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Rural Skills Division, Ministry of Rural Development, Government of India

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India - the skilling challenge

282 million

55 million

67% of India’s emergent youth bulge lives in its villages (National Census 2011)

502.1 Mn workers49% of all workers in Agriculture,

16% of the Economy.

Training and repurposing them for upward mobility out poverty

(Worker Estimate, Budget 2015/16 documents)

CORE TARGET: Youth aged between 15 & 35, from poor families, currently unemployed or marginally employed

400 millionSkilling target identified in the National Policy for Skill Development & Entrepreneurship 2015 (NPSDE)

250 Mn existing workers

Unskilled or semi-skilled workers in the current pool of 487.3 Mn

workers who need to be skilled(NPSDE 2015)

109.73 millionDemand across 24 key sectors by 2022 (NPSDE 2015 – NSDC Skills Gap Analysis)

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DDU-GKY, a Placement linked skill development program

Transform- induce the highest degree of change

rural poor youth- between 15 and 35 years of age

into an economically independent- as a family

and globally relevant- in keeping with global benchmarks to facilitate

mobility across borders

workforce- economically and socially productive

Vision led achievement:

SANDEEP KUMAR PK

Sole earning member supporting his aged parents, wife and 2 yr. old child from Thrissur, Kerala. He quit his low paying job at a restaurant to get trained in Housekeeping under Hospitality sector.

Today he is a Flight Housekeeping Attendant in Cabin Appearance Department with Qatar Airways in Doha

Earning Rs. 30,000/- monthly + TA + House allowance + Overtime

He can be contacted at +97466463198

DDU-GKY Timeline

16 March 1999 IRDP → SGSY15% of SGSY allocation set apart for Special Projects

26 June 2010SGSY → NRLM15% of NRLM allocation set apart for Special Projects5% for innovative projects

1 May 201315% allocation increased to 25%

16 June 2005Guidelines for placement-linked skilling programmes under SGSY notified

20 September 2013Guidelines for Aajeevika Skills notified*

Extensive consultative process for SOP

11 July 2014Standard Operating Procedures (SOP) notified

25 September 2014 DDU-GKY announced onAntyodaya Diwas

Transition from SGSY to

Aajeevika Skills

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Transition from Aajeevika Skills

to DDU-GKY

July 2016CNN complaint DDU-GKY

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DDU-GKY - Features• Placement linked Skill Development Program with minimum 70% placement

• Targeted at Rural Poor Youth of age group 15 to 35 years using SECC data

• Mandatory coverage of SC & ST (50%), Minority (15%) and Women (33%) of candidates trained

• Implementation through Project Implementation Agencies (PIAs) in PPP mode

• PIA selection through online appraisal process

• Training programs in NSQF courses aligned with Common Norms notified by Govt.

• Assessment & Certification independently through NCVT / Sector Skill Councils / Other NSQF courses

• 3 tier concurrent monitoring involving 13 inspections per Training center annually and regular audits

• PFMS based fund release

• Provision for forensic audit

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Coverage of DDU-GKY

May 6, 2023

27 Roshni (LWE) Districts

28 Sagar Mala Districts

Himayat (Jammu & Kashmir)

Legend

Jammu & Kashmir

Himachal Pradesh

Rajasthan

Gujarat

Maharashtra

Madhya Pradesh

Uttarakhand

UttarPradesh

KarnatakaGoa

Telangana

Andhra Pradesh

Tamil Nadu

Orissa

Chhattisgarh

JharkhandWest

Bengal

Bihar

Arunachal Pradesh

Assam

TripuraMizoram

Manipur

Sikkim

NagalandMeghalaya

Haryana

Punjab

All States except Goa

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Progress: 2012/13 to 2016-17Trained 9.38 LakhsPlaced 5.80 Lakhs

Achievement FY 2017/18 (till 31 August 2017)Trained 62,478Placed 37,428

Current StatusNo. of Projects 613No. of PIAs 346No. of Training Centres 671Sectors covered 38Job-Roles 381States covered 28

Physical Achievements of the Programme

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DDU-GKY Performance – FY 2012-17

May 6, 2023

FY 2012/13 FY 2013/14 FY 2014/15 FY 2015/16 FY 2016/17

212000

250000

210000

177986200014

217997201019

86120

270392

162586168502

137417

54196

134744

84900

Training Target Training Achievement Placement

DDU-GKY Social Inclusion

May 6, 2023 9

SC 32%

ST 16%

Minority 17%

Others Male 61%

Fe-male 39%

Social Inclusion Gender

Mobilization of candidates

• Rural youth from households covered in:• Auto inclusion parameters in SECC • MGNREGA worker household with completed 15 days of work in previous year • RSBY • Antyodaya Anna Yojana card • BPL PDS card • NRLM-SHG members

• Candidates mobilized through GP saturation • PIAs assisted in mobilization by:

• Community Resource persons• Gram Rozgar Sevaks• Job Resource persons

• PIAs undertake screening of candidates before enrolment for training

Training under DDU-GKY

• Training in NSQF aligned courses under NCVT, SSC and other recognized standards• Minimum duration of training- 576 hours • Trainers to be certified• Independent Assessment and certification• Training on domain skills and non domain skills (Soft skills, Basic spoken English and IT

awareness) • 1/3rd of training duration could be OJT• Tablet PC mandatory during training • Quality assured through Standard Operating procedure and concurrent monitoring at 3-levels,

i.e a Q-Team with PIA, SRLM and Central Technical Agency (NIRD and NABCONS)• Aadhaar based Biometric attendance for trainers and trainees• CCTV compulsory in all classrooms

Trade Spread in DDU-GKY

May 6, 2023 12

Top Ten Trades/ Job-Roles

1 Sales Person (Retail)

2 Accounting (Tally)

3 Sewing Machine Operator

4 Hospitality Assistant

5 BPO Voice

6 Food & Beverage Service –Steward

7 BPO - Non Voice

8 DTP and Print Publishing Assistant

9 Sales Associate

10 Security Guard (General) & Personal Security Guard

Sectors covered 39

Trades/ Job-Roles 329

Retail; 22%

IT-ITES; 20%

Tourism & Hospitality; 13%

Apparel; 12%

Telecom; 7%

Healthcare; 6%

Construction; 4%

Security; 3%

Automotive; 3%

Electrical; 2%Electronics; 2%

Others; 6%

Sector-wise distribution

Placements in DDU-GKY

Definition of Placement under DDU-GKY• A continuous placement for three months in a job with a regular wage is considered as placement

(same employer not necessary)Accepted proof for a regular wage employment• Salary slips from HR department of employer • Certificate from employer:

• indicating wages paid, • counter-signed by employee

• Supported with a bank statement that wages have been paid by crossed demand draft or money transfer

Verification of placements:• Desk verification at two levels- PIA Q team and SRLM • Physical verification on sample basis at three levels-PIA Q team, SRLM and CTSA

• Placement tracking by PIAs for 12 months

Implementation Architecture

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NATIONAL UNIT (NU) SRLM/ SSDM PROJECT IMPLEMENTING AGENCIES

• Policy making

• Technical Support and Facilitation

• Monitoring and Implementation support, where needed

• Invest Central Government component in projects

• Procurement of PIAs and sanction of projects

• Ensure compliance with Standards

• Monitoring and Implementation Support

• Fund release to PIAs

• Skill gap assessment

• Match Skill Gap Analysis and aspiration of rural youth

• Plan, implement skilling courses and placements as per Guidelines and SOPs

• Set-up center, Mobilize, Train and Certify through Third-party Assessor, where curricula is per NCVT / SSCs

• Ensure 70% placements and support graduates for 1 year post placement

Role of State Government

• Establish Skills team at State, District & sub-district level

• Conduct Skill Gap Assessment

• Facilitate PIA in mobilization and identifying target groups in district

• Conduct project monitoring with its Technical Support Agency (TSA) and ensure PIAs maintain quality of training

• Maintain MIS and report into Central database

• Ensure timely release of instalments to PIAs within timelines prescribed • Other activities

• Establish Migration Support Centers• Establish Career Guidance Centres• Organize Job Melas• Establish a DDU-GKY Skills alumni program• Conduct training and capacity building programme for GP functionaries

PIA procurement procedure• Eligible entities- organizations registered under:

• Indian Trust Acts or State Society Registration Act or State Co-operative Societies or Multi-State Co-operative Acts

• Companies Act, 2013• Government/semi government/autonomous government organizations at the

State and National Level• Eligible entities to register at http://ddugky.gov.in and obtain Permanent Registration

Number (PRN)• With PRN, PIAs can apply for projects 24X7 round the year in prescribed application

format supported by documentation.

• 3- stage project appraisal in a time-bound manner- 10 days for Initial Screening, 30 days for Qualitative Appraisal and decision by PAC in 30 days

• Projects shortlisted by PAC sanctioned by States from its approved Action Plan targets.

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DDU-GKY – Cost components to PIAs• DDU-GKY follows fixed-cost model- prescribed in Common Norms for Skill

Development schemes notified by MSDE• Candidate training cost (Rs.28.80 per hour to Rs.40.40 per hour ) • Uniforms to candidates (Rs.1000 –Rs.2000 per candidate)• Boarding & Lodging (Rs.175 to Rs.300 per candidate per day)• Food and To & Fro charges in Non residential training(Rs100 per day) • Post Placement Support (Rs.2000 to Rs.6000 per candidate)• One Time travel support @Rs.4,500 per candidate• Assessment and certification charges (Rs.1500 per candidate)

• Mobile Tracking support (Rs.600 per candidate annually)

May 6, 2023

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DDU-GKY – Cost components to States• Skill gap assessment @ 1% of the total project cost• IEC @ 1.5% of project cost• Alumni Support @ 1.5% of project cost• Capacity building @ 3% of project cost• Monitoring and Evaluation @ 3.5% of project cost• Job mela – Rs.50000 per job fair at GP level and Rs.100000 at Block level • Migration support center @ Rs.10 lakhs per center per year• Block support @ Rs.3.5 lakhs per block per year

May 6, 2023

• Action Plan with a defined skilling target prepared by States for a period of 3 years

• Empowered Committee for NRLM in Ministry approves Action Plans for each State

• Funds are released as Grants-in-Aid to State in installments against Utilization certificate and Audited financials

• Funding pattern- Central and State share in project funding-• 90 : 10 (North East & Uttarakhand, Himachal Pradesh)• 100% in J&K• 60 : 40 in all other states

• States release project funds to PIAs in 4 installments against specified milestone achievement on training, placements and fund utilization

Fund release in DDU-GKY

TrainingNumber of candidates joined training against target.Number of candidates completed training.Number of SC/ST, Women &Minority candidates completed training.Total number of candidates certified.Placement Total Number of candidates placed. SC/ST, Women & Minority category candidates placedNumber of candidates appointed in Jobs.Number of candidates placed for more than or equal to 3 months.Number of candidates tracked for one yearMobilization Number of candidates mobilized. Gram Panchayats (GPs) in which mobilization saturation has been achieved. Innovations adopted in implementation of Scheme. Transparency / accountability in the implementation

Criteria for evaluation

Status of participation (as on 13.9.2017)

Category Number of Districts Where program implementing

Filled Entries

Deen Dayal Upadhyaya Grameen Kaushalya Yojana

563 201

DDUGKY-Success StoriesF

“it gives me immense pleasure to support my siblings in their quest for life..” – Kalyan Singh, Banda, UP

Elder son of a poor farmer from UP, he could not continue his studies after Inter. While he started work as a laborer, he wanted to build a better life for his brothers and sisters

This motivated him to join MoRD’s Placement linked Skill Development program in hospitality

Today, he works at Sankalp Hotel, Nalgonda District, Hyderabad

He was placed as a steward first, but has now grown into the role of Cook, earning a handsome Rs. 14,000/- a month

Kalyan can be contacted at +91-9956931324

“I am proud to take on the role of primary bread-winner of the family at 19” – Junu Moni Deka, Mangaldai, Assam

Daughter of a poor fruit vendor, who sold seasonal fruits, she had to stop her studies due to financial constraintsAnd she did not have either the education or the confidence to change her life

This is when she joined MoRD’s Placement linked Skill Development program in retail sales

Today, she works in Raws Enterprises in Nagaon, AssamShe earns a monthly salary of Rs. 8,500/- and is now the proud bread-winner of her parental home

Junu can be contacted at +91-8822590856

DDUGKY-Successful PartnershipsF

“Partnering with DDU-GKY as a Champion employer, we will save about 3% on our EBIDTA”

- President, HR

“DDU-GKY trainees are more disciplined, they inform us where they are going and when they will get back to work”

- Shop Floor Supervisor“Easy to induct DDU-GKY trained youth into the system because they are aspirational, committed… 6 out of top 10 performers are from DDU-GKY”

BENGALURU DELHI / NCR HYDERABAD

- Area Manager

“There are so many hospitals… it’s the quality of service that makes the difference. With skilled manpower as my strength, I am confident of providing excellent services”

RANCHI

- Medical Superintendent

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THANK YOU