INTRODUCTIONBollywood is a popular name for the film industry in India.

Bollywood is by far the largest film market in the world.

The goal of most movie makers to make films which are stylish, attractive, and use high quality special effects

with exotic locations.

STAGES OF FILM PRODUCTION

Green Lighting of an IdeaPre – Production / Pre Master Budget Master File Execution Post – production Release

VISHESH FILMS VIDEO

VISHESH FILMS PROFILE BHATT BROTHERS

MUKESH BHATTMAHESH BHATT

COMPANY INFORMATION The Bhatt brothers started Vishesh films in 1986.

The movies are high concept, low cost films which presents its actors with challenging roles.

They are known for their raw, intimate and hard-hitting films.

PRODUCT LINE AND PRODUCT MIXVishesh Films

Romantic Action Reality Suspense

•Dil Hai Ki Manta Nahin•Sir•Ghulam•Woh Lamhe•Saaya

•Awarapan•The Killer•Sangharsh•Sadak

•Kalyug•Gangster•Zakhm

•Zeher•Raaz

4P’s of MARKETING

Product

Place

Promotion

Price

Product Realistic and are based on social issues.

Mainly known for their aggressiveness and youth based movies.

They introduce new faces in their movies

Are known for raw, intimate and hard hitting movies

Place Vishesh Films had tied up with Studio 18 for the

distribution of the movie AWARAPAN.

They don’t distribute their movies under their own banner.

Promotion Marketing is very essential for promoting the

movie.

Vishesh films banner is well marketed sometimes because of controversy and sometimes for its originality.

Price Known for their small budget, big earner movies.

Vishesh Films recently released their most expensive movie AWARAPAN for Rs.18crore.

Bhatts films like Gangster, Woh Lamhe, Murder, Kalyug, Zeher etc, have all been medium budgets and have managed to earn money.

STPSegmentation

Targeting

Positioning

Segmentation market segmentation of Vishesh

Films

youth

adult

family

Targeting They have deliberately targeted more of youth and adult

audience.

They feel audiences are quite open minded to comprehend existing and moral issues

They want to be real and remove the mask from the society’s face..

Positioning Known for the changing face of cinema, boldness and

excitement.

Audiences feel that movies produced under Vishesh film will not be family oriented but will surely been real.

Video of Dhoka

FUTURE PLANS Movies that are coming out from the Bhatt camp in the

near future are:

Dhoka

Show Biz

Suicide Bomber.

UTV VIDEO

UTV MOTION PICTURES Established in 1995, UTV Motion Pictures, which produces and distributes films, has corporatised the Indian system of film making by producing movies.

UTV, with its strategic alliances with Hollywood studios like Fox, Walt Disney, Sony, Will Smith’s Overbrook, is

the largest movie studio from South Asia.

Product line and Product mixUTV Motion Pictures

Comedy Inspirational Periodic Terrorism

HattrickKhosla ka GhoslaChup Chup Ke

Rang de BasantiSwades

Jodha- Akbar

Fiza

4P’s OF MARKETINGProduct

Place

Promotion

Price

Product Movies are very contemporary, different, and stylish and

have a great variety.

Movies are youth inspiring which creates awareness about the current scenario.

From historic movies to inspirational UTV has all.

Place UTV Mauritius initially carried on the business of movie

distribution in jurisdictions other than North America, UK and India.

And has distributed the biggest and most eagerly awaited Bollywood heavyweights like Rang De Basanti, Swades, Parineeta, Bluffmaster, Taxi No.9211.

This network provides distribution width and depth to Hindi, English and even regional language movies in markets such as Dubai, South Africa, Australia, Fiji and Japan.

Promotion Their style to promote a movie is unique and different as

compared to other production houses.

With such style of promotional activities they have set a bench mark for upcoming production houses.

UTV planned to take the film Metro across the globe as it’s the story of people living in a metro, they could be anywhere in the world.

Price Films Budget

The Namesake $9.6 million

Life in a Metro Rs. 7 crores

Swades Rs. 21 crores

Rang de Basanti Rs. 300 million (estimated)

Segmentation

Targeting

Positioning

STP

Segmentation MARKET SEGMENTATION OF UTV

CHILDREN

YOUTH

FAMILY

OLD AGED

Targeting They basically target the youth audience.

They made many inspirational movies such as Rang De Basanti, Swades etc.

They targeted children to inform them about our country’s history and youth to brighten our country’s future.

Positioning They have acquired a very good position in their viewers

mind by providing great variety, a good script and by making the movie very stylish.

They have an urban style they are the classic examples of reality.

UTV has a powerful image.

Future plans UTV and Rakeysh Omprakash Mehra Productions

(ROMP) recently announced to join hands to produce four films with a total outlay of Rs. 280 crores.

A diversified media entity (Movies, TV, Broadcasting and New Media/Animation/Gaming) and India’s Premier Movie Division with two Will Smith Co-Productions in the pipeline.

YRF VIDEO

YASHRAJ FILMS

Yash ChopraAditya Chopra

COMPANY INFORMATION The second largest film industry of the world has

contributed many talents – each brilliant in its own creative field.

YRF started out as a film-making company in 1970.

The last 12 YRF productions have grossed in excess of 200 Million US Dollars worldwide.

PRODUCT LINE AND PRODUCT MIXYash Raj films

Romantic Comedy Family Action

•Silsila•Chandni•Kabhi- Kabhi•DDLJ•Dil To Pagal Hai•Veer-Zaara•Fanan

•Hum Tum•Bunty Aur Babli•Salaam Namaste

•Waqt•Deewar•Tara Rum Pum

•Trishul•Dhoom•Dhoom 2

4P’s OF MARKETINGProduct

Place

Promotion

Price

Product They produce various kinds of movies but they are well

known for its romantic movies shot in exotic locations.

YRF is diversifying and producing different kinds of movies.

Place In India, YRF has its own offices in 12 territories, covering

almost the entire country.

Out of the 10 highest grossing Hindi films of all times, 8 have been distributed by the Distribution Division of YRF.

Dubai is a major overseas market for Yashraj films after USA and UK.

Promotion YRF sign only those stars who has market value.

YRF are joining hands with other companies like Walt Disney, MTV & SONY.

After the year 2002, YRF is up swinging in the market.

PriceFilms Budget

JHOOM BARABAR JHOOM

Rs. 25 crores

TARA RUM PUM Rs. 25 crores

DHOOM 2 Rs. 40 crores approx.

VEER-ZAARA $ 7,000,000(estimated)

Segmentation

Targeting

Positioning

STP

Segmentation

Targeting YRF target all kind of audiences.

But they have more of youth and adult audiences as they are known for their romantic movies.

With usage of technology in action movies, more adventurous and aggressive youth are attracted.

Positioning Acquires a good position in the viewers mind because of

good star cast and good story people usually rush towards the theaters.

It does not need any introduction as it has its own value in the minds of the people.

Today YRF has won many accolades for its fine cinema as well as won many hearts across the world.

Video of chak de India

FUTURE PLANS The forthcoming movies of Yash Raj in the year 2007

are Chakde India, Laaga Chunri Me Daag and Aaja Nachle.

The vision for the future is to produce around 7-8 films a year under the Yash Raj Films’ production banner

Comparative study:PARTICULARS VISHESH

FILMSUTV MOTION PICTURES

YASHRAJ FILMS

BUDGET LOW MEDIUM HIGH

STARCAST INTRODUCE NEW FACES

FAMOUS & NEW COMERS FAMOUS

STORY REALITY & THRILLER INSPIRATIONAL & COMEDY FAMILY ORIENTED & ROMANTIC

LOCATIONS INDIA & MOSTLY IN DUBAI

INDIA INDIA, SWITZERLAND, NEW

YORK ETC.

MUSIC ROCKING & MELODIOUS

ALL KINDS MELODIOUS & ROMANTIC

VARIETY UNIQUE, BOLD & REAL

NEW CONCEPTS OLD WINE IN A NEW BOTTLE

FILMS PRODUCED IN A YEAR

NO SURITY 1 OR 2 3 OR MORE

THANK YOU!!!