Lisa BonoLA Account Manager

PR Newswire is the global leader in innovative communications

and marketing services, enabling organizations to

connect and engage with their target audiences worldwide.

60 YEARS AGOText as a vehicle to tell a story, targeting media

TEXTONLYTEXTONLY

MEDIA

10 YEARS AGOText plus multimedia assets as a vehicle to tell a story, targeting media & consumers

TEXT PLUSTEXT PLUS

VIDEOSVIDEOS

PHOTOSPHOTOS

MEDIA CONSUMERS

TODAYText, video, multimedia, infographics and other content are combined and distributed as a release as an integrated part of brand campaigns to amplify paid, owned and earned media elements.

INFOGRAPHICSAND MOREINFOGRAPHICSAND MORE

TEXT PLUSTEXT PLUS

MEDIA CONSUMERS

The Press Release: A Timeline

WEBSITESWEBSITESMULTIMEDIAMULTIMEDIAMOBILEMOBILE PRNEWSWIRE.COMPRNEWSWIRE.COM

Optimize your content with OptimizationMaxOptimize your content with OptimizationMax

Increase release social engagement with SocialPostTM

Increase release social engagement with SocialPostTM

Sources: [1] [2] [3] [4]Sources: [1] [2] [3] [4]

Processing/Editing PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc., and prepare it for distribution.

Distribution Distribution via satellite, internet, e-mail and RSS.

Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.

Reach Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases.

PR Newswire distribution process

UploadUpload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database.

PR Newswire Online Distribution & Syndication

Reach 1,000+ websites instantly with PR Newswire’s low-cost online distribution & syndication.

• Post to PRNewswire.com• Make news findable by search engines and

news engines• Drive traffic to your website w/live site

preview• Reach subscribers & bloggers with RSS• Find your release with a search-friendly

permalink URL• Go viral with social media toolbar

SearchReachGet your message online and in search

SearchReachGet your message online and in search

WebReachAdd an image to your message and drive even more traffic to your news

WebReachAdd an image to your message and drive even more traffic to your news

WebReachPLUSDisplay your photo and message on the Reuters Sign in Times Square

WebReachPLUSDisplay your photo and message on the Reuters Sign in Times Square

170+ countries, 40+ languagesPR Newswire has offices in 16 countries, plus partnerships with leading news agencies around the globe.

China Exposure

General Media Outlets 800+

Travel Trade Publications 100+

Websites, including major portals like SINA, SOHU, NetEase and Tencent

3,000+

Mobile: PR Newswire's Chinese iPhone app

Hundreds of thousands of subscribers via wireless internet portals, forums, blogs, micro-blogs and other new media outlets, including 150K+ followers on China's leading micro-blog ("weibo") sites - SINA and Tencent

http://www.prnasia.com/story/55691-1.shtmlhttp://www.prnasia.com/story/55691-1.shtml

Example China Multimedia News ReleaseExample China Multimedia News Release

Sample of travel clients in China:Sample of travel clients in China:

Brazil & Spanish Latin America Exposure

General Media Outlets 1,800+

Brazil Travel Journalists 230+

Media Database (Brazil)

12,900+

Media Database(Spanish Latam)

10,800+

Delivery to major news agencies including Estado, Globo, Multiagencias, Notimex, DyN and CaribPR

Example Reach into Brazil:Example Reach into Brazil:

Sample of travel clients in Brazil:Sample of travel clients in Brazil:

European Exposure

General Media Outlets 11,200+

European travel journalists 6,500+

Media contacts requesting travel news from PRN

1,300+

Mobile distribution to 12 mobile apps across Europe

Distribution to over 260 websites carrying travel-related content including VisitEatStay, Simply Luxury Travel, Breaking Travel News, dubai-travels.net, Viajar a Tope, Libero and RSS Tourisme Info

Sample of travel clients in Europe:Sample of travel clients in Europe:

Dedicated media site for journalists & bloggers

Over 82K registered

U.S. journalists &

bloggers

http://media.prnewswire.comhttp://media.prnewswire.com

Over 27Kmedia

organizations represented.

150+ mobile partnerships

• PR Newswire propriety apps– iPhone & iPad - in iTunes store– Nokia (19 apps, customized for regions/markets) - in OVI store

THIRD PARTY APPS #

Android 35

BlackBerry 8

iPad 50

iPhone 55

Windows 9

Mobilized Websites 9

KEY PUBLISHING PARTNERS

Bloomberg Pulse

Dow Jones’ Factiva Skygrid

Flipboard Thomson Reuters

News 360 Yahoo! Finance

Nokia Yellowbrick

Reach audiences through targeted newslines

GEOGRAPHIC REGIONS VERTICAL MARKETS

• Region • Country• State • City / Metro

• Automotive• Energy • Finance • Health/Biotech• Technology• And many more…

Young Adult/University

Public InterestCorporate Social

ResponsibilityEnvironmental

Reach multicultural audiences

U.S. HispanicsNorth American

ChineseAfrican American

Hispanic PR Wire:

> 5,000+ media points across all platforms Including TV, print, radio, social & wire

> 120+ guaranteed online placements including Yahoo!, Terra & HispanicBusiness.com

Hispanic Digital Network: 88 news sites including: Latin Heat (LA), Business Latino (NYC) & Diario las Americas (Miami)

MultiVu Latino: 150 video placements

North American Chinese Newsline: Distribute to 300+ chinese-language media points in the U.S. & Canada

African American Newsline: Distribute to 300+ chinese-language media points in the U.S. & Canada

Reach lifestyle editors with our Features servicesDaily Features Newsline• Lifestyle editorial pickup• Special topics such as food, travel, technology, business and health • Unlike front-page news, which gets dated quickly, Daily Features can last a long time, especially online.

2012 Feature Packages Calendar: Add any of your releases, including Daily Features articles, to one of our themed packages, which are distributed on specific dates so Editors know when to expect them.

Holidays > Valentine’s Day: Jan 30 > Springtime, Easter & Passover: Mar 22 > Mother’s Day: May 3> Father’s Day: Jun 7> Holiday, General: Oct 25> Holiday, Thanksgiving: Nov 12> Holiday, Nov 14> Holiday (Last Minute), Dec 6

Business: Jan 9, May 31 & Oct 31

Tech: Mar 21, Jun 6, Sep 10 & Dec 13

Consumer Issues & Trends: Apr 25

PRNewswire.com: Social media toolbar

Quick share buttons for easy posting to the most popular social networks: Facebook, Twitter, LinkedIn, Google & Pinterest

Word of mouth and bloggers tools – email, print, RSS & embedding options help readers easily share with friends and post to their own websites/blogs

More dropdown options – readers can share your release on additional social networking and book-marking sites, or for reference on the reader’s customized Yahoo or Google portal homepage.

Social media distribution with SocialPostTM

• SocialPost spreads your news to followers of PR Newswire’s Twitter accounts and helps expand your exposure in search engines.

• Post to PR Newswire’s @PRNAlert Twitter account (3,700+ followers), as well as up to 3 industry accounts determined by release content.

PR NEWSWIRE INDUSTRY TWITTER ACCOUNTS & # FOLLOWERS

@PRNbiz 1,900+ @PRNfinance 1,200+ @PRNpolicy 1,800+

@PRNbiztech 600+ @PRNhealth 2,200+ @PRNsports 400+

@PRNcnsmr 800+ @PRNmedia 1,800+ @PRNtech 1,200+

@PRNenergy 1,600+ @PRNmfg 800+ @PRNtravel 1,400+

@PRNenv 700+ @PRNmltcult 900+ @PRNtrnsp 700+

The industry’s MOST searched network

Aug 2012Aug 2012

PR NewswirePR Newswire Business WireBusiness Wire MarketwireMarketwire Globe NewswireGlobe Newswire

PRNewswire.comPRNewswire.com

BusinessWire.comMarketwire.comPRWeb.com

GlobeNewswire.com

The industry’s MOST searched network

Google Page Rank (October 2012)Google Page Rank (October 2012)

1 2 3 4 5 6 7 8 9 10

Google.comUSA.govCNN.com

Amazon.comIMDb.comNYTimes.com

WSJ.comNBC.comMovies.com

WSJ.comNBC.comMovies.com

Walmart.comPetfinder.orgNJ.com

Localnews8.comOverstock.comKmart.com

Increase engagement with multimedia distribution

Photo release Flex releaseMultimedia News

ReleaseARC Engagement

Platform

Photo (image such as photo, logo or infographic)

Photo + Video + Audio + PDFs

Photo + Video + Audio + PDFs + Dedicated Page

Photo + Dynamic Video + Dedicated HTML Page + Strategic Placement

Purpose: Enhance release, providing media & consumers with visual image

Purpose: For release with higher level of distribution, DIY allows quick turn around

Purpose: Critical announcements with HTML page to match corporate branding

Purpose: Ultimate customized engagement platform for campaigns requiring multiple updates, plus guaranteed distribution

The Flex Release

Branding banner

Images – photos, logos & infographics

Videos

Multimedia News Release (MNR)

Branding and click through link

Social media links

Video player

Embedded Twitter stream

Hi-res photos and additional videos

Media contactsRelated links

In-text hyperlinks

Text formatted and distributed into editorial systems

Logo

Multimedia News Release (MNR) examples

Sample MNR Report Summary

File Downloads

Page hits

Video & Audio Streams

Media Outlets Representated

Embedded Video Views – See viral effects of your video.

Online Video & Web Clips – See where your video and release was distributed. Includes potential audience numbers.

Measuring the impact of your MNRs

AccessARC lets you compile your multimedia content – videos, images, downloads, links, offers and more – in a dynamic, engaging digital package that's ready to launch... literally in days.

ReachARC distributes your content everywhere opportunity exists – and everywhere audiences interact with content. Thousands of websites. Blogs. Social networks. Video sharing sites. Email. The media. And it enables consumers to share your content virally.

ConnectARC enables you to dynamically update or add to your content once distributed – and measure activity and engagement. So you can keep programs and campaigns fresh, optimize content and drive even more engagement.

Engage your audiences like never before with the ARCTM Engagement Platform

http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/

Interactive media player & landing page

Links to Transactions- sell products, enroll subs, train, link to website etc.

Text content / press release

Customized Branding:your logo and color scheme

Share and encourage viral distribution

Interactive Media Player: Engage audiences with video, photos, graphics and animation

“Share” button allows viewers to embed the IMP into their blogs or Web sites.

“Share” button allows viewers to embed the IMP into their blogs or Web sites.

blogblog

blog

fan site

company site

news site

blog

fan site

blog

Interactive media player viral distribution

Strategic Web Placements

IN-TEXT UNIT

IN-TEXT UNIT

MOBILEMOBILE

MOBILEMOBILE

The ARCTM Platform Examples

Audio Production &DistributionAudio Production &Distribution

Video Production &DistributionVideo Production &Distribution

Satellite Media ToursSatellite Media Tours Co-op Media ToursCo-op Media Tours

Radio Media ToursRadio Media Tours WebcastingWebcasting PodcastingPodcasting DVD/Tape ProductionDVD/Tape Production

Multimedia production services

Only PR Newswire provides a complete and effective solution to meet the unique needs at every stage of your company’s evolution.Only PR Newswire provides a complete and effective solution to meet the unique needs at every stage of your company’s evolution.

PR NewswireTraditional

wire servicesTraditional IR

corporate servicesTraditional

financial printers

Wire and online distribution X X

Targeted distribution (microlists) X X X

Social media tools X X

Online engagement platforms with multimedia X X X

Virtual data rooms X X

Virtual investor events X

Webcasting X X

SEC Filings X X

XBRL X X

Financial printing & typesetting X X

Shareholder analysis & targeting

X X