PR & Promotion Strategies

PR & Promotion StrategiesPresented by:

Lauren Percilla, Eric Schilling,

James Schosser, Ann Whitaker

Elektrip Master Contact List

Newspaper:High Country NewsContact: Michelle Nijhuis119 Grand Ave.PO Box 1090Paonia CO [email protected] The Denver Business JournalContact: Neil Westergaard – Editor1700 Broadway, Ste. 515Denver, CO 80290 [email protected] The Denver PostContact: Steve McMillan – Business Editor1560 BroadwayDenver CO [email protected] Associated Press (AP) Denver ColoradoContact: Sandy Shore1444 Wazee St.Suite 130 Denver, CO [email protected]

Denver Daily NewsContact: 2330 Broadway Suite 102Denver, CO 80205303-433-1492 DU ClarionContact: Connie Mierkey - Managing Editor2055 E. EvansDenver, CO [email protected] UCD Advocate (University)Contact:900 Auraria Parkway Suite 345P.O. Box 173364Denver, CO [email protected] Magazines/Ezines:Denver MagazineContact : 1610 Wynkoop Street, Suite 400Denver, Co [email protected] 5280Contact : Amanda Faison – Senior EditorLuc Hatlestad – Senior Editor1224 Speer Blvd.Denver, CO 80204 303.832.5280

Mile High Sports MagazineContact : 8601 Turnpike Drive, Ste. 100Westminster CO 80031303.650.1795 Colorado Biz MagazineContact: Mike Cote – EditorTech/Eco/Business Cherry Creek Living Magazine (City guides)Rocky Mountain Sports MagazineColorado Expression Magazine (Lifestyle:

Affluent)Colorado Homes & Lifestyles Magazine

(Home)Contact: Hillary Oswald – Editor-in-Chief Denver Magazine (Lifestyle: Affluent)Contact: [email protected] Denver Home Magazine (Lifestyle: Affluent)Go Go Magazine (City Guides)Colorado Statesman (Political &

Government)Contact: [email protected] Denver Urban Spectrum (Race & Ethnic)Contact: Tanya Ishikawa – Writer Denver Voice (Politics & Government)Contact: [email protected] Politicker CO (Politics & Government)

PR Strategy: Master Contact List

mailto:[email protected]

Radio Stations: Jazz 89 KUVO – Denver’s Jazz RadioContact: Tina CartagenaDirector of Marketing and Underwriting303.480.9272 [email protected] KTCL FM 93.3 – Modern RockContact: Dana Keefe Radio Advertising303.713.8000 KALC FM 105.9 – Top 40 RadioContact: Carrie WilliamsPromotions Director303.967.2700 KBPI FM 106.7 – Active RockContact: Craig KundraRadio Sales303.713.8000 KGNU FM 88.5 – Public Broadcasting RadioContact: Rose Brunning KGNU AM 1390 – Public Broadcasting RadioDenver CoordinatorAnnie SugarDenver Fundraising Director303.449.4885

KIMN FM 100 – Top 40 RadioContact: 1560 Broadway, Suite 1100Denver, Colorado [email protected] KKFN AM 950 – Sports Radio Contact: JJ - Promotions 7800 E. Orchard Rd, Suite 400Greenwood Village, CO 80111 303.321.0950 KKZN AM 760 – Progressive TalkContact: Ed Shultz – Promotions4695 South Monaco StreetDenver, CO 80237303.713.8000 KRFX FM 103.5 – Classic RockContact: Robbyn Hart – Promotions4695 South Monaco StreetDenver, Co 80237303.631.2369 KYGO FM 98.5 – Country MusicContact: Paul Heling – Promotions7800 East Orchard RoadGreenwood Village, CO 80111303.270.9734

KVOD FM 88.1 – Classical MusicContact: Colorado Public RadioBridges Broadcast Center7409 South Alton CourtCentennial, CO 80112303.871.9191 KRKS FM 94.7 – Christian MusicContact: Jules Dygert – Promotions131 South Vaughn Way, Suite 601Aurora, CO 80014303.750.5687 KKFN FM 104.3 – Local Sports Contact: JJ - Promotions 7800 E. Orchard Rd, Suite 400Greenwood Village, CO 80111 303.321.0950


Internet:Bike Denver – A Voice for Denver CyclistContact: 1536 Wynkoop Street, Suite 801Denver, CO [email protected]://www.bikedenver.org/

Television Stations:KBDI – PBS AffiliateContact: Colorado Public Television2900 Welton Street, 1st FloorDenver, CO 80205303.296.1212 KCNC – CBS AffiliateContact: John Montgomery - Assignment

Manager1044 Lincoln StreetDenver, CO 80203303.830.6464 KDVR – Fox AffiliateContact: John Strassner - Assignment

Manager100 East Speer BoulevardDenver, CO 80203303.595.3131 KMGH – ABC AffiliateContact: Missy Evanson - Assignment

Manager123 Speer BoulevardDenver, CO 80203303.832.0162

KRMA – PBS AffiliateContact: Rocky Mountain PBS 1089 Bannock StreetDenver, CO 80204303.892.6666

KTVD – UPN AffiliateContact: Melissa Lindstrom - Assignment

Manager500 Speer BoulevardDenver, CO 80203303.871.9999 KUSA – NBC AffiliateContact: 500 Speer Boulevard Denver, CO 80203303.871.1491 KWGN – WB AffiliateContact: John Strassner - Assignment

Manager100 East Speer BoulevardDenver, CO 80203303.595.3131


mailto:[email protected]

Promotional & PR Strategy 1

• Trade In Program• $200 Credit Toward Elektrip

Purchase• Partner With Recycle Bicycles,

501.c.3

Promotional Strategy: Continuous Incentive Program

http://recyclebicycles.net/

• Bring in Used Bicycle


• We Refurbish and Donate


• Community Organizations


Adams City Middle School Adams County School District #14 African Community Center Alsup Elementary School Aurora Mental Health Beach Court Elementary School Beacon Place Bicycles for Humanity Big Brothers/Big Sisters Boy's Hope/Girl's Hope Broomfield Human Services Catholic Charities Cheyenne River Indian Reservation Christ Body Ministries Clayton Elementary School

Colorado Aids Project Colorado Coalition for the Homeless Colorado Special Olympics Columbine Elementary School Commerce City Kids Health Fair Confluence Ministries The Crossing Denver Center for Crime Victims Denver Urban Ministries (DenUM) Derailer Bicycle Collective Fox Crossing Subsidized Apartment Complex Friends for Yo uth Ghana Gilpin Elementary School

Harrington Elementary School Hurricane Katrina Victims Hiawatha Davis Recreation Center I Have a Dream - Longmont InnerCity Health Center It Takes a Village Longmont Mental Health Mitchell Elementary School Namibia Odyssey School One Nation Walking Together (Native American) Park Hill Bike Depot PeaceJam Providence House Rocky Mountain Youth Pe diatrics Rosehill Elementary School

Rude Recreation Center Sacred Heart House Samaritan House Smith Elementary School Swansea Elementary School Teller Elementary School Turnabout Program University of Denver annual Outreach to the Homeless University Park Elementary School Ve terans Administration Victory House Volunt eers of America Warren Vi llage Whittier Elementary School

• Associates in Program• Bicycle Village• Arapahoe Cyclery• Campus Cycles• Bicycle Pedal’R• Aurora Family Cycles• The Bike Depot• Derailer Bicycle Collective• RTD-Denver.com


PR Strategy: Feature Article

• Freelancer Ron Doyle – bicycle enthusiast

• Amanda Faison- Senior Editor/Food EditorIn addition to managing everything dining related, the avid runner and cyclist writes the Great Outdoors section as well as feature and service packages.

• Sections: Culture, Space, and Vogue

• Dana Butler

PR Strategy: Press ReleaseApril 1, 2010 FOR IMMEDIATE RELEASEElektrip Improving Denver Community Denver, CO – April 1st, 2010 – The newly created company, Elektrip®, in conjunction with Denver Recycle Bicycles, announced they will be teaming up to get more bikes to disadvantaged individuals of Denver. Elektrip® will be obtaining gently used bikes of all sizes through an incentive program at their store. These bikes will then be repaired and refurbished. Once the restoration is complete, they will be given to a disadvantaged individual in the Denver community. Donations are always accepted, and there will be a waitlist for those who would like to receive a bicycle.

Elektrip® will continue to provide bikes to those in need throughout the year. In conjunction with fellow sponsors, Elektrip® will improve the Denver community by providing bicycles for the less fortunate.

To learn more about Elektrip® and the Recycle Bikes program, visit www.elektrip.com

http://www.elektrip.com/

• Event To Be Hosted On Museum Grounds• Giveaways• Information Sessions

Promotional: Special Event

• Lecture On Sustainable Energy Technology

• Lead Engineer For Elektrip Will Lecture On Energy Efficient Transportation

PR Strategy: Speakers Bureau

• Why would the Denver Museum of Nature & Science host a lecture like this?

• Audience Members Are An Important Demographic For Elektrip

• Drawing For a Free Elektrip Second Wind• The PR Will Be a Coordinated Effort• Further PR

PR Strategy: Speakers Bureau

http://www.dmns.org/?DN=90b4a3be-def1-4865-b9fe-7a3c532befff

http://www.dmns.org/?DN=90b4a3be-def1-4865-b9fe-7a3c532befff

PR Strategy: Press ReleaseApril 1, 2010 FOR IMMEDIATE RELEASEELEKTRIP ANNOUNCES LECTURE ON SUSTAINABLE ENERGY TECHNOLOGY Denver, CO – June 15, 2010 - Elektrip® in conjunction with the Denver Museum of Nature & Science announced an upcoming lecture on Sustainable Energy Technology today. The lecture will be held on July 1st in the Ricketson Auditorium at the Denver Museum of Nature & Science from 7-9:30pm. Admission is free but reservations are recommended.

“There is a great deal that can be done to reduce the energy requirements of Denver’s workforce, and improvements in transportation technology could lead the way,” said Jan Tschichold, lead engineer at Elektrip®. Jan Tschichold will lecture on the development of energy efficient transportation and the effect this will have on sustainable energy technology.

One lucky lecture attendee will go home with a brand new Second WindTM Elektrip® commuter bicycle. A 700 Watt, silent hub propulsion system with quick charge Lithium Ion Batteries, powers the Second Windtm bike. The bicycles have light carbon fiber frames (the bike weighs in at thirty-five lbs unloaded), run flat tires, and disc brakes. This makes them ideal for any local commuter wishing to reduce their energy usage.

After the lecture all attendees and museum patrons will be encouraged to try the bicycle for themselves. Elektrip® staff will be stationed in a booth outside the museum’s front entrance to talk about Elektrip®’s efforts to reduce Denver’s reliance on fossil fuels. They will also give lessons on how the bicycles operate and road safety tips.

To learn more about Elektrip® and its line of bicycles go to www.elektrip.com


• Urban Assault Ride• Giveaways• Information Sessions


http://www.urbanassaultride.com/denver

• EMTs on Elektrip Bikes For Falls In Crowded Areas

• Donate Special Second Wind™ Bikes to EMTs


http://www.yourfamilyshealth.com/ems/ccems_bike_team/

• Television, Radio, Print (All Major Media)• EMTs• Further PR

PR Strategy: Press Conference

PR Strategy: Press ReleaseJune 1, 2010 FOR IMMEDIATE RELEASEELEKTRIP ANNOUNCES DONATIONS OF ELECTRIC BICYCLES TO EMTS Denver, CO – July 15, 2010 - Elektrip® will donate five Second WindTM bikes to Denver EMS at the Urban Assault Ride. EMS workers will use these bikes during the event to rush to the aid of any riders or spectators in crowded areas that are difficult to get an ambulance.Notified of the donation by Elektrip®, EMS worker Dennis Schlep said; “Yeah, these bikes could really take a lot of the work out of responding to emergencies. We would be able to get there quickly and we wouldn’t be tired when we arrive, that way we would have more energy to provide care. These bikes can make a big difference.”

“We at Elektrip® support our EMTs whole-heartedly,” said Jeff Erickson, head of Public Relations at Elektrip®. “Denver has the finest EMTs in the nation that are there whenever we need them three hundred and sixty-five days a year. We thought it was time for Elektrip to show our support for them by giving them these bikes. After all they do for us; this is the least we could do.” The Elektrip® Second WindTM bicycle is powered by a 700 Watt, silent hub propulsion system with quick charge Lithium Ion Batteries and each bike will have two for extended range. The bikes have light carbon fiber frames (the bike weighs in at thirty-five lbs unloaded), run flat tires, and disc brakes. “These bikes will allow Denver EMTs to get through crowds to help injured people at this and other crowded events and unlike riding a traditional bike, the Elektrip® Second WindTM bike will do the pedaling for them leaving them with energy to help people,” said Erickson. “Other EMTs may even call them Cheaters™.”



• Commuter Race• Held A Week Prior to National Bike to Work

Day• Second Wind vs Bus vs Bike vs Car

Promotional: Annual Tradition

http://www.transalt.org/newsroom/releases/3244

• Giveaways• Information Sessions• Lunch at Finish Line

Promotional: Annual Tradition

• CW2 “Extreme Kellie” with Kellie MacMullen on Daybreak

• Further PR

PR Strategy: News Segment

http://www.youtube.com/watch?v=OjSUskMFlwU

PR Strategy: Press ReleaseApril 1, 2010 FOR IMMEDIATE RELEASEElektrip Announces DENVER COMMUTER RACE Denver, CO – June 1st, 2010 - Elektrip® in conjunction with National Bike to Work Day announced an upcoming commuter race. The race will be held on June 24th and will begin at 8 a.m. in Washington Park and will end at the 16th Street Mall Downtown. There will be one person on a bicycle, one person on a bus, one person in a car, and one person on the Elektrip® Second WindTM commuter bicycle. Elektrip® aims to demonstrate that the Elektrip® Second WindTM is the quickest and most convenient form of commuter transportation.

The Second WindTM Elektrip® commuter bicycle is a 700 Watt, silent hub propulsion system with quick charge Lithium Ion Batteries that power the Second WindTM bike. The bicycles have light carbon fiber frames (the bike weighs in at thirty-five lbs unloaded), run flat tires, and disc brakes. This makes them ideal for any local commuter wishing to reduce their energy usage.

After the race Elektrip® will encourage viewers to test drive the Second WindTM and FreeRiderTM commuter bicycles. Elektrip® staff will be stationed at the finish line to talk about Elektrip®’s efforts to reduce Denver’s reliance on fossil fuels. They will give lessons on how the bicycles operate while giving away complimentary souvenirs and lunch to all passersby.



Promotional: Giveaways

PR & Promotion Strategies

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Transcript of PR & Promotion Strategies