Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.
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Transcript of Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.
![Page 1: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/1.jpg)
Practical Principles for
Writing Rhetorically
Using Your Words
to Powerfully Persuade
![Page 2: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/2.jpg)
What is Rhetoric?
• According to Aristotle’s teaching:Rhetoric is the art of finding the best available means of persuading a specific audience in a specific situation.
![Page 3: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/3.jpg)
What are the Tactics of Rhetoric?
• Ethos – presenting the trustworthiness and authority of the author or speaker
• Pathos – speaking to the emotions and deeply-held beliefs of the audience
• Logos – using the logic, reasoning, and evidence of the subject as presented
![Page 4: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/4.jpg)
The Rhetorical Triangle
Subject
Author/Speaker Readers/Audience
![Page 5: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/5.jpg)
The Rhetorical Triangle and the Tactics of Rhetoric
Author/Speaker
Subject
Ethos
Logos
Readers/Audience
Pathos
![Page 6: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/6.jpg)
The Rhetorical Triangle and the Larger Context
Author/Speaker
Subject
Ethos
Logos
Readers/Audience
Pathos
Personal & Community History
Personal & Community History
Present Discussion and Developments in its Historical Context
Purpose
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Use These Practical Rhetorical Principles
The Principle of Point of View
The Principle of Pavement
The Principle of Precision
The Principle of Passion
![Page 8: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/8.jpg)
Practical Rhetorical Principles – Point of View
• Where we stand and where we look determines how we present the subject
• Choose a Distance– Step back to provide context– Step close to provide detail and
action
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Practical Rhetorical Principles – Point of View 2
• Choose a Person– 1st Person presents firsthand
experience (ethos)– 2nd Person provides identification with
the audience and their experience (pathos)
– 3rd Person points to the subject (logos)
![Page 10: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/10.jpg)
Practical Rhetorical Principles – Point of View 3
• Choose a Position – A position presents the subject
through the lens of an established set of values
• Use definitions and illustrations • Use consistency and repetition• Use comparison and contrast
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Practical Rhetorical Principles -- Pavement
• Provide a path for your readers to follow• The path should guide . . .– The reader’s eyes– The reader’s thoughts– The reader’s emotions
• Start where your readers are and walk them step by step to your intended goal
• Use such tools as outlining, transitions, layout, and visual logic
![Page 12: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/12.jpg)
Practical Rhetorical Principles – Precision
• Sort the issues• Group them logically• Present them one at a time
• Include the necessary and exclude the clutter– Use simplicity in presentation– Use clarity in explanation– Use specificity in illustration
![Page 13: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/13.jpg)
Practical Rhetorical Principles – Passion
• Create interest through lively
writing
–Use details and description
–Use graphics and color
–Use composition and creativity
![Page 14: Practical Principles for Writing Rhetorically Using Your Words to Powerfully Persuade.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649ccf5503460f9499bae9/html5/thumbnails/14.jpg)
Practical Rhetorical Principles – Passion
• Compel assent through powerful writing –Use dialogue and debate–Use words laden and loaded–Use logic and reason–Use passion and personal
illustration–Use humor and satire–Use humanity and compassion
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Review
• What is Rhetoric?
• What are the 3 Tactics of Rhetoric?
• What are the points of the
Rhetorical Triangle?
• What are the 4 Rhetorical
Principles?
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Questions?