Project Title

Survey of Rice brands present in market

Name Of Brands India Gate Kohinoor Radical Best Daawat Hello Aeroplane Shakti Bog Shri Lal Mahal Dunaar

Images

Places & Market Covered Sector 50 , 51 , 52 , 54 , 55 , 56 & 57 Local Kirana Stores The Ardee Mart Home Pride SRS Value Bazar Sangam Bazar MORE

Available Price Range In Rs. India Gate : 70 , 110 , 135 Hello : 70 , 106 , 130 Daawat : 80 , 100 Doonar : 80 Hello : 70

Special Offers

India Gate offering 1+1 on 70 rs. Rice Hello rice also offering 1+1 on 70 rs. Rice Daawat coming with new biryani rice

Market Leader

1. India Gate2. Daawat3. Hello4. Aeroplane5. Kohinoor

Affect of Price rice Local kirana does feeling the pinch

because sale has gone down as customer coming to these shops are generally middle or lower middle class .

But for big shops like MORE , SRS value chain no effect because customer is more concerned about quality & also customer coming there is upper middle class or above .

Threats & Suggestions

Hello slowly slowly capturing market of India Gate in price range of 70 rs.

Daawat coming with new variety if biryani rice which has no competitor in market.

India Gate either reduce prize or come up with very special offering which Hello cant challenge

Daawat biryani super 90 & rozana can give run for money to India gate

THANK YOU