GNOSIS

Amrita School Of Business Presents

Prelims - Rules

25 Questions 25 points Questions 10 – 15 are tiebreakers No negatives Excuse typos Top 6 Teams to Finals

Quizmaster for the day

Arunkumar B Working as Senior Business Analyst with

Mu Sigma Inc

LET’S START

Happy Quizzing to One and All

1)

Which Government of India undertaking had a modest beginning in Delhi on 15 September 1959 with a small transmitter and a makeshift studio.

2) General Awareness

If Form 16 is for filing income tax returns what is Form 6 filed for?

3) Identify the advertiser

4)

The painting is “The destruction of the tea at Boston harbor” by Nathaniel Currier

The event which the painting is based on happened as a protest against the taxation policies of British Empire and monopoly of which company who controlled all the tea imports to the colonies

5)

Which company headquartered in Coimbatore is among the top 15 language service providers in Asia

6) Connect

7) Management from a different angle

The gentleman you can see in the picture is James Ernest Mangnall. What is his unique distinction among football managers?

8)Give the Event and the Sponsor of the Event

9)

Only 2 companies feature in the top 10 of Fortune Global 500 in 2012 which is neither a petroleum nor a power company

One of them is The Walmart Stores at 3rd position

Which is the second Non Power/Oil Company to feature in the top 10 list at 10th Place

10)

Which logo was the first image to be trademarked in 1875 ?

11) FITB

12)

What was described as the symbol of India's emerging independence and industrialization by then Prime Minister Jawaharlal Nehru ?

13)

In March 22 2011 Warren Buffet made a statement in which he said “he probably made a lot more money for Berkshire than I have”

Who is Warren Buffet Referring to ?

14) Identify the Logo

15) Who designed the cover page of this book ?

16) When a person register on this site they get this personalized message form the CEO that He/She have made the right decision ? Which Site ?

17) Which company’s spokesperson said so ?

Basically, we're the Apple Computers of toilets

18) Current affairs

As per the consumer bill of rights there are four basic rights of a customer

1) The Right to Safety 2) The Right to Be Informed 3) The Right to Choose 4) __________________

Give the fourth one

19)

The film Baghban received an award at the EMVIE 2004 for best media innovation, cinema for the in-film placement of which Group ?

20) Which famous ad campaign

21)

Who last year acquired Slideshare for $119 Million in cash and share ?

22) What event ?

23)

What is a small, brief recovery in the price of a declining stock called ?

24)

Which bank installed the first ATM in India at Andheri East in Mumbai in 1987.

25)

If Munjal : Hero then Firodia : ?

BE READY FOR THE FINALE

Answers of the prelims will follow

1)

Which Government of India undertaking had a modest beginning in Delhi on 15 September 1959 with a small transmitter and a makeshift studio.

Doordarshan

2) General Awareness

If Form 16 is for filing income tax returns what is Form 6 filed for?

Inclusion of your name in the voter’s list

3) Identify the advertiser

Monster.com

4)

The painting is “The destruction of the tea at Boston harbor” by Nathaniel Currier

The event which the painting is based on happened as a protest against the taxation policies of British Empire and monopoly of which company who controlled all the tea imports to the colonies

British East India Company

5)

Which company headquartered in Coimbatore is among the top 15 language service providers in Asia

Lyric Labs

6) Connect

Abraham Maslow and The Hierarchy of Human Needs

7) Management from a different angle

The gentleman you can see in the picture is James Ernest Mangnall. What is his unique distinction among football managers?

Only person till date to manage both Manchester City and Manchester United

8)Give the Event and the Sponsor of the Event

Felix Baumgartner’s Jump From Stratosphere to earth

Red bull

9)

Only 2 companies feature in the top 10 of Fortune Global 500 in 2012 which is neither a petroleum nor a power company

One of them is The Walmart Stores at 3rd position

Which is the second Non Power/Oil Company to feature in the top 10 list at 10th Place

10)

Which logo was the first image to be trademarked in 1875 ?

Bass Triangle

11) FITB

Absolute Hangover

12)

What was described as the symbol of India's emerging independence and industrialization by then Prime Minister Jawaharlal Nehru ?

The typewriter

13)

In March 22 2011 Warren Buffet made a statement in which he said “he probably made a lot more money for Berkshire than I have”

Who is Warren Buffet Referring to ?

Ajith Jain

14) Identify the Logo

15) Who designed the cover page of this book ?

Satyajith Ray

16) When a person register on this site they get this personalized message form the CEO that He/She have made the right decision ? Which Site ?

17) Which company’s spokesperson said so ?

Basically, we're the Apple Computers of toilets

18) Current affairs

As per the consumer bill of rights there are four basic rights of a customer

1) The Right to Safety 2) The Right to Be Informed 3) The Right to Choose 4) __________________

Give the fourth one

The Right To Be Heard

19)

The film Baghban received an award at the EMVIE 2004 for best media innovation, cinema for the in-film placement of which Group ?

ICICI Group

20) Which famous ad campaign

21)

Who last year acquired Slideshare for $119 Million in cash and share ?

Linked In

22) What event ?

Dot Com Bubble

23)

What is a small, brief recovery in the price of a declining stock called ?

Dead Cat Bounce

24)

Which bank installed the first ATM in India at Andheri East in Mumbai in 1987.

25)

If Munjal : Hero then Firodia : ?

Kinetic Engineering Ltd

FINALS

Happy Quizzing

WRITE BROSAmul AdsHave to Identify the Event(Not the Person)6 Questions Differential Scoring = 10 + 2*(Number of Teams Not answering)No Negatives

AMUL ANSWERS

Audience Please Be Ready For Goodies

Gangnam Style Breaking YouTube Video Viewing Record

IPL

Sachin Tendulkar Changing Hair Style

Akash Tablets Market Release

Aravind Adiga getting booker prize for The White Tiger

Barfi Film Release

25)

Which corporation got its name after the founder who dropped the final letter of his surname to avoid a potentially inappropriate English pronunciation of the name.

You are free to take a guess at what letter he dropped

26)

There was a substitute Indian brand for coca-cola from late 70s named 77(Double seven)Cola

Why was it named double seven cola ?

1977 Janatha Party Coming to Power

27)

28)

What is a Low cost market entry strategy in which two or more firms represent one another's complementary (but non-competing) products in their respective markets.

Piggyback Marketing

29)

What term was coined by Bill James a member of Society for American Baseball Research who is one of its pioneers and is often considered its most prominent advocate and public face

This was prominently featured in a 2003 book by Michael Lewis and in a 2011 Movie starring Brad Pitt

Sabermetrics

30) Its X again

While working as a salesman for the Crown Cork and Seal Company in the 1890s, X saw bottle caps, with the cork seal he sold, thrown away after the bottle was opened. This made him recognize the value in basing a business on a product that was used a few times, then discarded and thus went on to create Y

Give X or Y

King C Gillette and Gillette Razor Blades

31)What is this Definition famously known as?

Economics is a study of mankind in the ordinary business of life. It examines that part of individual & social action which is most closely connected with the attainment & with the use of material requisites of well-being

Marshall’s Welfare Definition of Economics

32) Which advisory phrase in stock market which discourages you from betting against the trend in the stock market, owes its origin to the contraption you can see below ?

Don’t Fight the tape The term "tape" refers to the ticker tape

used to transmit the price of stocks.

33) Expand UL

Sustainability Standards UL 106, Standard for Sustainability for Luminaries (under development) UL 110, Standard for Sustainability for Mobile PhonesStandards for Electrical and Electronic Products UL 153, Portable Electric Lamps UL 197, Commercial Electrical Cooking Appliances UL 796, Printed-Wiring Boards UL 1492, Audio/Video Products and Accessories - - - - Lot more

34) Identify the company he founded

Pahanindra Shama of

INDOVATION

IND - 1

This term originated from Sanskrit word yukti, colloquial yugati and is commonly used when describing a workaround to get through commercial, logistical, or legal issues or refer to an idea from which a person can control his or her budget, or from which they may acquire luxuries through parallel means, such as the theft of electricity, gas

Jugaad

IND -2 Company and the Founder X is commerce graduate and a diploma

holder in mechanical engineering Initially X was into Textile business in Gujarat But he found the prospects stunted due to

infrastructural bottlenecks. The biggest of them all was the cost and unavailability of power, which formed a high proportion of operating expenses of textile industry.

This is the summary of the story leading to the foundation of company Y

X and Y please

X Tulsi Tanti Y Suzlon Eneargy

IND – 3 Connect

SKS Microfinance

IND – 4

This company was incorporated as a joint venture with the objective of providing mobility to the common man in the form of a bicycle and has since then diversified into making components to build two-wheelers, passenger cars, commercial vehicles and Railway wagons and coaches.

Today this company is the market leader in precision tubes and doorframes and have turnover of Millions of dollars

Tube Investments of India

IND – 5

This company was started in 1954 after forming a joint venture with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in India, They entered the passenger vehicle market in 1991 by launching the Sierra, a multi utility vehicle

Recently they became the newest member of the Rs 1 Trillion Club

Id the company

Company

This company’s Name is the anglicized version of Sanskrit word for space or sky.

It is Wholly owned by Govt of India and have a Miniratna status

Some of the services provided by the company include Remote sensing, Transponder lease and Ground Support services

Audience – Commemorative stamp for whom?

35)

Which famous brand have rumors associated that its most important ingredient is the sweat of a Whipped Tortured Abyssinian cat ?

36) Give X and Fill in the Blanks

N.W. Ayer & Son, a leading advertising agency in the United States, and the Oppenheimer family, encouraged by his bankers, sought to reverse the declining price of X with a well-funded advertising campaign. Europeans were not yet taken with the idea of purchasing X for weddings. Moreover, impending war in Europe forced Oppenheimer and his bankers to promote their interests in their biggest market - the United States and thus was born

_ ___ ___ ______

“A Diamond is Forever”

37) What object

The name of the object in question is reportedly onomatopoeic, the sound the airship makes when one taps the envelope (balloon) with a finger. Although there is some disagreement among historians, credit for coining the term is usually given to Lt. A.D. Cunningham of the British Royal Navy in 1915

This object once used for war patrolling is now finding heavy use in advertising

Blimp

38) Identify

Suicide Note OF George Eastman

39) Connect

Steve Jobs

40)X again

His presented two versions of the same thing . One with and one without the X. Fortunately the firm went with the one that gave it the most personality with the X. Including X will make it more relevant to the business because there is a similar sounding term Y which is very specific to the field

One more version of the story suggest that he did not want people to mistake what he designed for a tomato

Who is he What is X,Y ? Give either of them

Bite in the APPLE logo

41. Which Business Term?

X are sedimentary rocks consisting of individual rounded fragments or chasts within a finer-grained matrix that have become cemented together

Conglomerate

42) What is this list

Suvarnabhumi Airport (BKK); Bangkok Siam Paragon shopping mall; Bangkok Disneyland Park; Anaheim, Calif. Times Square; New York City AT&T Park; San Francisco Los Angeles International Airport (LAX) Dodger Stadium; Los Angeles Eiffel Tower; Paris Staples Center; Los Angeles Santa Monica Pier; Santa Monica, Calif.

Top 10 Instagram Locations of 2012

43) Which Term

This word applies to all aspects of the entertainment industry from the business side (including managers, agents, producers and distributors) to the creative element (including artists, performers, writers, musicians and technicians). The term was in common usage throughout the 20th century but the first known use in print dates from 1850. At that time and for several decades it always included an initial “the”

The Show Business

44)

When the first cars rolled on to the Indian soil , only one company made a particular component for them. This company itself was named after a street in Llanelli, Wales where it was located. The name is today used as generalization of the product involved.

Which company?

Rapid Round

45)

What distinction does Indian Institute of Social Welfare & Business Management (IISWBM) have among Indian Business Schools

1st College in India to offer an MBA

46) Logo of ?

47) Identify the Brand

48)

What is the trademark name of Indian Postal Department

India Post

49) What does this company manufacture

Wheel Chairs

50) What ?

People have an inherent dislike for work and will avoid it whenever possible.

People must be coerced, controlled, directed, or threatened with punishment in order to get them to achieve the organizational objectives.

People prefer to be directed, do not want responsibility, and have little or no ambition.

People seek security above all else.

Theory X

51)Selling like hot cakes in the pharmacy market what are these pens used for ?

Self Administer Insulin for Diabetes Patients

52

who owned Bofors from 1894 until his death in December 1896. He played the key role in reshaping the former iron and steel producer to a modern cannon manufacturer and chemical industry participant.

Alfred Nobel

53)

“In troubled times, adults are looking for things that remind them of happier days”

This is the Reason given by an analyst for 15 million units of X being sold World wide

Id X

The Rubik's Cube

54)

Connect “Brand Equity”, “Corporate Dossier”, “ZigWheels” and “Investors Guide”

Supplements of Economic Times

55)

There are two major MICR fonts in use: E-13B and CMC-7. E-13B has a 14 character set, while CMC-7 has 15 - the 10 numeric characters, plus control characters.

What are these Fonts for ?

Cheque fonts for Magnetic Ink Character Recognition

56) Heir apparent to which organization ?

Chitra Ramakrishna, Next CEO of NSE

57) Connect

58)

Which brand of Indian confectionery was banned by FDA in USA and India last year in October?

Parle Mango Bite

59) An Article in HBR says

Your 118 must: •Grab the attention of your prospect

•Convey who you are•Describe what your business offers•Explain the promises you will deliver on

What is 118 ?

Elevator Pitch 118 seconds is average time of an

elevator ride in New York

60) CONNECT

Pumpkin and Honey Bunny From the movie Pulp Fiction

They Inspired the Idea Jingle Campaign by Lowe Lintas

THANK YOU

See You Next Time