Pr 2 Intro Mmg(3)

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Introduction of Introduction of Social Media 2.0Social Media 2.0

ByByManiac Media Group Maniac Media Group

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.People doing PR and Marketing business in a very traditional way……

During our good old days……

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Outdoor advertisements are everywhere (just to circle a few)…

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All the marketing and PR messages are run through TV, radio, print media etc. Marketers told stories, audiences listened to stories. The world are so perfect and everybody were happy……

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Until one Until one day……day……

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The web 2.0 ends the happy and comfortable days of the lazy marketers……

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The inconvenient truth about Web 2.0 for traditional marketers is:No more monologue!

Everything here is a dialogue, a

conversation.

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Some facts about Web 2.0Web 2.0:

- 73%73% of active online users have read a blog;

- 45%45% have started their own blog;

- 34%34% post opinions about product and brands online;

- The average person is exposed to 3,000 ad messages per

day;

- Only 18% of TV ad campaigns generate positive ROI;

- 90% of people who can skip TV ads, do;

- Only 14% of people trust advertisements;

- 78%78% of people trust the recommendations of other customers.

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14% vs.

78%78%Oops……

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In the Web 2.0 era, if you still think

spending $$ in

traditional marketing

tools is $$ well

spent……

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You are simply barking up the wrong tree!

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In PR 1.0, clients’ messages (monologues) come from PR, directly to the

traditional media, then to the audiences;

In PR 1.5, things change a little bit, messages (dialogues) come from

PR eventually go through the bloggers to the audiences, which might increase the credibility of those messages;

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In PR 2.0,

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Oh my goodness! Is it immoral?

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No!

Remember: we never things, we just echo it.

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Any blog/discussion that spins the truth will be found out. In the world of social media, honesty is the only policy.

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Scenario StudyScenario Study

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What can you do if your competitor launch a What can you do if your competitor launch a HUGEHUGE promotion campaign? promotion campaign?

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Since you lost the turn to play the offense side, being the defense side to launch a counter attack campaign may cost you double of everything (money, manpower, effort etc.) but only can achieve maybe 70% of your goal.

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But with PR 2.0, you can ride on the competitor’s campaign, choose the best competing product to “counter attack” them through the almighty Web 2.0:

“Hey, have you see the new promotion of A mobile? It looks good and cutting edge!”

“Oh really!? I’ve also tried B mobile, almost same function with A, but $500 cheaper!”

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Put on practice (a.k.a. how does it work?)

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Who are the potential clients?Who are the potential clients?

(Well, first of all……)

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Oh, really everyone……

IT products, FMCG,B2B, B2C, Cosmetic, Beauty products or services,Healthcare, Fashions, Catering, Food and beverage, Sports equipments, Professional services, Politicians,Just to name a few……

Have you figured out someone don’t really need it?

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What we could do?

1. Build and expand your current Facebook fan group

• Why? Create a channel to disseminate your products news

• Remember – the communication has to be 2-way. You have to interact with your customers irrespective their positive or negative comments.

2. Leverage on beauty bloggers’ experience to outreach more potential customers

3. Forum seeding4. Key words monitoring

ProfileOctober 2009

http://www.beautytalk.com.hk/BeautyTalk was founded in 1st October 2008. It is a online platform providing various information on topics of style, fashion, lifestyle and beauty.

Beauty

• Beauty experts

• Beauty products

• Hair

• Nail

• Spa

• Makeup

• Skincare

Fashion

• Haute couture

• Runway show

• Trend

• Style

• Ready-to-wear

• Accessories

Headline

• Feature

• News center

• Promotion

• Special

Lifestyle

• Astrology• Dining• Fitness• Yoga• Love• Movie• Travel• Cooking• Pet

Wedding

• Wedding and planning

Website traffic

• Oct 2009 - 25,284 visits• Sep 2009- 20,968 visits• Aug 2009- 18,496 visits

• Jul 2009- 18,998 visits• Jun 2009- 19,067 visits• May 2009- 17,794 visits• Apr 2009- 19,809 visits• Mar 2009- 18,864 visits• Feb 2009- 13,880 visits• Jan 2009- 12,434 visits

Joint promotion• Sep 2009- O’see Detox Poreless Cleansing

Oil X 20, over 150 applicants in 2 days• Aug 2009- MAGGIE BEAUTY “Acne Easy

Go” Treatment ($380) X 10, over 40 applicants in 1 day

• Aug 2009- necklace box set ($200) X 100, over 100 applicants in 5 days. The promotion was ended earlier.

• May 2009- Revelon ColorSilk Hair Dyes X 90, over 190 applicants in 2 days

• Apr 2009- Mini Momi Fat Breaker ($280)/ necklace X 30, over 100 applicants in 3 days

• Feb- shu uemura smoothing fluid foundation ($280) X 15, over 50 applicants in 3 days

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© Prepared by the account servicing team

ABOUTABOUT

TALENT TALENT COMMUNICATIOCOMMUNICATIO

NSNS

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WHO ARE WE?WHO ARE WE?

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We are a group of dedicated people who know how to do PRs, and are willing to help others to get familiar with PR as a tool to widen their business network and promote themselves or their products.

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Although the company is new, our team isn’t! We have over 10 years experiences in PR industry.

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Specialized in consumers brands, IT and finance, our experiences in PR, IR and media industries which can definitely offer you solutions in addressing many PR concerns.

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Founder Alan Fung has over 10years experiences in media and

PR industry, he was:-

1. White House Internship during 90s;

2. Business news editor of regional publication Asia Times;

3. Press secretary of Legislative Council Member Hon Patrick Lau;

4. Corporate communications director of HK listed company Fortune Telecom (110);

5. Served key accounts during his time with PR agencies incl. Microsoft, Samsung, IBM, Lenovo, HKITF etc.

6. Executive Committee member of Hong Kong Association of Interactive Marketing (HKAIM).

7. Councilor of Hong Kong Information Technology Federation (HKITF).

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Co-founder Winnie Cheung has over 10 years experiences in PR industry both in-house and agency, she served:-

Consumer clients: Watson’s the Chemist, AMC International cinema complex;IT clients: Microsoft, Samsung, HTC;Skincare client: Estee Lauder, Origins;Luxury Watch & jewelry: Charriol;

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Art: Organizing the Philippe Charriol Foundation, an annual modern art competition and charity auction from 2002-2007;Tolo Harbour Hoarding Painting Competition for Students in Sha Tin and Tai Po;

Entertainment: The opening of AMC International cinema complex;The opening of TGI Friday’s; World Cyber Game 2007;

IT & Education: Young Scientist Competitions at University of Science & Technology, Hong Kong;IBM Ex.I.T.E. Camp 2008;Microsoft® Imagine Cup HK Final; Presentation and Award Ceremony;HKICT Awards 2009 – Best Lifestyle Award;

Finance:Fortune Telecom (HK.110) FY2006 Interim Report Announcement Press Conference;Fortune Telecom (HK.110) FY2006 Annual Report Announcement Press Conference;Fortune Telecom (HK.110) FY2006 AGM;

Healthcare:GE Healthcare XT-VCT medical scanner HK launch;

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Luxury:The launch of CHARRIOL ACTOR™ watch and CHARRIOL Kucha™ watch in Asia Pacific;

Mobile Communications:The Asia Launch of HTC Touch;Palm Treo 680, 750 and 750v HK Launch;Nokia Zhongshan Mid-Autumn Banquet 2006;

Politics and Public Affairs: Lai Wai Hung for Yuen Long District Council, 2003 and 2007 Election Campaigns;Patrick Lau for Legislative Council, 2004 Election Campaign;

Skincare:Launch of A Perfect World White Tea Deep Cleanser;Launch of Dr. Andrew Weil for Origins Skin Calming Face Mask;Launch of Youthtopia Age-Correcting Serum;Launch of Brighter By Nature, brightening regimen;Dr. Andrew for Origins Night Health regimen;

Sports: Olympic Day Run 2007, a local mini-marathon;Recruitment of Olympic Torch Relay Hong Kong Representatives 2008;

Technology: Lenovo Y430, Y530, Y730, Ideapad S9, S10 Launch;Lenovo S9, S10 Bloggers event;Microsoft ® RehabPower PC Donation Ceremony;Samsung Chinese New Year Media Gathering;Microsoft ® CNY Media Gathering;

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What they do:

Deploying more manpower than you need to manage your account in order to charge more; (you don’t need 4 people to partake a routine monthly meeting right?)

Charging hourly rate like a lawyer; (Guess what? They even bill you for tea time after your event......)

Too much conversations, too less work done……

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What we do:Headcounts only apply when you really need them; (you only need one person to tell you what we have done for you monthly right?)Only one price per job, no extra charge unless you request more;We present you a realistic scenario, if we say we can, we really can;We deliver results, not leaving you alone with “cannots” and excuses.

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d We got Greater China (Hong Kong, Macau, Taiwan and PRC) media connections and know how to work with them differently;

We cherish your money like ours, we:

won’t offer what you don’t really need; won’t charge what you never use;won’t put extra headcounts in your account unless you really need;We deliver quality and solution – only the best for our clients.

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Our Moto: Our Moto:

““Ready in soul and resource.”Ready in soul and resource.”

Pr 2 Intro Mmg(3)

Business

Transcript of Pr 2 Intro Mmg(3)