Chapter 1 : Introduction

Chapter 1 : IntroductionConcept of CommercialisationConcept of Commercialisation of SportsCommercialisation as a product of various circumstancesBrief Concept of Professional Sports-Mass Media-Corporate Sponsorship and Celebrity Endorsements Commercialisation of Cricket vs. Commercialisation of Football- Brief ideaConclusionChapter 2 : The Sports IndustryIntroductionThe Sports-Media-Business Complex:

Impact of the Sports IndustrySports Industry : Structure at a glanceConclusionSportMediaBusinessSports Industry: Structure At a GlanceChapter3:The Sporting Goods IndustryIntroductionThe Growth of the Sporting Goods IndustryThe Modern Sporting Goods Industry-Product Range, Strategies and Market Share: A Brief discussion with the prime focus on industry giants Adidas and NikeConclusionThe Sporting Goods Industry:Market Share of Nike vs. Adidas

Chapter 4: Sports, Media, Sponsorship and TechnologyIntroductionRelationship between Sports and SponsorshipRelationship between Sports and Media

Media Coverage in Sports

Chapter 4: Sports, Media, Sponsorship and Technology:Relationship between Sports and TechnologyAssisting the Umpires / Referees Hawk-Eye TechnologySport SpecificComputer SoftwareChapter 4: Sports, Media, Sponsorship and Technology:Case Study- Most Sponsored SportsmenTiger Woods-NikeGeorge Foreman-Salton Inc.David Beckham-AdidasDerrick Rose-AdidasRory McIlroy-NikeChapter 5: Commercialisation of Cricket Introduction- The World Series Cricket

Commercialised Cricket in the Modern Era

World Series Cricket MarketingChapter 5: Commercialisation of Cricket:Case Study on Commercialisation of Cricket-the Indian Premier League (IPL)(2008-):IntroductionNew Business Model for Cricket

Chapter 5: Commercialisation of Cricket:Case Study on Commercialisation of Cricket-the Indian Premier League (IPL)(2008-):Teams in the IPL (2008-2010): A summary of owners and team cash outflows (Refer Table Below)

Chapter 5: Commercialisation of Cricket:Case Study on Commercialisation of Cricket-the Indian Premier League (IPL)(2008-):Former Teams and New Teams:Pune Warriors India Kochi Tuskers Kerala Sunrisers Hyderabad

Chapter 5: Commercialisation of Cricket:Case Study on Commercialisation of Cricket-the Indian Premier League (IPL)(2008-):Financial Analysis of the IPL Tournaments and IPL Teams (2008-Present):General:Revenues from SponsorshipRevenues from AdvertisingRevenues from TV BroadcastingRevenues from Ticket Sales

Chapter 5: Commercialisation of Cricket:Case Study on Commercialisation of Cricket-the Indian Premier League (IPL)(2008-):Team operating Results:

Chapter 5: Commercialisation of CricketIPL ControversiesAnalysis of the Impact of Commercialisation of CricketResults and ConclusionChapter 6: Commercialisation of FootballThe Football IndustryCommercialisation of Professional FootballCommercial Characteristics of the Modern Football FirmChapter 6: Commercialisation of Football:Business model in modern football

Chapter 6: Commercialisation of Football:Commercialization and supporter contentment:

Chapter 6: Commercialisation of Football:Case Study 1: Manchester United vs. Barcelona FC:Club OwnershipCommercialisationCommercialisation StrategyAnalysis- Revenue and GeneralClub OwnershipCommercialisationCommercialisation StrategyAnalysis-Revenue and General

Chapter 6: Commercialisation of Football:Case Study 1: Manchester United vs. Barcelona FC:Comparison of Club Revenue Data with Results and Conclusion Comparison of Financial Results -Man United vs. Barcelona (2011-12):

Chapter 6: Commercialisation of Football: Case Study 2: Indian Football:Case FactsCurrent ScenarioAnalysisResults and ConclusionsChapter 7: Conclusion and Limitations of the Study

ConclusionsLimitations of the Study