Public Relations in

NONPROFITS:what’s your

story?Sara McClendon Food Drive Coordinator

Ozarks Food Harvest

3 years2 jobs

About Ozarks Food Harvestthis is where i try to convince you to host a food drive

My job at Ozarks Food Harvesthint: essentially herding cats

Public Relations in nonprofitsessential elements to tell your organization’s story

Tips for landing that first internship or jobi hope you like hard work

200 food

banksnationwid

e

every county in US

61,000agencie

s

37 million

Americans fed

annually

28 counties250

agencies1/3 of the state

http://www.youtube.com/watch?v=0jN09tYkhjA

1. Donations are made

2. Food is stored

3. Food is moved

4. Food reaches those in need

children’s

programs

food drive

s

purchased food

corporate food donors

hunger relief

partners

mobile food pantr

y

government commoditie

s

food sources

where the food goes

1 in 4

1 in 6

20,000 weekly

outreach to new drives

donor appreciatio

n

promotional support

logistics

creating marketi

ng material

s

event planning spreadin

g awarene

ss

branding

social media

event planning

media relations

similarities to other types of PR

differences from other types of PR

appreciation of

stakeholders

media relatio

ns

deadlines &

details

many hats

audienc

e

daily working

environment

work hard

learn to

write

get online

(in a good way)

know your

strengths

know your weakness

es

always ask

questions

http://workingatanonprofit.tumblr.com/post/57784833072/when-there-is-leftover-alcohol-at-a-fundraising-event

http://workingatanonprofit.tumblr.com/post/57784294167/when-a-big-donation-comes-in-and-it-s-unrestricted

http://workingatanonprofit.tumblr.com/post/57784018225/when-you-spend-45-minutes-trying-to-pull-a-report-in

http://workingatanonprofit.tumblr.com/post/57697722391/when-the-development-department-has-to-talk-to-the

http://workingatanonprofit.tumblr.com/post/57008031382/when-someone-offers-to-donate-desktop-computers-running