Ppt global final

19
Apple Inc. Argjiro Ramosaj Dorina Grezda Vesa Batalli Nertilë Latifi Think different!
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Transcript of Ppt global final

Page 1: Ppt global final

Apple Inc.

Argjiro Ramosaj

Dorina Grezda

Vesa Batalli

Nertilë Latifi

Think different!

Page 2: Ppt global final

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1984- Apple released Macintosh

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Page 3: Ppt global final

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Mission & Vision Statement

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the

industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the

mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Page 4: Ppt global final

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Values/Guiding Principles

“Don't follow your Customers; Lead them” “Temper Engineering with Art” “Clear your mind and "Think Different“ “

Environmental Values: “Communicate environmental, health, and safety policy and programs to Apple employees and stakeholders. ““Design, manage, and operate our facilities to maximize safety, promote energy efficiency and protect the environment. “

United StatesUnited KingdomCanadaJapanAustraliaFranceSwitzerlandItalyGermanyChina

Page 5: Ppt global final

Vision &Mission SWOT

Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Strengths, Weaknesses, Opportunities, and Threats Analysis

Strengths• Brand Name• Growing sale of iPod , iTunes and iPhone• Low Debt• Wide rage of innovative products• Increase in number of retail stores• Market Share and Global expansion

Weaknesses• Legal Proceedings• Market share in personal computer• No immediate revenue reflection from iPhone sale• European Market Criticism for iTunes• High Pricing for products

Opportunities• Competitors Offer Wider Product Line• Expansion of Retail Stores for Customer

Convenience• Participate in Joint Ventures• Make Easy to Use Products for Upcoming Retirees

Threats• Competitors’ Technology and Pricing• Low Compatibility with Non-Apple Products• Less Global Coverage Compared to Competitors• Substitution

Page 6: Ppt global final

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

External Factor Evaluation Matrix

KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE

Opportunities

1. Competitors Offer Wider Product Line 0.10 3 0.30

2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15

3. Participate in Joint Ventures 0.20 4 0.80

4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09

Threats

5. Competitors’ Technology and Pricing 0.25 3 0.75

6. Low Compatibility with Non-Apple Products 0.12 3 0.36

7. Less Global Coverage Compared to Competitors 0.07 2 0.14

8. Substitution 0.12 2 0.24

Total 1   2.83

Market Analysis

Vision &Mission

SWOTCompanyOverview

Competitive Analysis

Financial

AnalysisTarget Market

Age Groups: 12-35 for Music Fans18-60 for All Products

Both Genders

Income Level: Middle/Upper Income Class

Educational Level: Mostly Secondary and Up Could be primary as well

Residents of: Mainly U.S., Japan, Europe Cities and Metropols

Lifestyle: People that enjoy Technology Visual Professionals

Page 7: Ppt global final

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

External Factor Evaluation Matrix

KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE

Opportunities

1. Competitors Offer Wider Product Line 0.10 3 0.30

2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15

3. Participate in Joint Ventures 0.20 4 0.80

4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09

Threats

5. Competitors’ Technology and Pricing 0.25 3 0.75

6. Low Compatibility with Non-Apple Products 0.12 3 0.36

7. Less Global Coverage Compared to Competitors 0.07 2 0.14

8. Substitution 0.12 2 0.24

Total 1   2.83

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

External Factor Evaluation Matrix

KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE

Opportunities

1. Competitors Offer Wider Product Line 0.10 3 0.30

2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15

3. Participate in Joint Ventures 0.20 4 0.80

4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09

Threats

5. Competitors’ Technology and Pricing 0.25 3 0.75

6. Low Compatibility with Non-Apple Products 0.12 3 0.36

7. Less Global Coverage Compared to Competitors 0.07 2 0.14

8. Substitution 0.12 2 0.24

Total 1   2.83

Market Analysis

Vision &Mission

SWOTCompanyOverview

Competitive Analysis

Financial

AnalysisMarket Growth

Apple has a steeply increasing market, especially since 2000, when Jobs returned

Example:Operating Systems

Windows

Apple

Page 8: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

External Factor Evaluation Matrix

KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE

Opportunities

1. Competitors Offer Wider Product Line 0.10 3 0.30

2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15

3. Participate in Joint Ventures 0.20 4 0.80

4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09

Threats

5. Competitors’ Technology and Pricing 0.25 3 0.75

6. Low Compatibility with Non-Apple Products 0.12 3 0.36

7. Less Global Coverage Compared to Competitors 0.07 2 0.14

8. Substitution 0.12 2 0.24

Total 1   2.83

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

External Factor Evaluation Matrix

KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE

Opportunities

1. Competitors Offer Wider Product Line 0.10 3 0.30

2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15

3. Participate in Joint Ventures 0.20 4 0.80

4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09

Threats

5. Competitors’ Technology and Pricing 0.25 3 0.75

6. Low Compatibility with Non-Apple Products 0.12 3 0.36

7. Less Global Coverage Compared to Competitors 0.07 2 0.14

8. Substitution 0.12 2 0.24

Total 1   2.83

Market Analysis

Vision &Mission

SWOTCompanyOverview

Competitive Analysis

Financial

AnalysisCustomer Satisfaction

I’m a PC I’m a Mac

Page 9: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Market Segmentation

Computer industry Smart-phone industry Online Music Industry Music Device Industry

Technological Tools Industry

Page 10: Ppt global final

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Pricing Strategy & Market Share

• Apple Inc. has great price strategy

• Reducing size of notebook

• Holidays sales

• Produces different kind of products

• Innovative

• Interesting

• Attractive

Page 11: Ppt global final

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Competitors

• Dell Inc.

• Hp

• Microsoft Corp.

• IBM

“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”

Steve Jobs

Page 12: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Financial Ratio Analysis

Basic Financial Ratios Apple Inc Dell Computer Hewlett

Packard

Return on Shareholders Equity (%) 19.92% 86.50% 16.25%

Current Ratio 2.24 1.11 1.24

Net Profit Margin (%) 10.30% 6.40% 6.80%

Total Asset Turnover 1.12 2.42 1.12

Debt to Equity Ratio (%) 7.50% 74% 20.94%

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Trend influencing the company

1. Real-Time Reviews

2. Catching-up is the new laying back

3. Eco-Easy

4.Population Growth

5. (F)luxury

6. Economic Growth

Page 13: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Financial Ratio Analysis

Basic Financial Ratios Apple Inc Dell Computer Hewlett

Packard

Return on Shareholders Equity (%) 19.92% 86.50% 16.25%

Current Ratio 2.24 1.11 1.24

Net Profit Margin (%) 10.30% 6.40% 6.80%

Total Asset Turnover 1.12 2.42 1.12

Debt to Equity Ratio (%) 7.50% 74% 20.94%

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Real –Time Reviews

Page 14: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Financial Ratio Analysis

Basic Financial Ratios Apple Inc Dell Computer Hewlett

Packard

Return on Shareholders Equity (%) 19.92% 86.50% 16.25%

Current Ratio 2.24 1.11 1.24

Net Profit Margin (%) 10.30% 6.40% 6.80%

Total Asset Turnover 1.12 2.42 1.12

Debt to Equity Ratio (%) 7.50% 74% 20.94%

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Signposts for:

Best Case Scenario: People attend forums and are part of cyberspaces such as: Twitter, FaceBook, MySpace, etc. The idea to start posting Real Time Reviews is productive. Therefore the demand for Apple products is increasing.

Worst Case Scenario: People are not interested in Apple products and are not willing to attend forums. Therefore the demand for Apple products reduces.

In-Between Case Scenario: The idea of initiating these kinds of activities results to be not very productive. New attempts are done in order to raise interest for Apple products and features.

Page 15: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Financial Ratio Analysis

Basic Financial Ratios Apple Inc Dell Computer Hewlett

Packard

Return on Shareholders Equity (%) 19.92% 86.50% 16.25%

Current Ratio 2.24 1.11 1.24

Net Profit Margin (%) 10.30% 6.40% 6.80%

Total Asset Turnover 1.12 2.42 1.12

Debt to Equity Ratio (%) 7.50% 74% 20.94%

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Catching Up is the New Laying Back

Page 16: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Financial Ratio Analysis

Basic Financial Ratios Apple Inc Dell Computer Hewlett

Packard

Return on Shareholders Equity (%) 19.92% 86.50% 16.25%

Current Ratio 2.24 1.11 1.24

Net Profit Margin (%) 10.30% 6.40% 6.80%

Total Asset Turnover 1.12 2.42 1.12

Debt to Equity Ratio (%) 7.50% 74% 20.94%

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Signposts for:

Best Case Scenario: The struggling of competition to launch new products. Significantly increase on brand loyalty and image. Also there is an increase in demand and revenue.

Worst Case Scenario: Competition launches similar, not better quality products but at lower prices. Decrease in demand, customers complaining about the high prices.

In-Between Case Scenario: Similar products are offered by the competitors at a lower price but with lower quality, as well. Brand loyalty increases in the current pace, so do demand, revenue and profits.

Page 17: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Financial Ratio Analysis

Basic Financial Ratios Apple Inc Dell Computer Hewlett

Packard

Return on Shareholders Equity (%) 19.92% 86.50% 16.25%

Current Ratio 2.24 1.11 1.24

Net Profit Margin (%) 10.30% 6.40% 6.80%

Total Asset Turnover 1.12 2.42 1.12

Debt to Equity Ratio (%) 7.50% 74% 20.94%

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Eco- Easy

Page 18: Ppt global final

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Financial Ratio Analysis

Basic Financial Ratios Apple Inc Dell Computer Hewlett

Packard

Return on Shareholders Equity (%) 19.92% 86.50% 16.25%

Current Ratio 2.24 1.11 1.24

Net Profit Margin (%) 10.30% 6.40% 6.80%

Total Asset Turnover 1.12 2.42 1.12

Debt to Equity Ratio (%) 7.50% 74% 20.94%

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Internal Factor Evaluation Matrix

Key Internal Factors Weight RatingWeighted

Score

Strengths

Brand Name 0.12 4 0.48

Growing sale of ipod , iTunes and iPhone 0.12 4 0.48

Low Debt 0.13 4 0.52

Wide rage of innovative products 0.11 3 0.33

Increase in number of retail stores 0.09 3 0.27

Market Share and Global expansion 0.09 3 0.27

Weakness

Legal Proceedings 0.05 2 0.10

Market share in personal computer 0.08 2 0.16

No immediate revenue reflection from iphone sale 0.05 2 0.10

European Market Criticism for iTunes 0.09 1 0.09

High Pricing for products 0.07 2 0.14

Total 1 2.94

Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

Vision & Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Competitive Profile Matrix

Apple Dell HP

Critical Success Factors   Weight   Rating Score   Rating Score   Rating Score

Market Share 0.12 3 0.36 4 0.48 3 0.36

Compatability 0.13 3 0.39 3 0.39 3 0.39

Innovation 0.13 4 0.52 3 0.39 3 0.39

Management 0.12 4 0.48 2 0.24 2 0.24

Price Competiveness 0.09 2 0.18 3 0.27 3 0.27

Product Quality 0.13 4 0.52 2 0.26 2 0.26

Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33

Financial Position 0.09 2 0.18 3 0.27 2 0.18

E-commerce   0.08   2 0.16   4 0.32   3 0.24

Total 1.00 3.12 2.95 2.66

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Vision Statements

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Values / Guiding Principles

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Company Key Facts

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Vision &Mission

SWOT EFECompanyOverview

CPM IFEFinancia

l Analysis

Mission & Vision Statements

MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with

the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in

innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players

and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”

VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

Vision &Mission

SWOTMarket Analysi

s

CompanyOverview

Trend Analysis

Company History

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

2010 – Introduced the largest touch-screen web-browser ever, the iPad

Competitive Analysis

Vision & Mission

SWOT Market Analysis

CompanyOverview

Competitive Analysis

Trend Analysis

Signposts for:

Best Case Scenario: The decision to install a type of software in all Apple devices which would inform and aware people for the benefits of recycling is showing good results. People are willing to recycle their Apple products.

Worst Case Scenario: No one is reacting toward the recycling program, sales will decrease. Therefore there will be no need for Green Apple Program.

In- Between Case Scenario: There is no progress or retreat. However, the customer’s response is relatively positive.

Page 19: Ppt global final

Thank you for your attention!