PPV Live Stream of the K-1 World Grand Prix 2013 Final - managed by Kevin James

An Internet Marketing Proposal

Especially Prepared for

K-1 Global Holdings, Limited On February 25, 2013

KEVIN JAMES

(310) 425-6742 Phone

Email: [email protected]

Notification of Proprietary Information or Business Confidential Information:

This proposal includes data that will not be disclosed outside of KJ Proweb, and will not

be duplicated, used, or disclosed in whole or in part, for any purpose other than client

evaluation purposes. However, KJ Proweb reserves the right to duplicate, use, or

replicate techniques, strategies or other proposal content to benefit other clients of

KJ Proweb.

Social Media

Marketing

Fan-base

Acquisition &

Growth

Global Search

Engine

Optimization

(SEO)

Online Branding

Reputation

Management

http://www.kjwebstudio.com

©2013. KJ Proweb All rights reserved. K-1 World Grand Prix Final 2013 – Online Marketing Campaign. Confidential Document 1

02/25/2013

K-1 Global Holdings, Limited

Attention: Mike Kim, Chairman

Thank you for choosing to hire KJ Proweb® to manage the Internet marketing objectives of

K-1 Global Holdings, Limited, the world’s premier professional kick boxing promotion.

Proposal Summary

Shown below is an Internet marketing proposal designed to promote the upcoming

event, the K-1 World Grand Prix Final to be held on March 15th, 2013 in Zagreb, Croatia.

K-1 WGP Ad Campaign Description

Google Adwords

Your ads appear on the front page of Google with prominent visibility

When people search on Google using keywords and key phrases relevant to your company brand, product or services, your ads appear next to or above the search results. With Google Adwords®, you're reaching a target audience that's already interested in exactly what your company sells.

You attract customers and get measurable results

When someone clicks on your ad, they land on a specific landing page within your website. Upon visiting that page,

your customer is enticed to make a purchase.

Facebook Advertising

Reach unique target audiences in your choice of geographic regions Your ad is designed and promoted only to the target audience with an interest in what your company sells. No other form of advertising is more effective.

Scheduled Campaigns with Dynamic Conversion Tracking Tools When reaching to a worldwide audience, you ad will appear at different times of the day or night based on the time of day when visitor traffic is highest. Facebook offers a wide of conversion tracking tools to help your marketing team measure results and ad effectiveness.

Objectives

Effectively reach worldwide fans of K-1 professional kick boxing, Muay Thai, and combat

sports in their native language with compelling search engine display ad content and

social media advertisement. Ad content is designed to draw audiences to the live PPV

streaming event.


Additional Goals & Objectives

1. Global Reach – The ad campaign is designed to reach worldwide fans of K-1

professional kick boxing, Muay Thai, and combat sports. The aim is to draw them

to the live PPV streaming event.

2. Sustained Penetration – Repetitive advertising is a proven effective strategy when

establishing brand awareness in a highly competitive market.

a. Internet ads will appear on the right side bar and front page of Google

every day for approximately three weeks. This is part of the Google

Adwords program.

b. Coupled with the Google Adwords® campaign, targeted Facebook ads

will also run on a daily basis.

c. Both ad/PR campaigns will run simultaneously until the day of the event,

March 15, 2013.

d. The goal of both the Google and Facebook ad/PR campaign is to

promote the K-1 WGP Final, the return of Badr Hari, and what is perhaps

the retirement fight of Mirko Cro Cop.

3. Sell - Once on the PPV website, the audience will be exposed to ad content that

sells K-1 branded merchandise (t-shirts, ball caps, water bottles, etc.)

4. Retain - Offer a free “give away” to the first1000 paid subscribers. *The specific

give away item to be provided by K-1.

5. Capture – “Cookies” will be used to track unique site visitors and market to that

audience on a future date. To better understand cookies and remarketing visit

this site - http://support.google.com/adwords/answer/2454000?hl=en

Traffic Reporting and ROI

Through conversion tracking tools and a variety of reports, K-1 management will be able to

identify which ads are producing the best Return-On-Investment (ROI).

Data available in our reports includes; Instant, real-time web analytics, daily web traffic status,

site visitor movement within web pages, and Return On Investment (ROI) calculations. Within 24

hours after launching the online ad campaigns, K-1 can access to a wide range of reports.


FACEBOOK AD CAMPAIGN DETAILS

Demographics – according to target audience numbers provided by Facebook, there are approximately 10.6 million Facebook users with a precise interest in K-1.

The ad will be visible to Facebook users in the following countries; USA, Canada, Morocco, Croatia, UK, Australia, Canada, South Africa and Egypt. *Japan and Brazil to be included. This will expand the audience reach.

Duration – the Facebook ad campaign will run for a 15 day period. The ad will appear every day to the precise K-1 target audience up to the day of the event. The ad content will draw K-1 fans to the PPV link where the WGP event will be featured.

Return On Investment (ROI) – 1% of your target audience (106,000 people) will buy the K-1 WGP

event and pay the $20.00 PPV fee. $2.12 million will be generated in a single day.


YouTube Banner Ad Space – YouTube is a Google owned company.

The official K-1 YouTube account (previously controlled by FEG), has over 59 million viewers. Two million new viewers were achieved between February 8

th and February 22

nd of 2013. Banner ad space can be

sold immediately to sponsors on a "cost-per-click" (CPC) basis.

Google Adwords & YouTube Monetized

Google Adwords Campaign – targeted ads scheduled to run for 15 days, up to the day

of the event. Cost - $X,XXX.XX

YouTube Monetized – To set up the K-1 Youtube account to receive ad content from

corporate sponsors, participation in the Google Double-Click Program is required.

$499.00 Initial Account Setup Fee.

I handled fan acquisition for FEG.


Internet Ad/PR Campaign Services Ordered:

Product Name

Description

Google Adwords Project Management

Ad Campaign Development, Implementation and Management

20 Day Term

Google Sponsored Links

Dedicated Account Manager

Geographic Targeting

Site Visitor Data Capture

Facebook Targeted PPC Management

Ad Content Development and Placement to a Target Audience of

10.6 million

YouTube Monetized

Strategic Account

Restructuring

Keyword/Keyphrase Research

Target Market Identification

Geographic Market

Coverage

Ad-Copy Generation

Initial Account Organization

Conversion Tracking and

Analytics Verification

Initial Bidding Strategy

Implemented

To set up the official K-1

Youtube account to receive

ad content from corporate

sponsors, participation in the

Google Double-Click Program

is required. $499.00 Initial

Account Set Fee.

Total Invoiced Amount: $X,XXX.XX

You will receive an email confirmation immediately after making an invoice payment. You will be provided

with username and password access to the Client Project Administrative Panel to view the status of your ad

campaign.

We gladly accept PayPal or electronic bankwire as forms of payment. If using PayPal, remit funds to

recipient: xxxxxxxxxxxxxxxxxxxxxx

Electronic Bank Wire Details

Account Holder: Kevin D. James

Name of Bank: XXXXXXXXXXXXXXXXXXXXXX

Address of Bank: XXXXXXXXXXXXXXXXXXXXX

City: XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXTelephone: XXXXXXXXXXXXXXXXXXXXXXXXX

Account number: XXXXXXXXXXXXXXXXXXXXXXXRouting number: XXXXXXXXX (paper & electronic)

XXXXXXXXXX(wires)

Thank You,

Kevin James

(310) 425-6742

PPV Live Stream of the K-1 World Grand Prix 2013 Final - managed by Kevin James

Marketing

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