[PPT]Maslow’s Hierarchy Of Needs - Mr. Knott's Desk -...
Transcript of [PPT]Maslow’s Hierarchy Of Needs - Mr. Knott's Desk -...
Maslow’s Theory
“We each have a hierarchy of needs that ranges from "lower" to "higher." As lower needs are fulfilled there is a tendency for other, higher needs to emerge.”
Daniels, 2004
Maslow’s Theory
Maslow’s theory maintains that a person does not feel a higher need until the needs of the current level have been satisfied. Maslow's basic needs are as follows:
Personal Motivation
Consumers will not need or want consumer goods or services that fufil higher levels on the hierarchy without satisfying lower ones. Example: If living in a war torn country,
one has no desire for a social networking site
Thomas’ Theory
Explained psychological needs people experience—the primary motivation for their behaviour
He stated that humans try to fulfill four wishes:
Affection
For many this means love. Love can come from a parent, significant other, peers, colleagues, etc.
All humans like to feel appreciated.
Recognition
Recognition of our achievements – reinforces our feelings of self-esteem and self-worth.