Ppt Conflict and Negotiation
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Transcript of Ppt Conflict and Negotiation
7/23/2019 Ppt Conflict and Negotiation
http://slidepdf.com/reader/full/ppt-conflict-and-negotiation 1/12
Facu l ty Of Bus ines s Admin i s t ra t ion
Opt ion : Human Resources And Leadersh ip
Pro jec t : Apple And Samsung Conf l i c t
Presented o:!r " #aja t $ l Ho%ayem
Presented By: &eny A'ou (e idan
& o a n n e #a s s a r
7/23/2019 Ppt Conflict and Negotiation
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O)er)ie*
Overview About Apple
Overview About Samsung
Reasons Of The Conflict
Arguments About The Conflict
The Resolution Of The ConflictConclusion
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APPL$
Apple is committed to
bringing the best personal
computing experience toits customers around the
world through its
innovative hardware,
software and internet
offerings.
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Samsung
Samsung was founded in
1! in Suwon, originall"
manufacturing electronic
appliances such as T#s,
calculators, refrigerators,
air conditioners and
washers. $t%s the global
mar&et leader in more than
!' products.
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R$ASO#S OF CO#FL+C
Apple argued that it had lost significant profits in
Smartphone mar&et to its most significant competitor,
Samsung, due to copied features b" Samsung inc. (ut Samsung insisted that consumers had purchased its
phones for other reasons, such as Samsung%s bigger
screens and cheaper price and other features.
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ypes of +nfringement
Same
chargers
)ingerprints
*esign and
application
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Arguments
+iven that Samsung is one of Apple%s
biggest suppliers, the companies have
a strong incentive to move be"ond
their conflict and build on their
ongoing partnership.
et court-ordered mediation
between the COs of the two
companies in /'1/ ended in impasse.
And the disputants continue to fight
in courts worldwide.
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Arguments
The decision to mediate
between Apple and Samsung is
scheduled for 0arch or April of /'1!.
The parties attended a full-da"
negotiation session with the mediator
during the first wee& in )ebruar" but
the" did not reach an agreement at that
session.
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Resolution
The 0arch case initiall" had
to deal with more than /
products and / patents. The
court has instructed the two
parties to limit the scope of
the cases, so Apple ended with
five patent claims and 1'
infringing products againstSamsung and Samsung with 2
patent claims and 1'
infringing products against
Apple.
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he ,erdict
•After months of anticipation, the 3ur"
finall" reached a verdict of 4 51 billion for
patent infringement to be paid b" Samsung
for cop"ing the apple%s revolutionar"
designs for the computer tablet $pad and
Smartphone $phone.
•The 3ur" also found Apple guilt" of
infringing one of Samsung%s patents, and to
pa" 6S5! million of damages to Samsung
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Conclusion
The two companies are also battling
each other in similar patent cases in
different parts of the globe such as
the 7etherlands, +erman", and
Australia.
The legal teams of both companies
are now gearing up to meet with
each other at the trial set and at
other conflict resolution mean such
as mediation in /'1!.
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Than& "ou
8uestions