Præsentation fra TripAdvisor - Morgenmøde 29.1.14, Aarhus på TripAdvisor
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Transcript of Præsentation fra TripAdvisor - Morgenmøde 29.1.14, Aarhus på TripAdvisor
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TripAdvisor for Tourist Attractions
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Source: comScore, June 2013
TripAdvisor: World’s largest travel site
We are in 33 countries and have over 21 languages, including China with DaoDao.com
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260 million
70user contributions
every minute
3.1 million
businesses listed,including 1.1+ million
accommodations
Unique monthly visitors*
Candid traveller photographs
*Source: Google Analytics, worldwide data, July 2013
+ + +4 million1
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1 2 3 4 5
6% 6%
12%
29%
48%
Average Score is 4.08Percentage of all ratings, April 2013
TripAdvisor reviews are largely positive
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5
After travelling…
Source: www.Lab42.com
46%Post hotel
reviews
70%Post attraction
reviews
40%Post restaurant
reviews
WOW!
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Your Overview
Attraction page on TripAdvisor
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TIPS: Make sure your name and contact details are correct and up to date Choose the main photo yourself
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Get verified as the Owner/Manager
Gain full access
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TIP: Use all your free tools - get verified as manager to gain full access
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Use your Owners Centre
Manage your listing
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TIP: Use all your free tools - get verified as manager to gain full access
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Management Response functionality
Respond to reviews
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TIP: Respond to both positive and negative reviews to show your visitors you
care about their feedback
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Examples of participants
Spotlight Attraction
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Facebook App
Social Media
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TIP: Share your great feedback with your Facebook audience
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Poster with QR code
Offline Exposure
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TIP: Request reviews and promote your profile in offline materials
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Review Express
Request more reviews
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Reminder emails are a great way to generate fresh reviews and potentially impact your popularity ranking
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TripAdvisor for Business Resources
• Widgets Centre
– www.TripAdvisor.dk/Widgets
• Management Centre
– www.TripAdvisor.dk/Owners
• Blog
– http://www.tripadvisor.com/TripAdvisorInsights
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TripAdvisor for Hotels
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Guests are visiting TripAdvisor more frequently prior to booking
Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.
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Do Online Reviews Impact Booking?
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of global travellers say their booking decisions are
impacted by online reviews
of global hotels say reviews are important
for bookings
93% 96%
The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from 26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and traveler survey.
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EMBRACE FEEDBACK
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TAKE CONTROL
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TripAdvisor Management CentreONLY 1 OF 4 OF HOTELIERS ARE TAKING ADVANTAGE OF THIS IMPORTANT TOOL
Source: TripAdvisor internal data
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The Management Centre can help you:
Track reviews and customer satisfaction of
your property
Respond to reviews and provide potential
customers with useful information
Utilise TripAdvisor reviews to increase booking
conversionPromote
Engage
Monitor
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What is Business Listings
• Direct contact details on your TripAdvisor property page
• Special Offers – attract additional guests
• Announcements – highlight your property
• Slideshow – show off your property
• Exclusive additional features in the Management Dashboard
• Show your Special Offer on TripAdvisor mobile site and app*
Get additional exposure and direct bookings for your hotel with:
*at an additional cost
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TripConnectA link on your TripAdvisor profile featuring your rates and availability — sending travelers directly to your online reservations center.
Offering a Powerful New Way to Maximize Direct Bookings with:
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Your contact at TripAdvisor
For Visitors Attractions and DMO’s:Dorota Szymczynska
Manager, Partnerships
+44 20 3320 3226
For Hotelliers:Thomas Peck
Sales Executive, BL
+44 20 3194 2244
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