FOCUS ONOBJECTIVEKODAGU DISTRICT PROFILEGEOGRAPHY & MAJOR TOWNSPOPULATION & HOUSEHOLDSMAJOR BRANDS IN KODAGUPOWER CUT SCENARIOMKT SIZE &BPL ADDRESSABILTYSWOTCONCLUSION

OBJECTIVE To understand the given market

and to know the major market leaders in emergency light of kodagu.

History of kodaguIntroduction

Kodagu (also called Coorg) is a district of Karnataka state, India .

Traditions of coorg

It is a place said to haunt you forever with its timeless beauty. It is popularly dubbed as “Southern Kashmir” and “Scotland of India”.

It is believed that Kodagu is derived from word Kodava, Kod means 'give' and avva means 'mother', i.e mother Kaveri, the river Kaveri. 

Coffee is grown extensively in the district.

kodagu is a home to several other languages, including Kannada, Tulu, andRavula. All are Dravidian languages.

The Kodava people live a rich life due to the economic freedom provided by the coffee market. 

Their marriages are held in a unique way, unlike other Indian marriages.

Their culture also includes communal gatherings where drink, dance and special meat dishes seasoned with Garcinia are central attractions.

The Kodava language or Kodava Thakk has no written tradition, and has approximately over 200,000 people of 18 groups speak Kodava in and outside the district.

The population of kodagu District is estimated to be 548561 in

accordance with the 2001 Census Report. The district is strategically sited 275 km from the Bangalore

metropolis.

Main occupation of kodagu:Agriculture, forestry, rice and ginger crops, coffee plantation (especially Coffea robusta variety), and tourism.

Coorg is the first coffee plantation region in India. Also famous for its forest honey.

The exports of Coorg are mainly rice, coffee and cardamoms; and the only important manufacture is a kind of coarse blanket.

Fruits of many descriptions, especially oranges, are produced in abundance, and are of excellent quality

Major towns in kodagu

Population in kodagu

Total householdsLocation Population

In urban PopulationIn rural

Total population

Total households

Madikeri 32496 109516 142012 35503

Somwarpet

7220 185515 205921 41184

Kushalnagar

 13,262

Gonikoppal

7252

Virajpet  15213  185415 200628 40125

Total 75443 480446 548561 116812

excelNew Microsoft Office Excel 2007 Workbook.xlsx

Why ORPAT ?

Why not BPL?Reasons

KEY FINDINGS

Positive Response on BPL Brand & good awarenessLack of Distributor.No proper service.Market size for BPL products is good.Spare parts are costiler.Availability of Max. local Brands in the Market.Local brands Low priced, High margins and Immediate

service Prefer china brands.

SwotStrength

Power compatibility. Brand. Product quality.

Weakness No proper services. No proper distributor. High price. People are not aware of the product. Single purpose product.

Opportunity Awareness and advertisement. Distribution channel. More R& D is required.

Treats

Other products with less price. China products Technology advance product. UPS

Conclusion Pricing should be given thought.After sales good service should be provided.Attractive advertisement and promotional

channel required.Improve distribution channel.Different colors may be introduced.

Thank You