VINDICTHuib Edixhoven

Are you born entrepreneurial?

My storyMy lessonsMy advice

My story: From dredging to wine

A short background..

Why wine? – Passion!

• My lifelong passion• Thought it was time for a change

• Transparency and clarity• Take out all the BS• Wipe out the dusty image

• Change the industry• Make wine SEXY

My Biz Plan & Funding

• Emptied my own pockets• Angel funds• Informal Investors• Banks said no way!

• Projection vs revenue• Revel vs Vindict • My Financial Analysis

Foto’s & Filmpje – mrt 08

Flexibility!

Results Watergraffiti:

• Two movies on youtube did result in 10.000 views

• Free publicity in all kind of Media• Website visits up• Sales up• Reïnforcement innovative image• Many new collaboration with affiliates

Things got Jumpstarted:

• We work on online courses in 3 min movies• Two of us write for Winelife• We are talking on TV appearances• “Vindicube” is alive again• We are asked for all kinds of collaborations

My lessons:

• Things go different• It takes more work• You have to make sacrifices• Be aware you are an optimist• An investor invests in a person• Interesting things cross your path - BRIX

My advice:

• Start, don’t get in the chicken or egg problem• Do what you are white-hot passionate about• Adapt, embace flexibility• Team up with infected people• Dare to make mistakes• But always keep your end-goal clear

My conclusion:

I LOVE IT! - It is the best journey ever!

And..You learn it by doing it.

Questions?

Thank you!Huib EdixhovenMBA 06huib@vindict.com+31 (0)6 483 55 406