ROBBIE CANNON PPC CAMPAIGN

Eric Lee, Mike Dart, Clayton Kordsiemon, Mark Pettersson, Nik Abbott

#Cybersharks

CAMPAIGN OVERVIEW

Overall Campaign Goal: Lead Generation

Metric GoalsImpressions: 25,000Clicks: 250CTR: 1%CPC: $1.20

OPERATIONAL DETAILS

Start Date: April 14Daily Budget: $5.00 per Campaign2 Campaigns

BrandGolf Fitness

STRATEGY EVOLUTION

Branded Golf Fitness Ireland

STRATEGY EVOLUTION

Callout Extensions

STRATEGY EVOLUTION

STRATEGY EVOLUTION

Daily Budget Adjustment:$5.00/day$10.00/day

KEY RESULTS Campaigns

BrandRobbie Cannon (Ad Group) Overall CTR Search 4.81%

and Display 0%[Canon Performance] 50% CTR, [Robbie Cannon]

28% CTR, “golfing exercises” 11.76%Golf Fitness

Golf Fitness (Ad Group) Overall CTR Search 1.06% and Display 0%[golf fitness] 33.33% CTR

Ireland (Ad Group) Overall CTR for Search 0.53% and Display 0.04%“Ireland Golf” 0.53%

CONCLUSION Campaign Totals:

Brand Impr: 2,400

CTR: 1.25%

Avg CPC: $1.14

Golf Fitness

Impr: 12,229

CTR: 0.34%

Avg CPC: $0.80Improve website security

Setup Google Analytics and scrub AdwordsOptimize website to obtain more conversionsPour more money into the brand focused ads

FUTURE RECOMMENDATIONS

Optimize Web page

http://goldenworks.eu/demos/sl_wordpress/

http://www.cannonperformance.ie/

FUTURE RECOMMENDATIONS

#Cybersharks

ROBBIE CANNON PPC CAMPAINGTHE END