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CATCHMENT ANALYSIS OF BIG BAZAAR,RIVERSIDE MALL,LUCKNOW
A SUMMER TRAINING PROJECT
UNDER THE GUIDANCE OF: PROJECT SUBMITTED BY: Ms. Deepti Singh Vinod Kumar yadav Ms. Saumya Ranjan MBA (III) Semester Mr. Shikhar Srivastava FMS-BHU
OBJECTIVES
Catchment analysis of Big Bazaar, Riverside mall, lucknow. Analysis of customer profile of the catchment area. Competitors analysis. Analysis of penetration of different types of media in the
catchment area. Analysis of telecom operators service in the catchment
area. Analysis of customer satisfaction with respect of price,
product quality, variety, style and fashion , and sales and offers.
Help to make strategies plans for improving Foot falls at riverside.
RESEARCH METHODOLOGY
Research Problems: To know what are the important places in the
catchment area. To know about the potential customer, their
profiles, likings and preferences for different shopping stores.
Who are the potential competitors in the catchment area.
What are the reasons for decreasing foot falls in Big Bazaar at riverside.
RESEARCH METHODOLOGY CONTI…….. Research design: Descriptive
Sample Design: Sample Size: 500 Method of Data Collection: Primary Data collection:
Questionnaire Secondary data collection:
Websites
SWOT ANALYSIS OF BIG BAZAAR,RIVERSIDE
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
STRENGTH
High Brand equity enjoyed by Big Bazaar
State of the art infrastructure
A vast variety of stuff available under one roof
Everyday low prices, which attract customers
Maximum percent of footfalls converted in sales
Huge investment capacity
Biggest value retail chain in India
It offers a family shopping experience, where entire family can visit together.
WEAKNESSES
Falling revenue per sq. ft.
General perception: ‘Low price = Low quality’
Overcrowded during offers
Long lines at billing counters which are time consuming
Limited only to value offering low price products.
A no of branded products are still missing from Big Bazaar’s line of products.
OPPORTUNITIES
A lot of scope in Indian organized retail as it stands at approximately 4%.
Increasing mall culture in India.
More people these days prefer to visit big stores where they can find large variety
under one roof.
Opening of stores at small cities like Varanasi, and other cities .
THREATS
Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends), Hyper city
and D mart., Spencer
Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population still prefers to
visit local convenient stores for daily purchases
Changing Government policies
International players looking to foray India
Upcoming 100% Foreign direct investment in multi brand retail industry
GENERAL INFORMATION OF LUCKNOW
State Uttar Pradesh
Capital Lucknow
Area( Metro City ) 310.1 Square Km.
Population ( Metro City ) 2815601
Rank ( Population wise ) 12th among Indian cities
Official Languages Hindi , Urdu
Hindu Religion 71%
Muslim Religion 26%
Christians .76%
Jains 1.1%
Female to Male Ratio 906 per 1000 male
Literacy Rate 79.33% as per 2011 Census
POLITICAL SCENARIO OF LUCKNOWPresently Lucknow Lok Sabha Constituency comprises of five Legislative Assembly Lucknow North Lucknow West Lucknow East Lucknow Central Lucknow Cantonment
Present MP of Lucknow Lok Sabha Constituency:
Shri . Lal Ji Tondon ( BJP )
Chief Minister: ( UP ): Shri. Akhilesh Yadav ( SP )
MLA’SMd. Rehan Lucknow West.Shri. Kalraj Mishra Lko EastShri . Abhishek Mishra Lko North.Shri. Ravidas Mehrotra Lko. Central.Dr. Rita Joshi Lko. Cantonment
Mayor Of Lucknow:
Shri. Dinesh Sharma ( BJP )
KEY FEATURES OF LOCATION OF THE STORE
1. Gomti Nagar , Lucknow.
2. Located very close to LDA( Lucknow Development Authority) office.3. Located very close to Hotel Taj .
4. Well connected by road from all sides.
5. Located very close to Dr. Bhimrao Ambedkar park .
6. Located at the bank of river Gomti which flow from the heart of Lucknow , best known as Gomti Nagar.
7. It is located very close to another Mall known as FUN Republic , which is the gathering place of almost all aged peoples from across the lucknow.
8. It is also close to another park known as Dr. Ram Manohar Lohia park which is also a gathering place in the nearby area of Riverside Mall.
STORE DETAILS
STORE LOCATION : RIVERSIDE MALL , GOMTINAGAR , LUCKNOW
STORE SIZE :
LEVELS IN STORE : 3
LINE OF BUSINESSES :
1. FOOD BAZAAR ( FOOD +NON FOOD )
2 FARM FRESH
3 LIVE KITCHEN
4 FOOT WEAR
5 LUGGAGE
6 GENERAL MERCHANDISE
7 HOME FASHION
8 BIG BAZAAR FASHION
9 ELECTRONICS
10FURNITURE
STORE DETAILS CONTI………
GROUND FLOOR : Foods, RTS ( Ready to serve beverages ) ,International foods , Live Kitchen , Farm Fresh , Grocery , Chill Station , Non Food Items , like Fabric section, Skin care, Men's grooming , and Mobile Shop.
FIRST FLOOR : Big Bazaar Fashion Men's Apparels Section Ladies Apparels Section Kids SectionSecond FLOOR : Home Fashion Plastic Crockery Utensils Furniture Electronics Luggage Foot Wear
CATCHMENT AREA OF BIG BAZAAR, RIVERSIDE
CATCHMENT AREA
Catchment Area
Viram Khand, Gomti nagar
Vikash Khand, Gomti nagar
Vivek Khand, Gomti nagar
Vipul Khand, Gomti nagar
Vineet Khand, Gomti nagar
Viraj Khand, Gomti nagar
Vishwas Khand, Gomti nagar
Virat Khand, Gomti nagar
Viraj Khand, Gomti nagar
HOTELS IN THE CATCHMENT AREA
Name Of Hotels Address
A. Comfort Inn Vibhuti Khand, Lucknow
B. Taj Residency Vipin Khand, Lucknow
C. Dayal Paradise Vipul Khand, Lucknow
D. Sun Rise Inn Vikash Khand, Lucknow
E. Hotel Lineage Viraj Khand, Lucknow
F. Emerland Inn Vishal Khand, Lucknow
G. Harsh Palace Vikash Khand, Lucknow
H. Nawab Inn Vijay Khand, Lucknow
I. The Taj Residency Vipin Khand, Lucknow
HOTELS
SCHOOLS IN CATCHMENT AREA
Name of School Address
A. City Montessory School Gomti Nagar
B. Seth M R Jaipuria School Vineet Khand, GN, Lucknow
C. Euro Kids Vipul Khand ,GN, Lucknow
D. Radcliffe School Lucknow Vineet Khand, GN, Lucknow
E. St. Xavier's Convent School
Vineet Khand, GN, Lucknow
F. City International School Vipul Khand , GN, Lucknow
G. Modern Academy Vipul Khand , GN, Lucknow
H. Shem Rock Dreams Vishwas Khand, GN, Lucknow
I. Polytechnic Diploma Vaibhav Khand, GN, Lucknow
J. Kids Kingdom Viram Khand, GN, Lucknow
SCHOOLS
COLLEGES IN CATCHMENT AREA Name of College Address
A. Indian Institute Of Professional Studies
Vishwas Khand, GN, Lucknow
B. INTACT Vivek Khand, GN, Lucknow
C. Polytechnic Diploma Vaibhav Khand, GN, Lucknow
D. Hughes net Fusion Centre Vipul Khand, GN, Lucknow
E. Sharma Educational Consultants
Vishal Khand, GN, Lucknow
F. IILM BS Lucknow Indira Nagar, Lucknow
G. ICFAI National College Vinamra Khand, GN, Lucknow
H. Biotechnology College Patrakar Puram, GN, Lucknow
I. Locus Your Path To Ltd. Vipul Khand, GN, Lucknow
J. Life Lucknow Institute of Future Education
Neel Kanth, GN, Lucknow
COLLEGES
RESTAURANTS IN CATCHMENT AREA
Name of Restaurants
Address
A. Barbeque Nation Riverside mall, Vipin Khand, GN
B. Aryan Restaurant Vivek Khand, GN, Lucknow
C. Restaurant Vivek Khand, GN, Lucknow
D. Pizza Hut East end maall, GN, Lucknow
E. Country club Lucknow Vibhuti Khand, GN, Lucknow
F. Aryan Family Delight Vivek Khand, GN, Lucknow
G. SANBORN Restaurant Vivek Khand, GN, Lucknow
H. Ram asre Restaurant Vivek Khand, GN, Lucknow
I. Aadab Vipul Khand, GN, Lucknow
J. Sham savera Saai plaza, Patrakar puram, Lko
RESTAURANTS
HOSPITALS IN CATCHMENT AREA
Name of Hospitals Address
A. Sahara Hospital Viraj Khand, GN, Lucknow
B. Devine Heart Hospital Viraj Khand, GN, Lucknow
C. Metro Hospital and Trauma Centre
Vijay Khand, GN, Lucknow
D. Nova Hospital Vikash Khand,GN, Lucknow
E. Sahara Hospital Nawab pura , Vivek Khand, GN, Lko
F. Aditya Physiotherapy Vinay Khand, GN, Lucknow
G. Dr. Ram Manohar Lohia Hospital
Vibhuti Khand, GN, Lucknow
H. RG Stone Urology & Laparoscopy Centre
Vibhuti Khand, GN, Lucknow
I. Mevo Hospital Vijay Khand, GN, Lucknow
J. Metro Hospital Vijay Khand, GN, Lucknow
HOSPITALS
ANALYSIS OF CUSTOMERS PROFESSION IN CATCHMENT AREA
1234567
33%
16%12%
25%
10%
2%
1%
1. Salaried2. Self employed3. Business4. Housewife5. Student6. Retired7. Government Service
FINDINGS
• Highest Percentage of the people living in catchment area is salaried employee.
• 33% of the customers living in catchment area are salaried employee.
• 16% are self employed.• 12% are Businessmen.• 25% are students.• 10% are doing government service.
HOUSE
12
46% 54%
1.Own2. Rented
• 54% of the customer s in catchment area are living in their own houses.
• 46% of the customer s in catchment area are living in rented houses.
VEHICLES OWNED
1
2
3
4
45%
28%
19%
8%
1. Bike / Scooter
2. Car3. Both Car &
Bike4. None
• 45% of customer have two wheeler only.• 8% of customers have only cars• 28% of customers have both two wheeler
and four wheeler.• 19% of the customers do not have either
car or two wheeler
MODE OF TRANSPORT
1
2
3
4
5
652%
23% 15%
9%
1%1%
1. Rickshaw-2. Vikram3. Auto4. Bus5. Bike / Scooter6. Car
MODE OF TRANSPORT
FINDINGS1. Maximum percentage of people ( 54% ) in
the catchment area uses Bike / Scooter as a mode of transport.
2. Only 1% of the people in catchment area uses Rickshaw and only 1% of people uses Vikram as a mode of transport.
3. 9% of the people use Auto as a mode of transport.
4. 23% of the people use Car as a mode of transport.
MONTHLY HOUSEHOLD INCOME
123456
32%
14%
15%
13%
13%
14%
1. Below Rs.100002. Rs. 10000>
Rs.150003. Rs. 15000> Rs.
200004. Rs. 20000> Rs.
250005. Rs. 25000> Rs
300006. More than Rs.
30000
MONTHLY HOUSEHOLD INCOME
FINDINGS1. Income of 14% of the people in
catchment area is below 10000.2. 13% of people have monthly income of
10000>15000.3. 13% of people in catchment area have
monthly income 15000>20000.4. 14% have monthly income of
20000>25000.
5. 15% have monthly income of 25000>30000.
6. 32% have monthly income of more than 30000.
MONTHLY SPENDING ON FOOD AND GROCERY
1
2
3
4
54%
26%
15%5%
1. Less than 1000
2. 1000 > 15003. 1500 > 20004. More than
2000
MONTHLY EXPENDITURE ON FOOD AND GROCERY
1. 5% of customer in catchment area spend below 1000 per month.
2. 15% of customer spend 1000>1500 per month on food and grocery every month.
3. 26% of the customer spend 1500>2000 per month.
4. 54% of the customer spend more than 2000 per month on food and grocery.
COMPETITORS ANALYSIS
FOOD AND GROCERY
123456
43%21%
18%
9%
4%4%
1. Big Bazaar2. Vishal Mart3. Spencer's4. Local market5. Wholesale
market6. Others
FOOD AND GROCERY
FINDINGS1. 43% People purchase food and grocery
from Big Bazaar.2. 9% of people purchase food and grocery
from Vishal Mega Mart.3. 18% of people purchase food and grocery
from Spencer's.4. 21% of people purchase food and grocery
from local market. Local market is still a strong competitor in the field .5. 4% of people purchase food and grocery from wholesale Market.
COMPETITORS ANALYSIS CONTI.........
APPARELS AND CLOTHING
12345678
22%
13%
15%
10%
9%
12%
12%
8%
Big BazaarVishal Mega MartMaxShopper's StopLocal MarketGlobus Westside'sOthers
APPARELS AND CLOTHING
1. 22% people in catchment area purchase apparel from Big Bazaar.
2. 12% people purchase from Vishal mega Mart.3. 8% people purchase apparels from Max
Store.4. 13% from shopper stop.5. 15% from local market.6. 10% from Globus.7. 9% from west sides.8. 12% from other stores.
MONTHLY SPENDING ON FAMILY CLOTHING NEED
12345
24%23%
27% 6%
20% Less than Rs 500 Rs. 500> Rs. 1000Rs. 1000> Rs. 1500Rs. 1500> Rs. 2000More than Rs. 2000
MONTHLY SPENDING ON FOOD AND GROCERY
1. 6% people spend about less than 500 every month.
2. 20% people spend 500 to 1000 per month.3. 24% people spend 1000> 1500 per month.4. 23% people spend 1500> 2000 per month.5. 27% people spend more than 2000 per
month on food and grocery.
TIME PREFERENCES TO BUY CLOTHES AND APPAREL
1
2
3
4
63%14%
14%
9%Occasionally
Marriages / Parties
Religious Festivals
Sales / Offers
TIME PREFERENCES TO BUY CLOTHES / APPARELS
• 63% people in catchment area purchase clothes and apparels Occasionally.
• 14% people prefer to purchase apparels at marriages and parties.
• 14% people prefer to purchase apparels at religious festivals.
• Only 9% people prefer to purchase clothes and apparels at sales and offers.
COMPETITORS ANALYSIS
ELECTRONICS
1234567
38%
15% 12%
14%
10%
4%7%
Big BazaarSpencer's V Plus StoreJumboE ZoneWhole sale MarketNearby Store
COMPETITORS ANALYSIS
ELECTRONIC
S % CUSTOMERS
Big bazaar 14%
Spencer's 4%
V plus store 7%
Jumbo 10%
E Zone 12%
Wholesale market 15%
Nearby Stores 38%
COMPETITORS ANALYSIS
FURNITURE
12345678
42%
19%
6%
8%
16%
3%5%
3%
Big BazaarHome TownVishal Mega MartStyle Spa Spencer'sPitamber FurnitureWholesale MarketOthers
COMPETITORS ANALYSIS
FURNITURE SHOP % CUSTOMER
Big Bazaar 8%
Hometown 16%
Vishal Mart 3%
Style Spa 5%
Spencer 3%
Pitamber Furniture 6%
Wholesale market 19%
Others. 42%
COMPETITORS ANALYSIS CONTI…..
GOLD
12345
27%
51%
5%
11%6%
Big BazaarShoppers StopTanishqD damasJewelers
COMPETITORS ANALYSIS
GOLD SHOP % CUSTOMER
Big Bazaar 6%
Shopper's Stop 11%
Tanishq 27%
D damas 5%
Jewelers 51%
SINGLE MOST CRITICAL FACTOR FOR BUYING GOLD FROM A PARTICULAR OUTLET
12345
37%
19%
24%
18%2%
Credibility / TrustBrandDesignOffersProximity
SINGLE MOST CRITICAL FACTOR FOR BUYING GOLD FROM A PARTICULAR OUTLET
FACTORS % CUSTOMER
Credibility / Trust 37%
Brand 19%
Design 24%
Offers 18%
Proximity 2%
TIME PREFERENCES TO BUY GOLD
123437%
37%
32%
5%
OccasionallyMarriagesReligious FestivalsPromotional Offers
TIME PREFERENCE TO BUY GOLD
TIME % CUSTOMER
Occasionally 37%
Marriages 37%
Religious Festivals 32%
Promotional Offers 5%
AWARENESS ABOUT THE NAVARAS
12
47% 53%YesNo
YES 53%
NO 47%
SHOPPING REGULARITY
In Case of Weekly Shopping
1
2
339%
48%
14%1. Weekly2. Fortnight
ly3. Monthly
1
2
3
491%
7%1%
1. First week2. 2nd week3. 3rd week4. Last
week
SHOPPING REGULARITY
Weekly 14%
Fortnightly 39%
Monthly 48%
In Case of Weekly Shopping, in which week they shop more.
1st Week 91%
2nd Week 7%
Last Week 1%
DAYS PREFERENCES TO GO FOR SHOPPING
Mon/Tue/WedThu/FriSat/Sun
1
2
379%
18%
4%
Day % of customer
Mon/Tue/Wed 18%
Thu/Fri 4%
Sat/Sun 79%
TIME SPENDING IN SHOPPING AT A TIME
1234
48%
29% 19%
3%
Up to 30 min30 min - 1 hr.1hr. - 2 hr.More than 2 hr.
Up to 30 min.
3%
30 min. – 1 hr. 19%
1hr. – 2 hr. 48%
More than 2 hr.
29%
AWARENESS ABOUT T-24
12
70%
30%
YesNo
Yes 70%
No 30%
PREFERRED COMPANIONSHIP WHILE SHOPPING
12345
41%
16%
35%
5% 3%
FriendsSpouse FamilyParentsOthers
Friends 35%
Spouse 16%
Family 41%
Parents 5%
Others 3%
FINAL DECISION MAKER IN PURCHASING
12345 20%
26% 45%
7% 2%
Self SpouseFamilyParentsother
Self 45%
Spouse 20%
Family 26%
Parents 7%
Others 2%
SINGLE MOST CRITICAL FACTOR FOR VISITING SHOPPING MALL
123456
43%
23%
9%
13%11% 2%PriceVarietyProximityOne roofOffersOthersPrice 13%
Variety 23%
Proximity 9%
One roof 43%
Offers 11%
Others 2%
AWARENESS ABOUT BIG BAZAAR THROUGH DIFFERENT MEDIUM
123456
33%
4%
17%
32%
13%2% Word of
MouthNewspaperHoardingMobile VansVisited a StoreOthers
Word of mouth
13%
Newspaper 32%
Hoarding 17%
Mobile Vans 4%
Visited a Store 33%
Others 2%
CUSTOMER SATISFACTION
PRICE
12345
41%
6% 1% 14%
38%
ExcellentVery goodGoodModerateNon Satisfactory
Excellent 14%
Very Good 38%
Good 41%
Moderate 6%
Non Satisfactory 1%
CUSTOMER SATISFACTION CONTI…..
QUALITY OF PRODUCTS
12345
43%
17% 10%
28%
2%
ExcellentVery goodGoodModerateNon Satisfactory
Excellent 10%
Very Good 28%
Good 43%
Moderate 17%
Non Satisfactory
2%
CUSTOMER SATISFACTION CONTI…..
VARIETIES OF THE PRODUCTS
12345
25%
42%
21%
9%3%
ExcellentVery goodGoodModerateNon Satisfactory
Excellent 9%
Very Good 21%
Good 42%
Moderate 25%
Non Satisfactory 3%
CUSTOMER SATISFACTION CONTI…..
STYLES AND FASHION
12345
34%
38%
12%
9%7%
ExcellentVery goodGoodModerateNon Satisfactory
Excellent 9%
Very Good 12%
Good 38%
Moderate 34%
Non Satisfactory
7%
CUSTOMER SATISFACTION CONTI…..
SALES / OFFER
12345
38%
16%
28%
16%2%
ExcellentVery goodGoodModerateNon Satisfactory
Excellent 16%
Very Good 28%
Good 28%
Moderate 16%
Non Satisfactory 2%
NEWS PAPER ANALYSIS IN CATCHMENT AREA
123456
33%
35%17%
9% 4%1% Hindustan
times Times of IndiaDainik JagranAmar UjalaHindustanOthers
Hindustan Times
4%
Times of India 35%
Dainik Jagran 33%
Amar Ujala 17%
Hindustan 9%
Others 1%
ANALYSIS OF TELECOM SERVICE PROVIDER
12345678
18%
26%
12%
12%
8%
8%8%
3% T 24VodafoneIdeaRelianceTata DocomoAirtelBSNLAircel
ANALYSIS OF TELECOM OPERATORS IN CATCHMENT AREA
Name of operators % customer
T 24 3%
Vodafone 8%
Idea 8%
Reliance 12%
Tata Docomo 12%
Airtel 18%
BSNL 26%
Aircel 8%
FM RADIO ANALYSIS
1234
52%
25%18%
4%
91.9 Radio City98.3 Radio Mirchi93.5 Red FM 100.7 AIR
91.1 Radio City
18%
98.3 Radio Mirchi
52%
93.5 Red FM 25%
100.7 AIR 4%
ANALYSIS OF PAYING ATTENTION TO COMMERCIAL ADVERTISEMENT
If Yes,
12
93%
7%
YesNo
1
2
3
4
25%
26%26%
41%
8%
TVRadioMagazines /NewspaperAll
ANALYSIS OF PAYING ATTENTION TO COMMERCIAL ADVERTISEMENTS
If Yes, then where?
YES 93%
NO 7%
TV 41%
Radio 8%
Magazines /Newspapers
26%
All 25%
MAJOR FINDINGS
• 33% Of the customer in catchment area are salaried employee.
• 45% have Bike and 8% have Car and 28% customers have both bike and car.
• 52% customer use bike or scooter as a mode of transport.
• 32% people in the catchment area are higher middle income group, whose monthly income is more than Rs. 30000 .
• 54% spend more than Rs. 2000 per month on food and grocery.
• Only 43% customer in catchment area purchase food and grocery from Big Bazaar, and 18% people don’t purchase food and grocery from any supermarket, these customer purchase from local market only.
• Only 22% purchase clothes and apparels from ,15% still purchase clothes from local market.
• Only 14% people in catchment area purchase electronics from Big Bazaar, and 38% purchase from nearby stores.
• Only 8% purchase furniture from Big Bazaar, and 42% purchase furniture from Local Market.
MAJOR FINDINGS CONTI………
• Only 6% customers in catchment area purchase gold from Big Bazaar, and 51% customer still purchase gold from local jewelers.
• 37% prefer to buy gold at marriages time.• Only 53% people in catchment area are aware about
NAVRAS.• 48% People in the catchment area prefer to shop only
once in a month.• 79% customers in the catchment area prefer to shop at
sat/ sun.• Only 70% are aware about the T24 mobile sim card
provided exclusively at the Big Bazaar stores.• 32% people in catchment area know about Big Bazaar
from the newspaper.• About 40% people are not satisfied with styles/ fashion
at Big Bazaar.• 35% read Times of India as daily Newspaper, and 33%
people read Dainik Jagran .• 26% uses BSNL Service and 18% uses Airtel as telecom
service operators.• Only 3% uses T24 Service.• 52% people in catchment area prefer to listen 98.3
Radio mirchi , and 93% pay attention to commercial advertisements.
MAJOR FINDINGS CONTI……. COMPETITORS ANALYSIS IN CATCHMENT AREA
FOR FOOD AND GROCERY• Spencer's• Vishal Mega Mart• Local Kirana Stores• Whole sale Market
FOR ELECTRONICS• Spencer's• V Plus Store• Jumbo• E Zone• Wholesale Market• Local Market
FOR CLOTHES AND APPARELS• Vishal Mart• Shoppers Stop• Max• West Sides• Exclusive Stores• Local Markets
FOR FURNITURES• Home Town• Pitamber Furniture• Style Spa• Vishal Mart• Wholesale Market
SUGGESTION TO INCREASE FOOT FALLS
MERCHANDISE• There is need to add more brands of apparels to the
apparel section to attract the higher profile customers , who prefer to wear branded apparels.
• There is need to add more branded shoes to the footwear section to make it more attractive for the customer of high profile because the store is located in the Gomti Nagar ,and the catchment have mostly higher profile people.
• About 40% customers in the catchment area are not satisfied with the styles and fashion at the Big Bazaar, so there is need to make it parallel to the current modern styles and fashions.
• In the Food Bazaar section there is a large varieties of the same product in both food and non food section , we should give more attention to the quality rather than stalking of the unnecessary quantity.
SUGGESTION CONTI………
FACILITIES
1. Billing should be more fast and more Billing points (especially at peak times).2. Effective crowd control., Delivery of the product before deadline specially furniture.3. Space to keep purchased goods when move to the upper levels.4. Kids entertainment zone/ space to leave kids while shopping/ provide ‘kangaroo
Bags’. PROMOTIONAL ACTIVITIES
5. There is need of extensive promotional advertisements about the NAVRAS and T24
in the catchment area.2. Leaflets is the cheapest mode to communicate about the
different sales and offers in the catchment area, we can distribute it at the most gathered places in the catch -ment area like Patrakar puram crossing, Outside of different malls .3. Mobile Vans could be another cost effective tool for promotion of different sales and offers.
CUSTOMER SERVICE
1. Well and polite behavior from staffs to customers.2. Staffs should be ready to help the customers all time in a
better way.3. Customers should be cared in a better way inside the store.4. Staffs should be aware of the products very well.5. Staffs should be ready to respond to the queries from the
customers.6. Staff at CSD ( customer Service Desk) must be comfortable in English communication, and well educated.7. Skilled and soft tone staff should be
employed for Paging service.
THANK YOU