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PR-Service Agency:Agency сredentials

Kyiv, 2010

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Agency Profile

PR-Service Agency — TTL-agency that provides the whole range of services on corporate communication management

Year of foundation: 2003 Number of employees: 41 Key departments: Customer Service Department, Copywriting Department, Event Management Department, Analytical Department

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Philosophy

Mission: We build trust and protect your reputation

Business-model:We are an independent communicative

agency for motivated and sober-minded people as well as steady and fast growing companies that value their time and money

Our clients can prove that PR-Service is a loyal and professional advisor and when it is needed – a partner for those who sets goals and does his/her own best to achieve them

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Top Management YELENA DEREVYANKO Partner, Creative Director Ph.D. in Economics, associate professor.

She has been holding her position since the foundation of the company. She is in charge of company strategy and business daily management including conceptual and ideological work coordination. Vice-president of the Ukrainian PR League, Member of IPRA.

TATYANA LAGODA Partner Ph.D. in Economics, associate professor.

She has been holding her position since the foundation of the company. She is in charge of company strategy and business daily management including organization design and human resources management. In journalism and PR - since1998.

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Achievements and high-status Projects

Permanent Ukrainian TOP-3 PR Agencies list member (with minimum self-promotion )

Co-owner and Managing Partner Elena Derevyanko has become the " “Brand-person 2009” in “Agency PR” nomination according to High rank magazine Marketing Media Review, Vice-president of the Ukrainian PR League, Member of IPRA

Ukrainian Banks Association PR-partner

National IPO Committee member

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Our strengths

Common scene and creativeness

Best copywritingEconomic way of thinkingEmpathy and commitmentHigh efficiency (real-time

mode)Positive image in media/PR

society

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Services

PR-planning for legal entity and natural person (including PR-strategy development)

Development and distribution of advertizing materials

Work with mass media (including Web 2.0)

Event managment (press conferences, meetings with voters, BTL)

Marketing and social research

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PR-services: concultancy

1. Concultancy:

► Strategic PR-consultancy – PR-planning development :

► Real-time PR-consultancy :

- consultation on the effective improvement of current PR-policy of a client ;

- urgent recommendations on crisis PR-policy .

We provide PR-services to:

- clients on outsourcing within the services kit offered;

- other clients – on request with individual commercial offer (special pricing

taking into account specifics of a client and

field peculiarities

based on the audit of PR-resources and

communication policy of a client

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PR-services: outsourcing2. Outsourcing: PR-consultancy + recommendations

implementation2.1. Outsourcing PR-services (full outsourcing):► Comprehensive work with media :- information generation and management according to PR-planning,

sending out of press-releases;- concept development and/or text writing for PR-kit containing key

massages to be placed in media;- getting the key messages to target audiences;- dealing with journalists enquiries;- evaluation of PR-activity and work results (mass media monitoring,

press-clipping, content-analysis, PR-effectiveness evaluation)► Copywriting – writing texts for PR-kit (including TV or radio radio

commercial scripts) ;► Organization of PR-events for press and with press (press-

conferences, press-tours, round tables, seminars, conferences, presentations etc.)

2.2. Partial outsourcing – some services from 2.1. on client’s request

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PR-services : other

3. Special Projects:► corporate publishing;► VIP-event management (presentations, parties

etc.)► corporate event management;► information spreading via informal channels of

communication;► anti-crisis PR (including anti-forcible takeover PR).

4. Training and Development:►“Effective PR organization” corporate training;► media trainings for top officials and empowered

speakers

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Clients: Big Names and others

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Thank you!