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Monday, February the 26th 2018 13:00 Opening, Traian Moșoiu street, no 71, room 101

Professor Flaviu Călin Rus, Ph.D., Vicerector of the Babeș-Bolyai

University

Professor Călin Emilian Hințea, Ph.D., Dean of the Faculty of Political,

Administrative and Communication Sciences

Professor Ioan Hosu, Ph.D., Head of the Department of Communication,

PR and Advertising

Professor Hans Peter Niedermeier, Ph.D., Hans Seidel Foundation

Germany

Professor Delia Cristina Balaban, Ph.D., Conference Chair

13 :30 Keynote speaker Professor Ludwig Hilmer, Ph.D., Rector of the

University for Applied Sciences Mittweida, Germany

Gamification- an Example Based Discussion about its Potential and

Motivation Strategies

14:30

Break

PR Trend. Strategic Communication

26-27 February 2018

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14:00

Pannel 1 , room T1, Mineri lor Street , no 85, FSPAC Bui lding

no 2

Moderator: Associate Professor Gheorghe I l ie Fârte, Ph.D. ,

University Al . Ioan Cuza, Iaș i

Professor Dumitru Borțun Ph.D. (SNSPA) - Lumea post-adevărului şi bătălia

interpretanţilor; războiul informaţional ca război semiotic (The post-truth world

and the battle of interpretants; the informational war as a semiotic war) Lecturer Aneta Gonța Ph.D. (State University of Moldavia) - Credibilitatea

presei în era falsurilor (The credibility of press in the era of forgeries)

Lecturer Andrei Alexandru Achim Ph.D. (Northern University Centre Baia

Mare) - Making news, breaking news and faking news. Verity, verisimilitude

and the contemporary news

Professor Sandu Frunză, Ph.D. and Iulia Medveschi (BBU) - Political branding:

Postmodern Power and the Construction of Political Identity

Prof. Ioan Gherghel, Ph.D. (Northern University Centre Baia Mare) - Fake news

și degradarea spațiului public (Fake news and the degradation of public

space)

Razvan Enache Ph.D. - Fake News and Fake Citizens for A Cheap

Democracy

14:00

Pannel 2, room T2, Mineri lor Street , no 85, FSPAC Bui lding

no 2

Moderator: Associate Professor Mădă l ina Moraru, Ph.D. ,

University Bucharest

Professor Daniela Rovența Frumușani Ph.D. and Alexandra Irimiescu Ph.D. (BU)

- Romanian women politicians and electoral campaigns.Case study: the local

2016 Romanian elections

Professor Ornat Turin Ph.D. (Gordon College of Education, Israel) -

Representation of women in advertising - What has changed after the Meetoo

campaign? And why has nothing changed?

Associate Professor Oana Băluță Ph.D. (BU) - Who is ‘not up to the job’?

Constructing gendered mediation of the first woman led Romanian Cabinet

Andreea Voina, Ph.D. (BBU) - Gendered Frames in Hillary Rodham Clinton’s

Wellesley Addresses

Lecturer Meda Mucundorfeanu Ph.D. and Lecturer Julia Szambolics Ph.D.,

(BBU) - Mapping Media Freedom - Case study: Romania

Associate Professor Ramona Hosu, Ph.D. (BBU) - Feminism & Divergence:

Current Opinion in Media

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14:00

Pannel 3 , room T3, Mineri lor street , no 85, FSPAC Bui lding

no 2

Moderator : Associate professor Orsolya Vincze, Ph.D. , BBU

Tőkés Gyöngyvér Erika (BBU) - Identitatea de brand a companiilor de IT din

Cluj-Napoca. Aspecte ale identității de brand și prezentarea digitală a

acesteia prin intermediul paginilor web (Brand identity of IT companies in

Cluj-Napoca. Aspects of brand identities and their digital presentation through

web pages).

Biró Árpád Levente (BBU) - Edutainment – a new perspective in enaging

young audiences in Romanian performing arts institutions

Dorin Spoaller (BBU) - Social Media Distributed Gratification. Reputation

through dummy content distribution

Lavinia Voicu (BBU) - Gamification applied to user interface. A theoretical

perspective

Sonia Alexandra Ichim (BBU) - A theoretical perspective on persuasive

advertising

Ada Caraba (BBU) - Comunicarea Social Media în Artele Spectacolului

(Social Media Communication in Show Arts)

Viviana Maria Huțuleac (BBU) - Părinți emigranți în spațiul european și

educația media a copiilor acestora - studiu de caz al zonei rurale nord-estice

(Emigrant parents in the European space and the media education of their

children - case study of the North-Eastern rural area)

16: 15 Break

16:30

Pannel 1 , room T1, Mineri lor Street , no 85, FSPAC Bui lding

no 2

Moderator: Associate Professor Andreea Mogoș , Ph.D.

Professor Victor Silva Ph.D. (Universitad de Zaragoza) - Comunicación política

y crítica visual en España: del análisis del discurso a la imagen (Political

communication and visual critique in Spain: the analysis of the discourse to the

image)

Prof. Ricardo Zugasti Ph.D. and Prof. Juan Pablo Artero Ph.D. (Universidad de

Zaragoza) - Los nuevos espacios temáticos y dialógicos en Twitter en las

elecciones generales españolas de 2016 (The new thematic and dialogic

spaces on Twitter in the last Spanish general elections of 2016)

Lecturer Radu Meza Ph.D. (BBU) - Analyzing Romanian Political

Communication on Facebook (2015-2018)

Lecturer Veronica Cîmpian, Ph.D. (BBU) - Construction of Cultural and

Collective Identity in Protest Communication; Case Study: The 2017 February

Protests and freedom of choice in social media, in relation with traditional

media

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16 :30

Pannel 1 , room T1, Mineri lor Street , no 85, FSPAC Bui lding

no 2

Moderator: Associate Professor Andreea Mogoș , Ph.D.

Continuation

Assistant Mihnea Stoica, Ph.D., (BBU) - Political Cynicism Online: Facebook

Reactions to the Vote Advice Application (VAA) for the 2016 Romanian

Parliamentary Elections

Irina Pop Ph.D. (Oradea University) - New Xenophobia. Migrations to Europe

as the New Challenges for Communicators

Natalia Vasilendiuc Ph.D., (BU) - Toate drumurile duc la Bucuresti."Revolutia" generatiei noastre (20 January 2018): Strategies of social media

communication of the recent public protest reflected on two online groups

Coruptia ucide and #600000 pentru rezistenta (All the road lead to

Bucharest. ”The Revolution” of our generation (20 January 2018): Strategies of

social media communication of the recent public protest reflected on two online

groups Coruptia ucide and #600000 pentru rezistenta.

16:30

Pannel 2, room T2, Mineri lor street , no 85, FSPAC Bui lding

no 2

Moderator: Associate Professor Mădă l ina Moraru Ph.D

Lecturer Mihaela Orzachevici, Ph.D. and Assistant Andrei Ando, Ph.D. (”Vasile

Goldiș” West University, Arad) - Key word trends of the unionists and the

„Facebook Generation” regarding the Great Union

Lecturer Anabella Beju, Ph.D. (”Lucian Blaga” University, Sibiu) - ocial

Networking Sites and Social Capital in Higher Education. A comparison

between German and Romanian Students

Associate professor Ioana Iancu, Ph.D., Lecturer Anișoara Pavelea, Ph.D. and

Lorina Culic (BBU) - Exploring links between narcissism, volunteering and well-

being among emerging adults

Lecturer Horia Mihai Bădău, Ph.D. (BU) - Efectele trecerii la comunicarea prin

imagini asupra alfabetului scris în Social Media (The effects of passing to the

communication through images over the written alphabet in Social Media)

Professor Delia Balaban, Ph.D., Maria Mustățea and Sorana Constantinescu

(BBU) - Social media networks unveiled. Mapping the Romanian and German

youth

Lecturer Camelia Cușnir, Ph.D. (BU) - Implicarea influencerilor în campaniile

de comunicare (The implications of influencers in communication campaigns)

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16:30

Pannel 3 , room T3, Mineri lor street , no 85, FSPAC Bui lding

no 2

Moderator : Associate professor Ioana Iancu Ph.D. , BBU

Adrian Mleșnițe (BBU) - TV Trinitas - un canal important de comunicare al

Bisericii Ortodoxe Române (TV Trinitas - an important communication channel

for the Romanian Orthodox Church)

Silvan Covaci (SNSPA) - Prezența Bisericii Ortodoxe Române în mass-media.

(The presence of the Romanian Orthodox Church in mass-media)

Codruța Barb (BBU) - Steps in the Development of Creative Industries in Cluj-

Napoca. Case study Transilvania International Film

Francine Jaomiosa (BU) - New Media - Rolul Facebook în comunicarea

politică online. Studiu de caz - Analiza strategiilor discursive ale candidatului

Klaus Iohannis în campania prezidențială din 2014. (New Media - The role of

Facebook in online political communication. Case study - The analysis of

discursive strategies of the candidate Klaus Iohannis in the presidential

campaign of 2014).

Arina Moga (BU) - Strategii de poziționare ale televiziunilor de știri din

România (Positioning strategies of news televisions from Romania)

Tuesday, February the 27Th 2018 9:00

Pannel 1 , room T1, Mineri lor street , no 85, FSPAC Bui lding

no 2

Moderator: Professor Daniela Roven ța Frumușani , Ph.D. , BU

Associate professor Mădălina Moraru, Ph.D. (BU) - To block or not to block

online advertisements-challenge to young Romanian consumers

Associate professor Aurelia Vasile, Ph.D. (BU) - Advertising in the Post-Truth

Era Enthymematic and Fallacious Argumentation in Slogans

Associate professor Kádár Magor, Ph.D. (BBU) - International economic

mobilization campaign case study

Associate professor Andreea Mogoș, Ph.D. (BBU) - Self-branding and social

values construction on Instagram. The case of #photooftheday trending topic

Ilkin Esen Yildirim (University Ankara, Turkey) - Consuming Artworks or

Products: A Semiotic Analysis of Ford and Merinos Commercials

Ramona Onciu, Ph.D. (BBU) - Dissemination strategies of European universities

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9:00

Pannel 2, room T2, Mineri lor street , no 85, FSPAC Bui lding

no 2

Moderator: Lecturer Corina Rotar, Ph.D. , BBU

Professor Luis Veres, Ph.D. (Universidad de Valencia) - Propaganda, eficacia

comunicativa y perpetradores de atentados: de Al-Qaeda a ISIS (Propaganda,

communicative efficacy and the perpetrators of attempts: from Al-Qaeda to

ISIS)

Juan del Valle (University Groeningen) - Communication, Power, and

Technology in Jose Ricardo Morales

Lecturer Mădălina Bălășescu Ph.D. (BU) - Promo-jurnalism. Noi atribute ale

unei “vechi” profesii. (Promo-journalism. New attributes of an ”old” profession).

Lecturer Olesea Moiseev (Coblean) (State University of Moldavia) - Informația

de interes public. Un deziderat al existenței și competenței sociale (The

information of public interest. A wish of social existence and competence)

Associate professor Regis Roman, Ph.D. (”Aurel Vlaicu” University, Arad) -

Libertatea experimentală (Experimental liberty)

Professor Ionel Narița, Ph.D. - (West University, Timișoara) - Acte de

comunicare compuse (Composed acts of communication)

9:00

Pannel 3 , room T3, Mineri lor street , no 85, FSPAC Bui lding

no 2

Moderator: Lecturer Anișoara Pavelea Ph.D. , BBU

Lilia Mîndru (BU) - Digitalizarea presei feminine din România și Republica

Moldova (The digitalization of the feminine press from Romania and the

Republic of Moldavia)

Cristina Filip (BBU) - Internal branding in higher education institutions. A case

study on administrators representations on branding

Călin Crainic (BBU) - Tehnici generatoare de divergență în publicitatea din

presa anilor 90 (Divergence generative techniques in the 90s advertising

press)

Ruxandra Ursache (BBU) - Branding în instituțiile de învățământ superior.

Studenții, clienți ai universităților (Branding in the superior education institutions.

Students, clients of universities)

Nicolai Gori (BBU) - Comunicarea etică în organizațiile politice în campaniile

electorale (Ethical communication in the political organisations in the electoral

campaigns)

Iulia Macaria (BBU) - The French influence on Romanian cosmetic and fashion

advertisements in the Interwar period

Ionuț Cazan (BBU) - Public Institutions Digitalization. An Eastern European

Country case study

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1 1 :00

Coffee break, rooms T4 and T5

1 1 : 15

Pannel 1 , room T1, Mineri lor street , no 85, FSPAC Bui lding

no 2

Moderator: Associate professor Oana Bă lu ță , Ph.D. , BU

Professor Ioan Hosu, Ph.D. (BBU) - Cunoaștere și comunicare în epoca post-

adevăr (Knowledge and communication in the post-truth era)

Associate professor Gheorghe-Ilie Fârte, Ph.D. (”Alexandru-Ioan Cuza”

University, Iași) - Dimensiunea expresivă a bârfei la locul de muncă (The

expressive dimenssion of the gossip at the workplace)

Lecturer Maria Sinaci, Ph.D. (”Vasile Goldiș” West University, Arad) - Luarea

deciziei etice în Relațiile Publice (Taking an ethical decision in Public Relations)

Associate professor Silvia Grossu, Ph.D. (State University of Moldavia) -

Discursul epidictic actual: repere de legitimare identitară a instituției (The

present demonstrative discourse: benchmarks for the identitary legitimation of

the institution)

Melinda Izabela Achim (Northern University Centre Baia Mare) - Newsletter-

ul - formă mai mult sau mai puțin mascată de publicitate (The newsletter - a

more or less masked form of advertising)

Flavia Topan - Medical PR

1 1 : 15

Pannel 2, room T2, Mineri lor street , no 85, FSPAC Bui lding

no 2

Moderator: Associate professor Mirela Abrudan Ph.D. , BBU

Associate professor Mihaela Frunză, Ph.D., Lecturer Iulia Grad, Ph.D. (BBU) -

Advertising, simulacra and hyper-reality

Laura Nistor (Sapientia University) - Fashion adoption groups and fashion-

involvement among Transylvanian students

Lecturer Corina Rotar, Ph.D. (BBU) - Rolul comunicării nonverbale în predare

(The role of nonverbal communication in teaching)

Michael Sturdza - Automated Framing Function Analysis: A Rule Based System

for News Media Text

Stefanie Walter (University for Applied Sciences) - Framing im populistischen

Bewegungen.(Framing in populist movements)

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15 :30

Plenary session Traian Moșoiu street , no 71 , room 101

Keynote speaker

Professor Al ina Bârgăoanu Ph.D. (SNSPA)

Emerging media - the new "global despots". How much technology

and good old fashion psychology?

Member of the High-level Expert Group on Fake News,

European Comission

16:30

Ideology, technology and democratic processes

17 :30

Plenary session conclusions, Room 101 , Traian Moșoiu

street , no 71 , room 101