Practice Question for Management Skills

@Successmate_CPQ01.Marketing can be effected by _______ .1) bringing in new customers2) retaining existing customers3) selling more to existing customers4) quality pre and post sales service 5) All of these02.Something which has easily-understood instructions is said to be _______ .1) user friendly2) information3) word processing4) icon5) None of these03.Of the 4 Ps of marketing, 3 are Product, Place and Promotion. Which is the 4th P?1) Price2) Pricing3) Purpose4) Pride5) Pursuit04.What is output? 1) What the processor takes from the user2) What the user gives to the processor 3) What the processor gets from the user4) What the processor gives to the user5) None of these05.Innovation in Marketing means _______ .1) good communication skills2) good negotiation skills3) spirited motivation 4) novel methods of selling5) tired of marketing 06.Telemarketing involves _______ .1) good communication skills2) high level of motivation3) door-to-door campaigns4) event management5) All of these07.Online Marketing is _______ .1) same as face-to-face marketing2) easier than traditional marketing3) boring, as customers are not visible4) voluminous task5) None of these08.A Mission Statement is _______ .1) same as a vision statement2) same as targets3) part of the marketing plan4) All of these5) None of these09.A set of instructions telling the computer what to do is called _______ .1) mentor2) instructor3) compiler4) program5) None of these10.Market Research is required for _______ .1) deciding sales volume2) deciding production levels3) deciding marketing strategies 4) deciding sales team numbers5) All of these11.Market segmentation means _______ .1) dividing the sales team into small groups _______ 2) dividing the marketing process into small steps3) dividing the territory into small areas4) dividing the target groups into homogeneous groups5) All of these12.Market segmentation is required _______ .1) for avoiding cold calls2) to increase production3) for territory allocation4) for focused marketing5) for increasing profits13.Softcopy is the intangible output, so then what is hardcopy?1) The physical parts of the computer2) The printed parts of the computer3) The printed output4) The physical output devices5) None of these14.Motivation for sales person can be achieved through _______ .1) high success rate of conversions2) better sales incentives3) continuous training and updation of knowledge4) support from operation staff5) All of these15.Marketing of Education Loans can be done by _______ 1) approaching eligible students2) approaching the parents3) approaching colleges4) having tie-ups with Educational Institutes5) All of these16. Diversification is useful for _______ .1) attaching more customers2) retaining existing customers3) increasing sales volume4) All of these5) None of these17. Diversification means _______ .1) dividing the market into small segments2) dividing energy of the sales persons3) marketing of diverse products4) All of these 5) None of these18.One of the following is not a function of Retail Banking _______ .1) Accepting fixed deposits2) Giving Home loans3) Giving Education Loans4) Joint ventures5) None of these19.The target group for Fixed Deposits is _______ .1) all individuals2) all corporates3) NRIs4) Government bodies 5) All of these20.Data mining means _______ .1) same as database2) same as data warehouse3) market survey4) analyzing the data on customers5) None of these21.Customer database is _______ .1) useful for lead generation2) useful for cross selling3) useful for CRM 4) useful for customization of products5) All of these22.Data warehouse is _______ .1) a godown2) a shop selling computers3) a showroom 4) a system where data on customers is stored5) None of these23.Retail Banking means _______ .1) Retail shopkeepers2) Banks financing to Retail Traders3) Same as Universal Banking4) Giving loans to corporates 5) Giving consumer loans to various public24.Education Loans can be more effectively canvassed by _______ .1) Door-to-door campaigns2) E-mail contacts3) Diversification4) tie-up with colleges5) All of these25.Good marketing requires one of the following _______1) proper planning2) good team work3) good communication skills4) knowledge of products5) All of these26.Marketing is a _______1) one day effort 2) team effort3) one man effort 4) All of these5) None of these27.Service Marketing is the same as ______1) Transaction Marketing2) Relationship Marketing3) Internal Marketing 4) Outdoor Marketing5) All of these28.Marketing is influenced by ______1) product demand2) public taste3) buyer behaviour4) brand image5) All of these29.Marketing in banks is a necessity today, due to _______1) Liberalisation2) Nationalisation3) Fashion4) Urbanisation5)Marketing in banks is not necessary, as banking in India is more than 200 years old30.Marketing helps in _____1) boosting production2) getting new clients3) interacting with strangers4) All of these5) None of these31.Marketing of services is resorted in _______1) manufacturing concerns 2) Insurance business3) hotels4) Only 1) and 2)5) Only 2) and 3) 32.Marketing is the art of _______1) buying more2) paying more 3) selling more4) talking more5) Only 1) & 2) 33.Market Share means _______1) Share market2) Share prices3) IPOs4) Scope for marketing5) Share of business among peers34.A DSA (Direct Selling Agent) is one _______1) Who sells through the Internet2) Who sells direct to the client3) Who works on the bank counters4) Who works in back office set up5) None of these35. Internal marketing means _______1) Marketing to self2) Marketing to family members3) Marketing to the staff members4) Marketing inside India5) Marketing outside India36.A good and effective DSA should ______1) Copy the competitor company2) Criticize the competitor company3) Join the competitor company 4) Be passive5) Be more effective than the competitor company37.A DSA helps in ______1) Boosting direct sales2) Boosting sales through the net3) Strengthening Indirect Marketing4) Strengthening Telemarketing 5) All of these38. Which of the following statements is correct?1) Marketing is not required due to globalisation2) Marketing causes higher expenses and losses3) Marketing is not required in profit-making companies4) Marketing sharpens the minds of the employees5) Marketing is a waste of time in established companies39.A true marketing mindset requires ______1) Control mindset2) Command mindset3) Passive mindset4) Active mindset5) Inert mindset40.Modern styles of marketing are ______1) telemarketing2) web marketing3) advertisements on the net4) e-mails5) All of these41.Selling is ________1) Different from Marketing2) A sub-function of Marketing3) Same as Marketing4) More than Marketing5) None of these42.Good selling skills involve _______1) Patience2) Perseverance3) Empathy4) Knowledge5) All of these43.A Lead in marketing jargon, means ________1) a metal2) a leash3) a likely consumer 4) a team leader5) None of these44.Innovation means _______1) Inspiration2) Enthusiasm3) Compensation4) Creativity5) All of these 45.Cross selling is very effective in the sale of one of the following _____1) Debit cards2) Credit cards3) internet Banking4) Auto loans5) All of these46.Cross selling means _____1) one salesman selling to another salesman2) selling across territories3) selling across countries4) selling additional products to existing customers5) All of these47.Target market for Debit Cards is _____1) all existing account holders2) all sales persons3) all NRI's4) all HNI's5) All of these48.Market Penetration can be possible through _____1) more calls to the same buyers2) more calls to many buyers3) surrogate marketing4) alternate marketing5) All of these49.Cross selling can be resorted to, by _____1) all sales persons2) all employees3) all employers4) outsourced agencies 5) all service providers50.Market innovations means _____1) design new products2) new styles of marketing3) new ideas in sales steps4) Only 1) and 2)5) All 1), 2) and 3)51.Market Penetration connotes _____1) Covering a wide area of the Market for sales2) Entering the buyers' houses3) Entering the sellers' houses4) Entering all shops and business houses5) All of these52.SME means _____1) Small And Medium Enterprises2) Small Marketing Enterprises3) Small Scale Marketing Entities4) Small And Medium Establishments5) All of these53.For successful marketing _____1) Only the sales person, sells2) Only finance Department sells3) Only front office persons sell4) Only back office persons sell5) The whole organization sells54.Savings Accounts with zero balance can be opened for -----1) persons below BPL2) under Financial Inclusion scheme3) students4) as per Bank's Policies5) None of these55."Out sourcing" means service rendered by _____1) outside agencies2) other departments of the company3) employees, other than the sales persons4) marketing department5) All of these56.In modern day marketing, the benefits of selling extend to _____1) Only products and services2) Only after sales services3) Lifelong relationship with the buyer4) All of these5) None of these .57.One of the following is not a target group for SME loans_____1) all professionals 2) large industries 3) truck operators4) beauty parlours5) hotels and restaurants58.The performance of a salesperson can be enhanced by _____1) increasing the sales incentives2) increasing the number of products to be sold3) appropriate training4) All of these5) None of these59.Team building is required _____1) only for lead generation2) only for after sales service3) for cross selling4) All of these5) None of these60.For sustained relationship with the buyer, one of the following is necessary1) Continuity2) Consistency3) Understanding 4) Empathy5) All of these61.Sales Promotion involves - Find the incorrect option_____1) Building Product Awareness2) Creating Interest3) Providing Information4) Designing new products5) None of these62.Target market for Home Loans is _____1) all builders2) all housing societies3) agriculturists4) All of these5) None of these63.Lead generation is _____1) a pre-sales function2) a function of the customer3) a function of the manufacturing department4) a post sales function5) All of these64.Financial Inclusion means _____1) Opening Accounts of Finance Companies2) Financial Analysis of Balance sheet figures3) Opening Accounts of HNI's4) Opening Accounts of NRI's5) Opening Accounts of underprivileged persons65.Benchmark means _____1) Benches for customers to sit2) Benches for salesmen to sit3) Products displayed on a bench4) Set standards5) All of the above66.A Call Centre is _____1)a meeting place for DSAs2)a Training Centre for DSAs3)a meeting place for customers4)Data Centre5)a back office set up where customer queries are answered67.The sequence of a sales process is _____1) Lead generation, Call, Presentation & Sale2) Sale, Presentation, Lead generation & Call3) Presentation, Lead generation, Sale & Call4) Lead Generation, Call, Sale & Presentation5) There is no sequence required68.Value-added services means _____1) Better value at a premium2) Costlier services3) Additional services4) Better value at a discount5) At par services69.To Close a Call means ______1) To end the conversation 2) To put the phone down3) To close the doors 4) To clinch the sale5) To close the business70.A Call in Marketing language means _____1) Calling on a salesperson2) Calling on a customer3) Making a phone-call4) Telemarketing5) None of these71.Computers manipulate data in many ways, and this manipulation is called ______1) upgrading2) processing3) batching4) utilizing5) None of these72.A Marketing Survey is required for ______ .1) deciding marketing strategies2) deciding Product strategies3) deciding pricing strategies4) All of these5) None of these 73.The Target Group for Education Loans is ______.1) all colleges2) all parents3) research scholars4) meritorious students seeking higher education5) all of these74.Cross-selling means ______1) Selling with a cross face2) Cross country marketing3) Selling other products to existing customers4) Selling to friends 5) Selling to employees75.Market Segmentation is useful for ______1) Preferential marketing2) Targeting existing clients3) Identifying prospects4) Knowing customers tastes5) All of the above76.The Target Group for Savings Deposit Accounts is ______1) Newborn babies2) students3) parents4) businessman5) All of the above77.Market Segmentation can be resorted to by means of ______ .1) segmenting by age2) segmenting by income3) segmenting geographically4) All of these5) None of these78.The Target Group for a Car Loan is ______1) all auto drivers2) all auto dealers3) all car owners4) any Individual needing a car5) All of these79.Market Information means _____1) knowledge of industries2) knowledge of households3) knowledge of peers4) knowledge of customers tastes 5) All of these80.Bancassurance means ______1) Banks promising to give loans2) Bank promising to pay interest3) Banks selling insurance products4) Assurance to repay loans5) None of these81.The Target Group for Agricultural Loans is ______1) any farmer2) farm labourers3) any individual dealing in agricultural or related activity4) farmers societies 5) All of these82.The Target Group for Credit Cards is _______1) existing cardholders2) all graduates3) all minors4) individuals with taxable income 5) All of these83.Market Segmentation means ______1) segmenting the salesmen2) segmenting the employees3) segmenting the customers as per their needs4) segmenting the products5) All of these84.A Target Group means ______ .1) a group of sellers 2) a group of buyers3) a group of products 4) a group of persons to whom sales should be focused5) All of these85.Relationship in marketing means _______ .1) Relation between salesperson2) Relation between buyer and seller3) Relation between company and consumer4) All of these5) None of these86.Marketing of services is known as _______ 1) Transaction marketing2) Door-to-door marketing3) Relationship marketing4) Internal marketing5) None of these87.Referrals means _______ .1) Reference books2) Leads provided by operation staff3) Sales persons4) Front-office staff5) Management88.Conversion in sales language means _______ .1) converting a buyer into a seller2) converting a seller into a buyer3) converting a prospect into a client4) All of these5) None of these89.Bank marketing is same as _______ .1) Transaction marketing2) Service marketing3) Indoor marketing4) All of these5) None of these90.Leads can be provided by _______ .1) Friends and relatives2) Websites3) Directories4) Colleagues5) All of these91.One of the following is not a sales activity. Find the same.1) Identifying leads2) Making a call3) Presentation4) Negotiation5) After-sales service92.Selling is a function undertaken by _______ .1) All the sales persons2) All the employees3) Entire organization4) Outsourced agencies5) All of these93.Find the correct statement _______ 1) Selling is same as marketing2) Selling is more than marketing3) Selling is part of marketing4) All of these5) None of these94.You can start Microsoft Word by using _______ button.1) New2) Start3) Program4) Control Panel5) None of these95.In Excel, Charts are created using which option?1) Chart Wizard2) Pivot Table3) Pie Chart4) Bar Chart5) None of these96.Marketing is a function undertaken by _______ .1) All DSAs2) All front-office staff 3) Whole organization4) All of these5) None of these97.Non-product selling means _______ .1) selling variety of products2) selling only one product3) selling seasonal products 4) selling services5) All of these98.A vision statement is _______ .1) not required for established companies2) not required due to competition3) not required as no one understands them4) a long term inspiration 5) None of these99.Effective Bank Marketing requires _______ .1) proper pricing2) customized products3) simple procedures4) market research5) All of these100.Direct Marketing means _______ .1) Face-to-face marketing2) Melas3) Seminars4) Indoor marketing5) Online marketing