PR6 Marketing and advertisement.

Cinderella is just another remake of the Disney classic version it comes out on the 27th March and it’s directed by Keith Branagh, it’s based on a classic fairy tale from the 1600’s, her father dies and she is enslaved by her step mum and step sisters to do all the chores in the house. Until she meets the prince at the ball and he rescues her. He target audience for this kind of film is for young girls possibly from 4 – 12 the genre is adventure drama but it is a sort of watered down version so it’s not hard hitting and It always a happy ending.

The one on the left is the original anime version and on the right we have the more modern realistic 2015 version.

This movie is produced and distributed by Walt Disney studios motion so the company will be profiting filming, producing and distributing whether that be in the cinema or at a later point on DVD, they have also used star theory to attract maybe a bit of an older audience actors such as Helena Bonham Carter and Richard Madden the star of Game of thrones playing the fairy godmother and prince charming respectively.

There a loads of ways to market and advertise for upcoming blockbuster films the two major ones are obviously posters on billboards or buses because there reach a nationwide audience however the newest fastest way to reach a worldwide audience and cheaper than standing still advertising by using WEB 2, things such as YouTube and social media outlets will allow them to promote the movie freely.

https://www.youtube.com/watch?v=McQ_cCBaiac here is also the official trailer I found this on YouTube on a promoted page so they are really pushing the marketing campaign it also has very strong links with Disney

sensation Frozen, not only do they characters sometimes look and dress almost identical, but before the Cinderella movie they are showing a ten minute short movie of Frozen this is another way of

making it more appealing to the target audience because Frozen was a massive hit and so kids will want to go a watch Frozen and therefore they will end up paying for Cinderella.

Strong fallow area – in this area we can see a lot of important stuff going on it’s key to the film we can see the lead actress’s face so already we can identify star theory and we can also see the top of grand dress and the colours are iconic with the original Cinderella Disney film, the blue dress and blonde hair. There are also dark skies but with hints of light which shows even after rough dark skies there is always positivity which really is the story of Cinderella.

The primary optical area in this particular poster is quite simple it’s just different shades of blue which is symbolic of the dress and also it has symbolic likening to frozen and other fairy tale stories

Weak fallow area – this where you will find a lot credit and titles however it’s not like any other poster because the title of the film is down where when it normally is at the top of the poster.

This is the terminal area this is normally where you get the stuff that no one pays attention to however in this poster it becomes the main focal point with the glass slipper. The glass slipper is the focal point of the complete story this attracts you to this end of the poster it is only once you look down at the bottom the poster does it become apparent that it actually it is Cinderella.

This is the official Cinderella advert was put on YouTube WEB 2 in as a way of cheaper marketing this is the official advert for the film, the trailer is almost a cut down version of the story it’s very clear and to the point about what is going to happen, the advert starts out with Cinderella as a child and then her life turns upside down, the step mum and the step sisters are stereotypically like you would see in the fairy-tale books, they have kept true to the original story and film, it does also have some alikeness to the Disney hit frozen.

There is even an advert within the Cinderella advert for a short film frozen sequel this is cleverly marketed

https://www.youtube.com/watch?v=McQ_cCBaiac

Chappie

Chappie (stylized as CHAPPiE) is an American science fiction film directed by Neill Blomkamp. The screenplay, written by Blomkamp and Terri Tatchell, is based on Blomkamp's 2004 short film Tetra Vaal.The film stars Sharlto Copley, Dev Patel, Jose Pablo Cantillo, Sigourney Weaver, Hugh Jackman, and Watkin Tudor Jones and Yolandi Visser of the South African zef rap-rave group Die Antwoord.

Here is just a little opening to the movie that has been released this was done via a Chappie social media account on twitter it was a way of getting people interested and to them talking about the storyline.

In an effort to reduce the high crime rate in Johannesburg, the South African police force purchases armour-plated attack robots from weapons manufacturer Tetravaal, which prove successful in reducing crime. The robot's inventor Deon Wilson is praised for Tetravaal's success, while engineer Vincent Moore grows jealous after funding is cut for his own attack robot, MOOSE, which is derided for its reliance on a human operator.

Accounts like these are always released about three months before the film comes out it is basically where all the media promotion will stem, they will pay twitter to promote their page onto other peoples twitter timelines this is a way of making people take note of the new release this is done

through WEB2. This is a far wider way of reaching the target audience than promoting on buses or in newspapers, they also use YouTube to promote they will have the official advert and also some maybe small behind the scenes clips so that people can see further in detail into the film.

The advert https://www.youtube.com/watch?v=l6bmTNadhJE

The advert is clean cut and futuristic the opening mis en scene is of a wide over the top shot of a high sky rise city, from this already we can tell it will be futuristic and action packed, chappie is ever present during the advert he is a robot come to life is instantly portrayed as like a child, its clear he is going to be the focal point during the film and that the anti robo cops and Hugh Jackman are to became the antagonist’s.

Another way of advertising is by allowing early releases of films this allows people to give comment and also review the film, in conclusion movies now have an easier time of reaching a wider target audience through WEB2 which is new age for how we he public receive our media.

I went to watch Get hard I created on exit poll which consists of me asking questions to people who have just been to watch the film this is also a method of how film producers decide their target audience and who to sell the movie to

how did you find out about this film

magazine trailer online radio

did you enjoy the film

yes no wasn’t that bothered either way

how old are you

16-1819-2122-2424 <

From my exit poll I think you can tell that the film was directed at people that were the main target audience, however they just don’t think they connected with the film. The general consensus was that the film was a bit silly and maybe should have been targeted a lower audience maybe 14-16.

Media producers use a variety of research techniques to gauge whether the film has been a success or whether they need to change something before they release to an international audience they can use exit polls however they can sometimes be inaccurate because not everyone takes them serious because they are time consuming.

They can also hold early screenings and then have focus groups these people can be either paid or voluntarily to then give feedback on what they liked and disliked about the film