PR and Brand Communication activities

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PR and Brand Communications Initiatives By: Priyanka Singh

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Transcript of PR and Brand Communication activities

Page 1: PR and Brand Communication  activities

PR and Brand Communications InitiativesBy: Priyanka Singh

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Aksh Optifibre Ltd

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To position icontrol IPTV services brand as Leader

Leverage on the partnership and brand image of MTNL and BSNL to promote icontrol IPTV services Brand strategy to capture rural and urban audience Invited Telecom Secretary of India, and other senior officials BSNL

Chairman, to unveil the services

Exclusive One-on-One/ Telephonic interactions with publication from Mainlines/ Financials /Wires/ Vernaculars/ scheduled prior to issuing the press release

Invited leading Journalist for product demo, Organized One-on-One media interviews by company’s spokespersons, provide them with media kit and literature, Organized press conferences( Backdrop, Preparing media Invitation and Media Kit, Press notes)

Participation in Industry Trend based stories on Telecom scenario Assist in building critical relationships amongst central, state governments

and local bodies ,policy makers, regulators and trade bodies

Establish icontrol brand, connected rural and urban India with global content on icontrol IPTV services. Achieved 30,000 customer base in 6 months

icontrol IPTV- PR Strategy

Objectives

Strategy

Approach

Key Success

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IT and Telecom Secretary of India, Siddhartha Behura and BSNL Chairman, Kuldeep Goyal to unveil the services

icontrol IPTV- PR Strategy

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PRESS NOTE IN LOCAL AND NATIO

NAL PRINT MEDIA

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Strategic PR management through international marketing alliances

Issued the Press Release to local and international media“Aksh partners with Sony Pictures Television International for Hollywood content on icontrol (Aksh’s IPTV Service) “

Draft, localize and disseminate Press Release Prepare FAQs/ Briefing Document for AKSH and Sony Pictures

spokespersons Follow up with the media Initiating corporate/ trend/ feature stories

PR concern: Able to salvage the situation successfully despite the fact news was already uploaded on BSE website in September ’08 leading to disinterest of major publication to the press release

Strategic Alliance

Objectives

Strategy

Approach

Key Success

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News Papers Ads in different Publications

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Bus Back Panels

Western Railway- Mumbai

Hoarding

Handle Bar Branding inside trains

Panel Branding inside trains

Outdoor Publicity

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Develop “icontrol” marketing collaterals

Canopy for road shows and events

Danglers

icontrol PenT-shirtCap

Leaflets

Docket Folders

Invitation

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Develop “icontrol” marketing collaterals

Backdrop panelLead Generation form

Template for customer communication Product Leaflet

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Ad. layouts

Pointer uploaded for Hindustan Times newspapers, sports page:icontrol and Pigeon

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Electronic Programming Guide

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Electronic programming guide manual for icontrol IPTV users

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Delivered speech on Aksh IPTV solution offering in FTTH Council APAC “Seminar on FTTH Evolution and Practices” in APAC 10th December 2008 New Delhi

Participated in International Seminar

Distributed AKSH green color docket folders to the participants

http://ci02.keyvision.net/programs/module4.file_view?xfile=10380947

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Participated in HT Leadership Summit 2008 for Brand Building

Interacting with Mrs.Cherie Blair Mr. Tony Blair

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Visibility in the media: Status as a Summit Partner in all the Summit

promotional advertisements icontrol IPTV presence as a Summit Partner in all

the Summit promo spots on Radio (Fever 104 FM)Visibility in and around Venue: icontrol IPTV Logo presence on Hoarding erected

outside the Taj Palace Hotel icontrol IPTV Logo presence on the Summit

branded panels in & around the conference hall icontrol IPTV Logo presence on Main Conference

Backdrop inside the conference hall icontrol IPTV Logo presence on the branded

panels in the press conference hall Exhibit Space inside the networking lunch venue

with signage space Visibility on Conference Website: icontrol IPTV Logo + Corporate Profile on

Conference Website at HT.Com Click through facility to partner’s designated

corporate website

Conference Brochure: Prominent Position as Summit Partner in the

Conference Brochure A 4-Color half page advertisement in the

conference booklet A 200 word corporate profile in the conference

programPost Conference Presentation Corporate Profile in the post-conference

Leadership Summit Icontrol IPTV docket folder to be distributed to all

speakers and delegatesSpecial Invites: 16 (4 – Conference and 4 – Gala Dinner)Corporate A/V: Icontrol IPTV Corporate A/V to be played during

the conference (60 seconds)Additional Benefits: 6 X 6 area has been allocated for icontrol demo. Brochure/ leaflet in the delegate kit.

Participated in HT Leadership Summit 2008 for Brand Building

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Participated in 2008 IPTV World Forum in Singapore

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• icontrol IPTV branding on Booth for IPTV forum Singapore Exhibition space (6 x 2m)• Design and development icontrol advertisement for Centre fold full page full color advertisement for the delegate catalogue• High level logo exposure on the main page of the Website and 200 word corporate profile displayed on the event website

Participated in 2008 IPTV World Forum inSingapore

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Events and Sponsorships: icontrol & Pigeon

Participation TIMES AV REVOLUTION 2008 event together with MTNL.Date:17th to 9th October 2008Locations: BOMBAY EXHIBHITION CENTER, Goregaon (East), Mumbai.

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“Freedom to Watch’ campaign in Times House on the14th August 2008 to spread awareness about icontrol within Bennett, Coleman & Co. Ltd. Employees

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icontrol- Brand re-launch campaign

Newspaper adsHoarding

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Develop icontrol IPTV - Website

http://www.icontrol.in/IPTV/index.jsp

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Pigeon VoIP: Brand launch

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Pigeon- VoIP : Brand Launch

Press Ad : body copyProduct Leaflet

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Outdoor Media

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Pigeon VoIP- Website

http://www.pigeonvoip.com/Delhi/index.asp

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Spyker Cars N.V.

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Create brand awareness of Spyker cars in India/ International market through PR and Media relations

Highlight R&D center as hub for design Innovative for premium high end formula one racing cars

Customer profiling and liaison with print media/ journals specially targeted to HNI’s (High Networth Individuals)

Organized exclusive events for political heads/industrialist, celebrities etc Partnered with CII( Confederation Of Indian Industry) Invited local, national print and electronic media and ensure proper

coverage in Time of India, Hindustan times, ET , CII magazine, Auto etc and different news channels: Zee News, CNN, IBN etc.

Released press notes for the events and facilitated review and coverage in International auto magazines/ print media

Organized test drive in Holland for Renuka kirpalni, CNBC TV (auto journalist) to show the documentary on TV

Higher visibility and recall of Spyker Cars in India as well as global market Signed MOU with Manav Rachana Engineering College to start SPYKER

M.Tech Program Received aid from Dutch Government to established Spyker R&D center

in India Negotiated with Haryana government to established for formula one track

in Manesar

PR and Image Building in Niche Luxury segment

Objectives

Strategy

Approach

Key Success

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Planned and organized Chief Minister of Haryana,Shri Bhupinder Singh Hooda and senior government officials ,CII members and eminent journalist visit to Spyker manufacturing plant at Zeeworlde,Netherlands. Organized Spyker car test ride for Shri Bhupinder Singh Hooda to caught media attention

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Develop product brochure

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Relationship Building

Initiated to bring formula one in India which paved the way for creation of formula one track in Greater Noida, India. Spykercars N.V.nvited Formula One Group CEO Bernie Ecclestone to India

Shri,Jyotiraditya Scindia, Minister of State, India;Oedith Jaharia, MD, Spykercars N.V; Priyanka Singh, Manager, Spykercars N.V.

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I was part of the global PR team and supported PR activities for Sepang formal 1 racing in Malaysia 2007

Liaison with national and international media and ensure brand coverage in channels : BBC, CNN, IBN, CNBC18, Travel and Living, NDTV Good Times etc

Also facilitate PR activities to related fund generation with investment banks ( eg. Organizing meeting ,preparing dockets, presentations, issue press release post discussions / negotiations etc)

Establish membership with CII, SIAM, ARAI, and ACMA and participate in special events, seminars conference

Content & design for brochures, marketing collaterals, internal, investors and customer newsletter, e-mail marketing, corporate presentation CDs, corporate and Product Videos, product catalogues, product literature & publicity material, exhibition, trade shows, road shows

Word of Mouth plays in important role in effective PR

Other Activities

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Bharti,AIRTEL

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To establish touchtel, the first private fixed line telephone service brand in India

To get government endorsement at the launch stage invited key political heads of the state (CM and Governor) to launch the services and inaugurate the facility followed by a press conference

Ensure good coverage by local national and electronic media along with the photographs. Highlight key messages through media: MORE YOU TALK LESS YOU PAY, for the first time in the history of telecom.

Brand awareness and positioning. Increased visibility of Bharti’s top management. touchtel brand was warmly welcomed by the journalists, consumers, dealers, internal and external stakeholders, Managed to get about 1 lac customers post launch within the first year

Key highlights: Brand Launch

Objectives

Strategy

Approach

Key Success

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Launch Event in Year 1998

Entire event was organized and managed by my team

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Thank You