PR Week: What are crucial comms strategies to cut through the noise before the midterms?

To ensure your efforts are part of the debate before the midterms, it is key to focus on three ideas.

June 28, 2014 by Marc Ross I have always seen elections as an opportunity. With so much media attention coupled with heightened public interest on races, American elections provide a unique opportunity to have your issue be a part of a political campaign. To ensure your efforts are part of the debate before the midterms, it is key to focus on three ideas: make it local; interesting; and a gateway for future engagement. Identify how your cause makes an impact or is impacted at the local level. All politicians want to know how your issue affects the voters they are trying to secure. From US exports to the economic impact of jobs, these points are helpful when making the case about why a candidate should care about your issue. For anyone who has worked on a political effort, you know the campaign trail is a daily content machine. Reporters and politicians are each seeking to engage and inform voters, but sometimes not all the facts make the papers. Briefings with cause groups and reporters provide opportunities to discuss how issues debated impact the election in a more relaxed environment. Finally, elections should be seen as a gateway to getting more attention for your issue going forward. From being a source of information and providing helpful platforms to connect voters and politicians, your communications can play a positive role for participants. By properly organizing your issue and harnessing the three ideas above, your communications efforts can take advantage of the upcoming elections.

http://www.prweek.com/article/1300466/crucial-comms-strategies-cut-noise-midterms