you to understand what is working and what isn’t. Create an environment that welcomes an open discussion and keep it going for around two hours. These meetings not only help to solidify your team atmosphere, but also if one agent is getting great results, and the other agent isn’t, the team can help to figure out why.

Helpful Tip!At the end of each meeting, make it your goal to come up with three new ideas or solutions for everyone to work on in the next quarter.

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As with any new campaign, there will be a few bugs in the system you will have to work out. Everyone’s problems will be different depending on their experience and also their market. The most problems you will face will be in the first few months of starting your campaign, but don’t get dis-couraged.

Finding the RIGHT AgentsWhen you first start out meeting with agents for this cam-paign, you may run into a little trouble. Some agents may come at you from a polar angle. They will either be really excited about the opportunity, or really turned off by it. This is why one of the major hurdles you’ll face is to find the right agents for you and your team. The best way to approach this hurdle is to really master your presentation. Let your agents know exactly why they should be working with you and why they should be working in this campaign.

Even if you have a few agents on board, that doesn’t mean they won’t jump ship. Here are two different types of agents you will want to be aware of:

Agents Who Back OutIt’s really easy for an agent to get excited upfront. However, it is also common for an agent to fall apart at the seams during the campaign. The agents need to not only follow your timeline, but also communicate with you at the appropriate time. If they aren’t going to do that, they may not be the right fit for you.

You also want to make sure you are very up front with them from the beginning. For instance, let the agent know that your goal is to build long-term relationships. There are agents out there who will do this only one time, see results, and then just fall off of the map. Some agents just aren’t focused on business building; they are more interested in the transaction. Handle this objection right up front and tell them that you are looking for a team of agents for the long haul. You want people who will be there to have continuous business for months and months. Remember, not every agent is cut out for this. Your job is to find the ones that are.

Clearing the Hurdles

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Clearing the Hurdles

Agents Who Take on Too MuchAs we mentioned, agents often times begin this campaign with a great deal of excitement. In your initial meeting, advise your agents that a good starting point is around 20 properties. If they want to increase or decrease that number, that can be done later on. You can also have the agent choose three different zip codes just in case one area doesn’t contain enough properties.

You may come across a few overly ambitious agents who want to take on a larger load than what you recommend. The overly ambitious agent isn’t necessarily a bad agent; you just may have to remind them that this campaign is a marathon, and not a sprint. This marketing system is all about consistency. After your agent can steadily hit a certain num-ber, speak to them about their load and whether or not they’d like to change it.

Walking Before You RunOne of the biggest mistakes you can make is taking on this campaign before you are ready. How do you know that you are ready? You should have already gone through the logical progression of your tradi-tional campaigns before trying to throw something more advanced out there. If you haven’t yet estab-lished your business income strategies and had your initial marketing setup, you may want to hold off.

Jumping into anything before you’re ready could cause discouragement. You don’t try the diving board before you learn how to swim, right?

Taking on the Task YourselfWhile taking on the task once by yourself so that you can explain it to other agents is definitely an option to consider, the overall theme is for you to manage this operation. You will lose a lot of leverage if you take this on by yourself. Just think, you could have ten different agents out there covering 30 different zip codes, whereas you yourself could only cover three or four. Let’s not forget all of the valuable time you’d be wasting. The reality is, you should be working on your business, not in your business, which is what this campaign is built for.

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Wrap Up

#1Initiating the Process

Make sure you prepare not only all of the tools necessary to start this cam-paign, but the agents you have working

the campaign as well.

#2Put the Campaign

Into ActionOnce all your ducks are in a row, start sending agents out

into the field.

#4Clear the Hurdles

You’re bound to hit a few bumps in the road. Be prepared and

remember, all good things take time.

#3Track Your ProgressYou will never know what is

working and what isn’t without setting goals and tracking your

progress.

PRE-FORECLOSURE AGENT DOOR KNOCKING CAMPAIGN

This information is for educational purposes. We don’t believe in push-button profits—we believe in proven business systems, education,

drive and hard work. We are committed to teaching you how to reach your goals. In promoting our educational programs, we illustrate

success stories. We want you to know, students are not compensated for their testimonials. However, many of our most successful students

join our team as Coaches and Trainers. As stipulated by law, we cannot and do not guarantee results or offer legal advice. As with any

business, your results will vary and will be based on your drive, effort, follow-through and other variables beyond our control. We believe in

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