PROJECT TITLE

SALES PROMATION OF EZEE SMS.COM

Presented To You By: Mr Kavalnain Singh

TOOLS OF SALES PROMOTION

Free samples.

Premium or bonus offers.

Exchange schemes.

Price -off offer.

Fairs and exhibitions.

Scratch and win offer.

Money back offer.

sweepstakes.

TOPICS COVERED IN MY STUDY

Company profile.

Objectives of sales promotion.

Product description.

Research methodology.

Data presentation and analysis.

Findings.

Suggestions.

limitation of the study.

Summary and conclusion.

OBJECTIVE OF MY STUDY: To have a basic understanding about the basic mechanism about the working of EZEESMS services.

To convey the usefullness of the services provided by EZEESMS to potential customers.

To provide basic knowledge of the same to those who don’t know about it by using effective sales promotion techniques.

To understand and analyze various factors influencing sales promotion in EZEESMS services.

To know the factors which influence the purchase decision.

To measure the sales promotion effectiveness.

SCOPE OF STUDY The scope of the study gives an idea to develop the sales promotion activities in bulk sms services industry.

RESEARCH DESIGN The research design adopted by me was descriptive in nature as I had to describe in detail the consequences of bulk SMS services.

PRIMARY DATA : Interviews and questionnaire

SECONDARY DATA: company records

SAMPLING TECHNIQUEconvenient sampling

ABOUT - PINNACLE TELE SERVICES PVT.LTD.

Pinnacle is a leading Cellular IT solutions source, emerged as a fast growing online Bulk SMS aggregator and Cellular Value Added services like 5digit Short code application services, IVR Dialers, Outbound & Inbound call solutions, Text to Speech & Speech to text Recognition for Enterprise and Operator, cellular Events and promotions etc. Pinnacle has delivered a variety range of tailor applications for its esteemed clients till now. company expertise And innovativeness are acknowledged and used by its large numbers of corporate clients in India. pinnacle have its service and marketing branch offices in Gurgaon,Chandigarh, Karnal, Pune, Mumbai, Ahmedabad, Bangalore and Redg. Office in Nagpur. Having a Network of clients and users spread over the nation.

OBJECTIVES OF SALES PROMOTION

To introduce new products

To meet the challenge of competition

To attract new customers and retain the existing ones

To maintain sales of seasonal products

Tours & Travel Industries News Medias Print Medias Advertisement

MediasEntertainment

Industries

Multiplex Theaters Insurance Co.

Product Branding / Launching

Event Promotions Contest

Market Research & Feedback

Welfare Clubs Financial Institution

Educational Institutes,

Manufacturing Industries

Trading Houses Hotel Industries Garment Industries FMCG's Logistics

TARGET SEGMENTS

PRODUCT DESCRIPTION

Above is the Home page of the product website one can login by existing username and password or put the mobile number to get the product information.

PROJECT BASIS

The Project is based on sales promotion for the product-“eZeeSMS”.The Services of this product are generally focused and aimed for user friendly online applications.

FEATURES OF EZEESMS BULK SMS SERVICES : Unique Sender ID Branding upto 8 Char. (BELKIN)

Fast and reliable

Now no need to a attached any phone

Create Address Group for different variants

Long SMS (more than 160 char)

Real time Status Report

Easy recharge of your SMS credit

Outstanding Support 24x7

Multiple Scheduler  

ANALYSIS AND INTERPRETATION

Response Respondents

Yes 25%

No 75%

DO YOU KNOW ABOUT BULK SMS?

25% of the respondents are aware of the new concept and 75% are still not aware.This bulk sms is a new emerging concept in the field of advertisement .so the company needs to increase awareness about the concept among the masses.

Response Respondents

30% 17

40% 22

50% 28

60% 33

TO WHAT EXTENT THE USE OF BULK SMS HELPS IN BOOSTING UP THE PROFITS?

From this graph we can predict that this bulk sms helps the clients in boosting up the profits.33% of the respondents say that the profits have been boosted upto 60%.28% say that the profits have been increased by 50% and so on.

Response Respondents

Yes 50%

No 20%

NOT SURE 30%

DO YOU THINK BULK SMS IS A CHEAPER SOURCE AS COMPARE TO OTHER MODES OF ADVERTISING?

Among the clients who are using bulk sms, 50% feel that this bulk sms is a cheaper source of advertisement and so on.so we can say that this bulk sms proves to be a economical mode.

Response respondents

10% 17%

20% 22%

30% 28%

40% 33%

TO WHAT EXTENT BULK SMS HELPS IN DECREASING OPERATIONS COST?

BULK SMS helps the clients in reducing operation cost to some extent.33% believe that 40% reduction in operation cost is attributable to this concept and 17% are in the favour of the fact that the product helps in reducing the cost to 10%.

Factors rank

Delivery speed 2

Easy configuration 3

Global security standards 1

Smart phonebook 5

scheduling 4

TO WHAT EXTENT DOES THESE FACTORS AFFECT THE CHOICE OF MOBILE MESSAGING OPERATOR?

The clients have given first preference to global security standards >delivery speed>easy configuration>scheduling.last but not the least comes the smart phonebook.

Response Respondents

HIGHLY SATISFIED 32%

Satisfied 60%

NEUTRAL 8%

WHAT SATISFACTION LEVEL DO THEY HAVE FROM THE USAGE OF BULK SMS AS A MEDIA VEHICLE OF ADVERTISEMENT?

From this graph we come to the conclusion that company needs to make more efforts so that customers feel more satisfied with their product. In other words, company needs to increase the level of satisfaction among the clients.

FACTORS Rank

High quality1

Value for money 2

Well built data base

3

Economical 4

Brand image 5

HOW DO THEY RATE PINNACLE ON FOLLOWING ATTRIBUTES?

Company has been ranked 1 for its high quality. The clients feel that the company provides them the best marginal utility of money.the company has the facility of well maintained data base for its clients. Pinnacle needs to do a lot of homework in improving its brand image in the market.

Response respondents

Yes 80%

No 20%

DO YOU THINK PINNACLE IS USER FRIENDLY?

We predict that company is user friendly for their clients. As regards 20% are concerned, Pinnacle is making efforts for the redressal of their grievances.

Response Respondents

YES 85%

NO 15%

DO YOU FEEL COMFORTABLE WHILE DEALING WITH PINNACLE?

85% of the clients feel comfortable in the dealings with the company.with the rest 15%, Pinnacle is making the efforts to provide more customized, user friendly service.

FINDINGSMajority of the customers said that the live demonstrations of ezeesms are more effective as compared to any other company.

Majority of the customers said that ezeesms is providing better customer information than any other company.

Majority of the customers said that advertisement through bulk sms are more effective.

Majority of the customers were satisfied with the product and the reason for that is product is demanding and is durable.

SUGGESTIONS:

Since majority of the customers are in favour of live demonstration. hence emphasis should be given on the same.

Technology should be kept upto date.

Mass promotional campaign should be started instead of direct selling

Training should be given to the salesman on how to make sales through building better relationships and handling promotion material efficiently.

LIMITATIONS OF THE STUDY

Time is not sufficient for the study.

Geographical area is not completely covered in sampling.

There can be a certain biasness in the minds of respondents. No previous experience of any market study.

SUMMARY AND CONCLUSION

Sales promotion is a most important aspect in any company, the study Was conducted in the bulk sms industry regarding sales promotion.The researcher was helpful to gain some knowledge about the organization and also about sales promotion conducted in theorganization. The company is getting the feedback from the respondents who are using this service.