Practical content marketing
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Transcript of Practical content marketing
Practical Content Marketing12 content marketing tactics you can implement today to increase
engagement and grow your business.
Create content consistent with your strategy
People and site analytics for content marketers - Check it out now
Focus on high converting traffic sources
• Forget vanity metrics
• Look at conversion rates to find your best traffic sources
People and site analytics for content marketers - Check it out now
Get to know your customers
People and site analytics for content marketers - Check it out now
• Their problems and desires •Where they hang
out online•What other
content they like
Have a relevant and compelling offer
•Use an opt in bribe
• If you can customize the bribe to each post
People and site analytics for content marketers - Check it out now
Test conversion locations
People and site analytics for content marketers - Check it out now
Write like a copywriter not a blogger
People and site analytics for content marketers - Check it out now
Measure actionable data
People and site analytics for content marketers - Check it out now
Copy yourself
People and site analytics for content marketers - Check it out now
Look at your highest impact content and re-produce the structure on other posts
Copy others
People and site analytics for content marketers - Check it out now
Look at the structure of other successful posts and create new content based on it.
Get your design right
People and site analytics for content marketers - Check it out now
Ditch your recent posts widget
People and site analytics for content marketers - Check it out now
R e p l a c e i t w i t h a manually curated ‘Top p o s t s ’ w i d g e t t h a t includes links to your m o s t s h a r a b l e a n d highest converting posts.
Create great content not good content
People and site analytics for content marketers - Check it out now
Understand your audience and what content drives them to action with Informly. Check it out now
Grab the full version of this ebook for free
You can get the full version of this free ebook from inform.ly/practicalcontent