Mobile Apps Development

Agenda• Why Mobile Apps?• Cost• Advantages and disadvantages of app development• Getting App listed on the Apple App store; how easy or

difficult is that!?• Android or Mac?• Do Apps really help? • How long do I wait for my Apps to be built?• Making money with Apps• I have an App idea. Any takers?• Funding for my App! Is that possible?• What makes Apps work?• Can I build my own Apps?• Potential and future of Apps

Let's move beyond 'Brickbreaker' and 'Angry Birds'; Mobile Applications these days offer more than 'where the mind can wander‘…

And this why you ought to have a Mobile App…

Smart phones are omnipresent

An array of possibilities to explore

Apps stores are popular

Excellent user-experience

Offers proximity

Enhances visibility

Cost of App Development

This would depend upon:

Type of App Hiring a developer

Design complexity

Functionalities App submission

Advantages of having an App built

Revenue

Customer Engagement

New leads

Disadvantages

Limited only to mobile platform. But then you have a website in place to counter this!

Requires customers to download it. Isn’t that what you want?!?

Entering the Apple storeHere is what you need to do:

- Keep the App simple, and original

- Follow the rules– seriously!

- Make it inoffensive as possible

- Be patient

Android or Mac– which platform?

Both platforms are equally important. However, base your decision on this:

- Availability of fundsSufficient funds definitely favor investing in both. Insufficient– otherwise!

-TestingBefore allocating resources to both platforms at the same time, test one for response. Gradually move to the second one.

Do Mobile Apps Really Help? The trends below show that mobile Apps do work!

For business:- Relationship building- Loyalty building- Brand reinforcement- More accessibility and visibility- Increase exposure- Easy connect with on-the-go customers- Repeat business- Enhance social networking

For customers:- Easy access- Regular notifications- Fast and one-touch access

Here are some more advantages– for Business and customers

How long to build an App?

This would depend upon:

- Scope of the project- Complexity- Design and graphics- Documentation too affects time- Integration with third party system- Time for testing- Any changes

Making money with AppsHave an idea that strikes! You definitely make a lot of money.A few examples of most loved players:

Fruit Ninja

300 million downloadsRevenue: Roughly 3 million dollars

Instagram

Launched in 2010, generated revenue of over 1 billion dollars before it was bought by FacebookSecret to success-- simple, technically robust and highly useful

iFart

Over 110,000 hits in the first two weeksEarned over 2 million dollars!

Angry Birds

Revenue of 2.5 billion dollars since inception; continues to be a rage!

I have an App idea. Now what?

Have a great App idea?All you have to do is:

SHARE! -- With the right people to help you bring it

to life

App funding

You are eligible, if:

- Your App idea is brilliant! - Unique- Yes!- Right vision- Team expertise- Management skills- Plans in place- project, marketing and financial- Proper corporate structure- Execution plan

What makes an App work?

It differentiates

What makes an App work?

What makes an App work?

Customer Loyalty

What makes an App work?

Branding

What makes an App work?

Revenue

What makes an App work?

Attracts new customers

What makes an App work?

Better customer service

Building your own App

Tools to help you built an App:

- Buildanapp- AppMakr- MobileRoadie- Swbapps- Mobbase

Future of Apps

Download prediction

Future of Apps

Revenue prediction

Future of Apps

Something more to share

1.2 billion computing devices sold in 2012; smartphones and tablets out-shipped PCs by 2-1

67% Customers support buying through a business with a mobile app

Companies without an App drive 61% of their mobile traffic to c competitors

57% consumers won’t recommend a business with a poorly designed mobile site