ppt on digital marketing
-
Upload
bawan-paswan -
Category
Documents
-
view
331 -
download
5
Transcript of ppt on digital marketing
![Page 1: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/1.jpg)
Submitted to:- Mr. S.K. Das (T&P Department)
Submitted by:- Bawan Paswan BBA 3rd year MUR1302029
Topic:- digital marketing
![Page 2: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/2.jpg)
Digital marketing
In simplistic terms, digital marketing is the promotion of products or brands via one or
more forms of electronic media.
![Page 3: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/3.jpg)
Website creation
Domain NameWeb hostingWeb designWeb contentWeb template
![Page 4: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/4.jpg)
Domain Name Unique Name Easily remember Deferent from other Create brand in future
DOMAIN NAME PROVIDER WEBSITEwww.weebly.com
www.wordpress.comwww.godaddy.comwww.instantdomainse
arch.com
![Page 5: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/5.jpg)
WEB HOSTINGDetermine the hosting is server which storage the all website information .It is very useful to storage informationHigh speedMore storage spaceRecover the all dataSome popular web hosting companies with low-cost starting packages are:GoDaddy.com1&1 Internet HostingHostGator.comHostmonster.comBlueHost.com
![Page 6: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/6.jpg)
Search engine optimization (SEO)
The process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results… As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
![Page 7: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/7.jpg)
On page optimization
![Page 8: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/8.jpg)
Mobile marketing
Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
![Page 9: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/9.jpg)
E-mail marketing
Own email collect the email verify of email Emailer Mail chim
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
![Page 10: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/10.jpg)
Maximum160 character in one massage. Highlight SMS response rate 97% SMS open within one minute Timing
Marketing through cellphones' SMS (Short Message Service) when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages are read within four minutes, making them highly convertible.
![Page 11: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/11.jpg)
QR codes allow a customer to visit a web page address by scanning a 2D image with their phone's camera, instead of manually entering a URL.
Qr code
Visiting cardMagazinesNews paper
![Page 12: ppt on digital marketing](https://reader035.fdocuments.net/reader035/viewer/2022062316/58efd94f1a28ab8a6c8b456f/html5/thumbnails/12.jpg)