Pre conference backgrounder

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  • 1. Who really pays for the products we buy?

2. Going BananasThis is the route that a typical banana takes to get from the banana plantation to our supermarkets .... 3.

  • Step 1: Banana Farm Workers
  • Long hours
  • Have to carry heavy loads
  • Work in the hot sun
  • Have to handle dangerous chemicals

Going Bananas 4.

  • Step 2: Plantation Landowners
  • Have to pay the pickers
  • Make sure land & equipment are in good shape
  • Need to ensure enough bananas are grown

Going Bananas 5. Going Bananas

  • Step 3: Shipping Company
  • Make sure bananas arent damaged on the trip
  • Keep big ships in good working condition
  • Buy fuel for large ships


  • Step 4: Importer
  • Receive bananas from shipping company
  • Do paperwork for bananas to enter the country

Going Bananas 7. Going Bananas

  • Step 5: Wholesaler
  • Store the bananas in a large warehouse facility
  • Artificially ripen the bananas so theyre ready for us to eat


  • Step 6: Processor
  • Throws away any rotten bananas
  • Prepares banana bunches to go onto supermarket shelves

Going Bananas 9. Going Bananas

  • Step 7: Distributor
  • Delivers bananas to supermarkets
  • Must put fuel into large trucks
  • Must maintain large trucks in good working order

10. Going Bananas

  • Step 8: Retailer (supermarket)
  • Stocks bananas on shelves
  • Must pay employees who work in the store

11. Going BananasSo, it looks something like this: Banana Farm Workers (Honduras) Plantation Landowners (Honduras) Shipping Company (USA) Importer (USA) Wholesaler (USA) Processor (USA) Distributor (Canada) Retailer (Canada) Each time the bananas change hands, people need to be paid 12. Going BananasTo make things easy, we are going to pretend that the price of this banana is$1.00 13. Going BananasNow that you know what each person along the way does, how much of the$1.00 price do you think each onedeservesfor the work that they do? Decide as a group & write down your guesses 14. Going BananasBanana Farm Workers = ______ Plantation Landowners = ______ Shipping Company = ______ Importer = ______ Wholesaler = ______ Processor = ______ Distributor = ______ Retailer = ______ 15. Going BananasHeres the reality ..... 16. Going Bananas 17. Food for thoughtHow close were your answers? Why do you think your guesses were close, or different from, the reality? 18. Food for thoughtIn which country did most of the money stay? Why do you think most of the money ended up there? 19. Food for thoughtDo you think this system is fair? If you answeredNO , then what is not fair about it?How can we change this system? 20. Where we are NOWWe have been using this system for decades to buy & sell products. The main goal of this system is for consumers tobuy a lot, but pay little. 21. How can we focus more on money than on the people that actually make the things we buy? Where we are NOW 22. Where we are GOINGAt MCICsGenerating Momentum for Our World: Go Fair Tradeyou will learn what fair trade is doing to bring the focus back to the farmers and improve the quality of life for millions around the world!