City CentreSalt LakeKolkata

By Salim ZafarMFMNift, Kolkata

Observation and finding

Store Hierarchy

Store Manager

( Mans Das )

Rizwan Javed Amit Roy Saurav Roy Priyanka Shreshtha Imran Khan

Salesman

Product Category & Price Range

Women Section Top 899-2000 Tees 799-1599 Shirt 899-1800 Cardigan 1299-5000 Denim 1799-2599 Chinos 2799 Shorts 1299 Colour Denim – Jeggings 2499-3199 Dresses 2499-2799

Mens Section

Shirts 1599-3300

T-Shirts 899-1799 Sweatshirt 1299-2899 Chinos 2599-2899 Cargos 2499 Denim 1999-6000 Innerwear 225-500 Shoes 1999-500 Caudroy 2499-2999

Observation and Finding

Before After

Merchandise are Not Kept in Proper way

Before After

Offer is Not mention on the hanger Stand

XL XS

Shortage of ‘’ Size Sticker’’

25,27 Sticker Size is Not Available in Store

Before

After

New arrival Board is not in Proper way

Inventory Room is Very Small

Problem in Redloop fit Shoes is Not Available Due to space Footfall :- in general day – 50 - 60 in weekend day - 150 - 200 Location of the store is very good

Competitor

United Color of Benetton Pepe Wrangler Lee