Practical content marketing

15
Practical Content Marketing 12 content marketing tactics you can implement today to increase engagement and grow your business.

description

12 content marketing tactics you can implement today to increase engagement and grow your business.

Transcript of Practical content marketing

Page 1: Practical content marketing

Practical Content Marketing12 content marketing tactics you can implement today to increase

engagement and grow your business.

Page 2: Practical content marketing

Create content consistent with your strategy

People and site analytics for content marketers - Check it out now

Page 3: Practical content marketing

Focus on high converting traffic sources

• Forget vanity metrics

• Look at conversion rates to find your best traffic sources

People and site analytics for content marketers - Check it out now

Page 4: Practical content marketing

Get to know your customers

People and site analytics for content marketers - Check it out now

• Their problems and desires •Where they hang

out online•What other

content they like

Page 5: Practical content marketing

Have a relevant and compelling offer

•Use an opt in bribe

• If you can customize the bribe to each post

People and site analytics for content marketers - Check it out now

Page 9: Practical content marketing

Copy yourself

People and site analytics for content marketers - Check it out now

Look at your highest impact content and re-produce the structure on other posts

Page 10: Practical content marketing

Copy others

People and site analytics for content marketers - Check it out now

Look at the structure of other successful posts and create new content based on it.

Page 12: Practical content marketing

Ditch your recent posts widget

People and site analytics for content marketers - Check it out now

R e p l a c e i t w i t h a manually curated ‘Top p o s t s ’ w i d g e t t h a t includes links to your m o s t s h a r a b l e a n d highest converting posts.

Page 13: Practical content marketing

Create great content not good content

People and site analytics for content marketers - Check it out now

Page 14: Practical content marketing

Understand your audience and what content drives them to action with Informly. Check it out now

Page 15: Practical content marketing

Grab the full version of this ebook for free

You can get the full version of this free ebook from inform.ly/practicalcontent