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    Tie ups with restaurants (Non-fast food) Eg. Subway Educational institutions healthier option promotion More vending machines at daily points of waiting such as train stations etc

    2) Find completely different applications Not in line with brand associations of consumers and against the requirement to bring back

    the brand equity of Snapple

    Step 2 : Promotion

    Sponsorship Music/dance festivals Youth Convention

    Product placements

    Quirky youth oriented TV shows, movies and radio programs Tie ups with popular movies/tv shows for customized bottle caps etc (collectibles)

    Contests Capture your Snapple moment

    TV ads Storyboards conveying the Snapple lifestyle, using imagery that consumers associate

    with Snapple (fresh grass, beach etc)


€¦ · Dr Pepper Snapple Group 5301 Dr Plano Texas, 75024 Dear Mr. Young: We write to ask Dr. Pepper Snapple Group to voluntarily commit to taking specific steps in marketing and

€¦ · Dr Pepper Snapple Group 5301 Dr Plano Texas, 75024 Dear Mr. Young: We write to ask Dr. Pepper Snapple Group to voluntarily commit to taking specific steps in marketing and

23-Jul-2015 Dr. Pepper Snapple Group, Inc.filecache.drivetheweb.com/mr5ir_drpeppersnapplegroup_ir/654/... · Dr. Pepper Snapple Group, Inc. (DPS) Q2 2015 Earnings Call . Dr. Pepper

23-Jul-2015 Dr. Pepper Snapple Group, Inc.filecache.drivetheweb.com/mr5ir_drpeppersnapplegroup_ir/654/... · Dr. Pepper Snapple Group, Inc. (DPS) Q2 2015 Earnings Call . Dr. Pepper

Case study: Dr. Pepper Snapple Group Inc. Energy · PDF file2006 and an estimated $60.9 million ... 1 ratio of carbohydrate to ... Case study: Dr. Pepper Snapple Group Inc. Energy

Case study: Dr. Pepper Snapple Group Inc. Energy · PDF file2006 and an estimated $60.9 million ... 1 ratio of carbohydrate to ... Case study: Dr. Pepper Snapple Group Inc. Energy

Experience DR. PEPPER SNAPPLE GROUP

Experience DR. PEPPER SNAPPLE GROUP

Group presentation mkt dr pepper and snapple

Group presentation mkt dr pepper and snapple

Ppbm presentation msm es

Ppbm presentation msm es

Dr Pepper Snapple Group- Fighting to Prosper in a Highly Competit

Dr Pepper Snapple Group- Fighting to Prosper in a Highly Competit

DR PEPPER SNAPPLE GROUP ANNUAL REPORT · PDF fileOur brands are the fundamental ingredient of our success. 2 DR PEPPER SNAPPLE GROUP 2010 ANNUAL REPORT Growing Our

DR PEPPER SNAPPLE GROUP ANNUAL REPORT · PDF fileOur brands are the fundamental ingredient of our success. 2 DR PEPPER SNAPPLE GROUP 2010 ANNUAL REPORT Growing Our

DR PEPPER SNAPPLE GROUP 2009 ANNUAL REPORT...TO OUR STOCKHOLDERS: At Dr Pepper Snapple Group, we are executing on the priorities we established more than two years ago to grow our

DR PEPPER SNAPPLE GROUP 2009 ANNUAL REPORT...TO OUR STOCKHOLDERS: At Dr Pepper Snapple Group, we are executing on the priorities we established more than two years ago to grow our

CUSTOMER INNOVATION STUDY Dr Pepper Snapple Group · PDF filecompany’s 14 leading brands are No. 1 or ... Customer Innovation Study: Dr Pepper Snapple Group 9. Infor Optiva To be

CUSTOMER INNOVATION STUDY Dr Pepper Snapple Group · PDF filecompany’s 14 leading brands are No. 1 or ... Customer Innovation Study: Dr Pepper Snapple Group 9. Infor Optiva To be

dr pepper snapple group 2009 annual report

dr pepper snapple group 2009 annual report

Snapple Surprises High-School Senior-Snapple Fan with ... · Snapple Surprises High-School Senior-Snapple Fan with Custom Mural Parking Spot Snapple fanatic and high school senior,

Snapple Surprises High-School Senior-Snapple Fan with ... · Snapple Surprises High-School Senior-Snapple Fan with Custom Mural Parking Spot Snapple fanatic and high school senior,

SUSTAINABILITY IN ACTION - Dr Pepper Snapple Group · PDF file3 When I say that I want Dr Pepper Snapple Group to be the best beverage business in the Americas, I’m not just talking

SUSTAINABILITY IN ACTION - Dr Pepper Snapple Group · PDF file3 When I say that I want Dr Pepper Snapple Group to be the best beverage business in the Americas, I’m not just talking

27-Jul-2017 Dr Pepper Snapple Group, Inc....Analyst, Jefferies LLC Bryan D. Spillane Analyst, Bank of America Merrill Lynch Dr Pepper Snapple Group, Inc. (DPS) Q2 2017 Earnings Call

27-Jul-2017 Dr Pepper Snapple Group, Inc....Analyst, Jefferies LLC Bryan D. Spillane Analyst, Bank of America Merrill Lynch Dr Pepper Snapple Group, Inc. (DPS) Q2 2017 Earnings Call

Let's Play Imagination Playground in a Box Grant · PDF fileDr Pepper Snapple Group Let’s Play Imagination Playground in a Box A National Partner of KaBOOM!, Dr Pepper Snapple Group

Let's Play Imagination Playground in a Box Grant · PDF fileDr Pepper Snapple Group Let’s Play Imagination Playground in a Box A National Partner of KaBOOM!, Dr Pepper Snapple Group

Dr. Pepper Snapple Group,Inc. Energy Beverages

Dr. Pepper Snapple Group,Inc. Energy Beverages

DR PEPPER SNAPPLE GROUP 2009 ANNUAL REPORT · PDF fileOur Leading Flavor Portfolio At Dr Pepper Snapple Group, we are growing with flavor—and what’s more, flavors are growing as

DR PEPPER SNAPPLE GROUP 2009 ANNUAL REPORT · PDF fileOur Leading Flavor Portfolio At Dr Pepper Snapple Group, we are growing with flavor—and what’s more, flavors are growing as

(1) GRANTING IN PART AND DR. PEPPER SNAPPLE GROUP, (2 ...€¦ · SNAPPLE GROUP, INC., a Delaware Corporation; LARRY YOUNG, an individual; BEN WEISS, an individual; JUSTIN TIMBERLAKE,

(1) GRANTING IN PART AND DR. PEPPER SNAPPLE GROUP, (2 ...€¦ · SNAPPLE GROUP, INC., a Delaware Corporation; LARRY YOUNG, an individual; BEN WEISS, an individual; JUSTIN TIMBERLAKE,

26-Apr-2017 Dr Pepper Snapple Group, Inc. · Dr Pepper Snapple Group, Inc. (DPS) Q1 2017 Earnings Call Corrected Transcript 26-Apr-2017 1-877-FACTSET 3 ... GAAP measures can be found

26-Apr-2017 Dr Pepper Snapple Group, Inc. · Dr Pepper Snapple Group, Inc. (DPS) Q1 2017 Earnings Call Corrected Transcript 26-Apr-2017 1-877-FACTSET 3 ... GAAP measures can be found

Dr Pepper Snapple Group Overviewfilecache.drivetheweb.com/mr5ir_drpeppersnapplegroup_ir/656/... · Dr Pepper Snapple Group Overview Investor Relations Heather Catelotti (972) 673-5869

Dr Pepper Snapple Group Overviewfilecache.drivetheweb.com/mr5ir_drpeppersnapplegroup_ir/656/... · Dr Pepper Snapple Group Overview Investor Relations Heather Catelotti (972) 673-5869