Ppt on apple company
-
Upload
deepali-garg -
Category
Engineering
-
view
242 -
download
17
Transcript of Ppt on apple company
APPLE
COMPA
NYMade by :-LAKSHAY GARG.Class :- VIII-C.Roll No. :- 16.
ABOUT COMPANYApril 1st,1976 - Founded
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO - Tim cook
Chairman - Arthur Levinson
SVP, Industrial Design - sir Jonathan ive
Chairman, 1976-1985/2011; CEO, 1997-2011 - Steve jobs
Contd…. Industry - Computer software, computer hardware, consumer electronics.
Revenue - US$ 108.249 Billion
Operating income - US$ 33.790 billion
Profit - US$ 25.922 billion
Share Price – 254.24$ (Newyork Stock Exchange)
1976 1977-1998 Present Logo
Logos of Apple:
Vision/ Mission•Vision: To become the world wide leader in
computer and mp3 player sales.
•Mission:“Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
ANALYSISStrengths Weakness
Style/Brand
High quality
Easy to carry
High price
Limited distribution channels
Unsafe for corporate use?
Migrate people to Apple
New social device
Ipod connectivity
Similar devices
Opportunities Threats
Highly developed market
Pressure from competitors
Not issued dividends
Competitors for Apple:• Windows OS and Media player for playing music and Video
(Microsoft).• Competition to Mac OS X (Linux).
• Alternative sources of computer hardware (Dell, Hp, Lenova).
• Small stylish Mp3 Players ( Creative and Samsung).• Online music stores similar to itunes stores (Napster).• Competition for iPhone (Google “Next”).
Marketing strategy
Marketing mix
Apple adopts Four P’s ;1. Product
2. Price
3. Place
4. Promotion
Advertising
Brand positioning
Ipod shuffle
Ipod Nano
Ipod classic Ipod Touch
STRATEGIES
Corporate strategies:-
Corporate level strategies deals with identifying the business in which a company should invest its resources and possible opportunities for expanding or contracting.
Conclusion:• Apple and Steve Jobs sometimes
become one, but there’s no clear guess about Apple’s future without Jobs.
• Apple Products are more advanced, easier to use and designed better than Windows.