PR In Gear: Advocating Your Chapter and Community

▪ DePaul University ▪

Tweet Your Quiz Answers using

#SparkPR

n: a hot glowing particle of struck from a larger mass

SPARK

n: something that sets off a sudden force

n: a latent particle capable of growth or developing

Source: Merriam-Webster

APARKS

S: Start With a Purpose

SPARK

DePaul PRSSA executive and general board members go beyond campus grounds to make

change at a philanthropy event

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SPARK

Challenge and stretch your Chapter in new ways

Putting a non-traditional twist on a pre-professional organization

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SPARK

Fresh opportunities eventually become a constant, serving as inspiration to become an “engagement staple” in your Chapter

Motivate, encourage, and utilize all of the members in your chapter to participate in

philanthropy efforts

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SPARK

Keep the atmosphere unexpected to retain current members and help recruit

prospective ones

AS ARKP

P: Provide Involvement Opportunities

SPARK

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Increased involvement provides an extra benefit to your

members

Executive Board Position: Vice President of Advocacy, Philanthropy and Diversity

Philanthropy provides a great way to get members involved

Active member involvement is an essential element of any effort

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New to DePaul University PRSSA:

Committees!

Members of the events, public relations, and philanthropy committees provide vital support for a philanthropic event

Quiz Time!

Committees provide ________ for general board members in your Chapter.

(c) involvement opportunities

Tweet A, B, C, or D followed by #SparkPR

(b) different sets of interests(a) temporary positions

(d) a model

ASP RKA

A: Activate Relationships

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Utilizing Existing Relationships

Look to your local community and beyond the obvious

SPARK

Build your network and reinforce previously established connections

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Dig for local existing events

SPARK

Volunteers work together for Prevent Child Abuse America and

its Wrigley Start Early Run

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Seek opportunities to integrate

There is always room to strengthen ties

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Filter your school into the community

SPARK

Members of DePaul PRSSA get to work at Vincentian Service Day

Members tend to an outdoor space for a developing neighborhood during DePaul’s annual Vincentian Service Day in May

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Connect with other on-campus organizations

SPARK

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Stay on top of Current Events

SPARK

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Work with existing on-going charities

SPARK

Quiz Time!

Existing opportunities provide ________ for philanthropic efforts.

(a) a starting point

Tweet A, B, C, or D followed by #SparkPR

(c) volunteers(b) decorations

(d) DePaul Men’s Acapella Choir

ASPA KR

R: Relate to Your Chapter

SPARK

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Taking Your Chapter to the Next Level

You have the tools . . . so let the construction begin!

SPARK

DePaul PRSSA raised $600 for CharityWater on a budget of zero

We utilized relationships within our chapter and membership to secure participation from DMAC

Promotional materials for the concert were displayed across DePaul’s campus

Members sell PRSSA’s Pepsi Share at the concert

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Start with what your Chapter Knows:

What areas need modification and improvement?

SPARK

Build relationships within your chapter so that your members feel like more than just part of the organization. Directly relate the success of your

Chapter and the success of an individual member as being one in the same.

Members bond at a Draft FCB agency visit Expanding ties at Vincentian Service Day

ASPARK

K: Keep an Open Mind

SPARK

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Combine your connectionsand opportunities

What sparks an interest in your Chapter?

SPARK

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▪Create a Survey

SPARK

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Expand Your Event

Utilize all areas of talent withinYour Chapter

SPARK

Utilize all of the talent in your chapter, whether it be from your social media gurus, media relations

specialists, or art and design experts

Quiz Time!

Directly relate the success of your chapter and the success of _______ as being one in

the same.

(a) your philanthropic event

Tweet A, B, C, or D followed by #SparkPR

(b) a particular charity(c) individual members(d) our presentation

“Chapter News”www.PRSSA.org

Contact Danielle DuPree, National Vice President of Public Relations

danielle.a.dupree@gmail.com

Congratulations to our winners!

Please join us on stage to collect your prize.

Find our presentation online at:

www.DePaulPRSSA.com

@hanayi@kwilkes1

@kellynwieland@annapemberton

@skeepskeep

DPUPRSSA@gmail.com

Save the Date!Regional Activity: February 10-11

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