Pragmatic enterprise pursuits

Pragmatic Endeavor Scopes of Enterprise Pursuits: PESEP

Copyrights (c) 2010-2017 Pragmatic Cohesion Consulting, All rights reserved

The Pragmatic Endeavor Scopes of Enterprise Pursuits (PESEP) framework is a very valuable tool that helps define and assess in a cohesive manner important Enterprise Business Architecture Concepts such as: Mission Statements, Objectives, Road-maps, Capabilities and Processes.

Enterprise Pursuits

• Within any Enterprise Business Architecture there are five particularly important concepts that can be classified according to the following two general aims: doing the right things for the enterprise and doing things right within the enterprise. Doing the right things for the enterprise entails determining its desired direction in terms of Mission Statements, Objectives, and various Road-maps. Doing things right for the enterprise is about enabling and sustaining the proper Capabilities and Processes that realize the desired enterprise direction. Defining Mission Statements, Objectives, Road-maps, Capabilities and Processes are important Enterprise Pursuits.


Enterprise Pursuits

• Asserting that the enterprise is doing the right things for its success has a higher degree of uncertainty than determining whether or not it is doing things right when leveraging its capabilities and executing its processes. Therefore, the Enterprise Pursuits that this article presents spread along an uncertainty spectrum that is highest with Mission Statements and lowest with Processes. Uncertainty can be managed by explicitly linking an uncertain Pursuit to the next more certain one. So Mission Statements must translate into Objectives that direct Road-maps which describe changes to Capabilities which are realized through Processes.


Enterprise Pursuits

• Assessing how well Pursuits are achieved is done using different qualifiers for each Pursuit type:

• Qualitative Measures for Mission Statements

• Critical Success Factors for Objectives

• Prioritization of Value, Performance, and Maturity Assessment Metrics for Road-maps

• Value, Performance, and Maturity Assessment Metrics for Capabilities

• Key Performance Indicators for Processes


Endeavor Scopes

• Doing the right things and doing things right for an enterprise can be achieved at the following distinct Endeavor Scopes: Strategic, Tactical, Operational, and Clerical. Generally speaking, at the Strategic scope the enterprise decides what problems to solve and what opportunities to seize in order to achieve given Outcomes; at the Tactical scope the enterprise decides what resources to employ and control to generate particular Outputs; Operational scope is concern with defining the Methods needed to follow selected Transformation Paths of inputs into outputs; at the Clerical Scope the enterprise Executes Steps needed to run its operation.



PSEP Framework

Examples

• The following slides present examples of Business Concepts classified according to the PESEP Framework


Strategic Scope:

Manage Outcomes and Opportunities

Strategic Mission

Statement

Strategic

Objectives

Strategic

Roadmaps

Strategic Capabilities Strategic Processes

“Give people the

power to share

and make the

world more open

and connected”

-Facebook

Strengthen

Growth

Marketing

Roadmap

Competitive

Response

Management

Enter new Markets

and new Segments

Market Segment

Management

Target new segments

within current

geographies

Competitor

Benchmarking

Management

Differentiate

Products and

Services

Alliance

Roadmap

Alliance

Management

Establish Join

Ventures Partners

that complete the

existing products and

services portfolio


Tactical Scope:

Manage Outputs and Controls

Tactical Mission

Statement

Tactical

Objectives

Tactical

Roadmaps

Tactical Capabilities Tactical Processes

Provide Omni

channel social

networking

services and

products

Optimize Omni

channel to

leverage

commonly

available users’

communication

devices

Channels

Roadmap

Channel Policies

Management

Define target channels

Channel

Collaboration and

Support

Management

Define channels

common domain

services

Channel Growth

Management

Measure adoption

rate of channels by

advertising campaigns


Operational Scope:

Manage Methods for Transformation Paths of Inputs into Outputs

Operational Mission

Statement

Operational

Objectives

Operational

Roadmaps

Operational Capabilities Operational

Processes

Provide Best in

Class Customer

Journey

Improve

Customer

Service

Customer

Service Roadmap

Customer Account Management Create Customer

Accounts

Secure Customer

Account Access

Provide Customer

Access to Customer

Account

Customer Support Management Provide Customer

24x7 support service

Improve

products Time-

to-Market

Product

Development

Roadmap

Product Design Define product

features standards

Product

Construction/manufacturing

Apply product quality

standards

Define product

testing protocols Copyrights (c) 2010-2017 Pragmatic Cohesion Consulting, All rights reserved

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Pragmatic enterprise pursuits

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