PR specialist webinar - Girl Scouts of the USA · 2020-01-24 · research. What we learned about...
Transcript of PR specialist webinar - Girl Scouts of the USA · 2020-01-24 · research. What we learned about...
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PR SPECIALIST WEBINAR
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Cookie Embargo
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Cookie Press/Social Embargo
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Agenda
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GSUSABrand Development
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The Brand Journey So Far
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Girl Scouts Brand Insights
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Messaging segments
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What’s Next?
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Serve more girls by driving relevancy
In 2018, GSNETX invested in research for positioning and message development
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Questions on Brand work?
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Council-driven messaging research
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What we learned about moms today
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Moms fear things they can’t control
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And want their daughters to thrive
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So, it makes sense that Moms liked the theme of confidence
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We tested two key aspects of confidence
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The benefits of confidence are about personal realization
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Moms, overall, are focused on daughters being their best self
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We can support the idea of confidence in multiple ways
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Foundation for messaging
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Our message to moms must …
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Girl Scout Year Calendar
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Resources
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Digital Resources
Box.com - GSNETX Volunteer Marketing Resources
Canva- customizable social graphics
Animoto – make videos from your photos, videos & music
Learning Channel – Facebook group with daily micro-learning
Other ResourcesMaterial checkout– email [email protected]
Parade banners, flags, flag stands, bridges, cookie costumes, program supplies and more
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Box.com
Resource sharing from GSNETX
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• Redirect chatter!• Stand up! Bust Myths!• Put your action plan into action!• Use your voice!
Be a BRAND CHAMPION!
Who to contact?Programs – [email protected] – [email protected] – [email protected] Support – [email protected] Assistance – gsnetx.org/financialassistance