CAUSE - RELATED MARKETING

Cause – related marketing refers to that stream of marketing that is concerned with marketing for a worthy cause which would benefit humankind. It lets companies do well by linking purchases of the company’s products or services with fund raising for charitable organizations , creation of an awareness or for any other worth while cause.

WORLD HEALTH ORGANSATION

ACCIDENTS

In our lives, we cannot be certain as to what may happen. One could meet with any sort of an accident at given point of time.

Accidents are events that occur unexpectedly and may cause injury or damage and can also be fatal.

Hence it is impossible to eliminate accidents but one can take precautions and follow safety measures to reduce the impact of an accident.

BRIEF EVOLUTION OF THE HELMET Helmets are a form of

protective gear worn on the head to protect the head from injuries.

The use of helmets date back

to the ancient Greek soldiers who wore thick leather or bronze helmets to protect their head from sword blows and arrows.

Now in the 21st century soldiers

still wear helmets made from Kevlar rather than metal to protect their head from bullets and fragments, not only soldiers but also sports men , work men and also it is used for protective and emergency services.

HEADSTRONG

HEADSTRONG is a company that deals with the production of safety gear and primarily - HELMETS.

HEADSTRONG promotes cause – related marketing hence primary focus of HEADSTRONG is to provide quality products, create awareness and promote safety measures.

The Indian market provides ideal platform for HEADSTRONG mainly due to the increasingly large number of two wheelers, sports men and workmen involved in hazardous jobs.

METHODS OF MARKETING

HEADSTRONG has 2 showrooms in Bangalore apart from retail outlets in Indranagar, Koramangala, R.T nagar, Marathalli and Frazer Town.

Methods adopted by HEADSTRONG in terms of marketing may vary when compared to other firms although HEADSTRONG adopts advertising as the primary tool for marketing the objective would still be focused on safety - first precautions and awareness.

HEADSTRONG also conducts campaigns like Safety First programs, AA ( Accident Avoidance ) and a HEADSTRONG special program called HEAD SECURE at high schools and colleges, work places and at malls and factories.

HEADSTRONG PRODUCTS

HEADSTRONG helmets come in a variety of colors and styles for every type of rider, and they’re known to be so light, cool and comfortable that they practically disappear when you put one on. Since a helmet is the single most effective means of preventing and reducing the severity of head injuries (anywhere from 45 - 88% of cyclists' brain injuries can be prevented by wearing a helmet) there’s no good reason not to wear a helmet.

Every HEADSTRONG helmet features a durable outer shell. Some models use a lightweight In-molded shell made of polycarbonate plastic, some use a hand-made fiberglass or carbon fiber shell. The carbon fibre shell in a HEADSTRONG helmet is a unique feature that most ordinary helmets do not posses and has been adopted from BELL the American Auto equipment and safety company.

HEADSTRONG HELMETS

AND ACCESSORIES

PRODUCT DESCRIPTION AND COST

Open Face Helmets. (Rs.600 – Rs.1200)

Range Rs.1600-Rs2200

Free Travel Kit

Range Rs.1800-Rs.3300

Free

Range Rs.4200-Rs.6600

Free

Other Utility Helmets

HEADSTRONG – Tips and Suggestions

HOW DO I CARE FOR/CLEAN MY HELMET?

Cleaning Helmets

Helmets are made of materials that can be damaged by many common cleaners. Petroleum-based solvents or cleaners are especially dangerous. For best results, clean the helmet using a soft cloth or sponge, warm water and mild dish soap. Salt build-up on straps is best removed using a sponge and water.

Lice

Do not use a spray of any type. Place the helmet into an airtight plastic bag for 48 hours. Then, discard the pads and use a soft cloth or sponge, warm water and mild soap to clean the surface. Safely discard the plastic bag and replace the pads.

Storing Helmets

Excessive heat can damage the helmet (Heat damaged helmets will appear to have uneven or bubbly surfaces). After each use allow the helmet to air dry and then store in a cool, dry place.

Painting and Stickering Helmets

We strongly advise against painting, stickering or otherwise modifying a helmet because all of these things can damage the helmet and/or reduce it’s protective capabilities.

WHEN SHOULD I REPLACE MY HELMET ?

HEADSTRONG has a general recommendation of replacing a helmet every three (3) years under normal wear and tear.

What if a helmet becomes damaged?

If the helmet is visibly damaged (cracked outer shell, crushed or cracked foam liner or any other damage) or involved in a serious crash, don’t use it. Damage to a helmet is not always visible! Some or all of the helmet’s protective capacity is used up when impacted.

What kind of warranty does HEADSTRONG offer?

Any HEADSTRONG helmet determined by HEADSTRONG to be defective in materials or workmanship within one (1) year from the date of original purchase will be repaired or replaced, at HEADSTRONG’s option, free of charge, together with proof of purchase.

RIGHT FIT

TEST - A car wheel is lowered onto two helmets with solid watermelons inside.

HEADSTRONG HELMETS

RESULT - Carbon shell breaks up into fragments.

RESULT - The helmet gets crushed and smashes the melon.

Other brand

PRINT ADS

HAIR Vs HEAD

…AND THE WINNER

THANK YOU