PP on IBeacons

Beacon Street Partners presentation on iBeaconsBeacon Street Partners Powered by KontactIO

1. What are iBeacons?

2. How do they work?3. Why are they important? 4. Do they work on every device?5. Who’s using them6. Industry statistics7. Bonus

Beacons are small devices that broadcast a BluetoothSmart radio signal to trigger alerts or messages on consumers phones. You could see them as the next version of GPS.

Instead of using satellites to triangulate your position in the world as GPS does, beacons transmit a low energy signal from a device with a radius of 50-100 meters to provide unprecedented location services that can accurately measure positioning down to inches.

1. What are iBeacons? 2. How do they work?

3. Why are they important? 4. Do they work on every device?5. Who’s using them6. Industry statistics7. Bonus

Almost all of the logic behind a beacon deployment is through the supporting software on the devices (e.g. beacon

aware apps on smartphones).

The distance between transmitting beacon and receiving device can be approximated

into 3 distinct ranges:

Immediate: Within a few centimeters Near: Within a couple of meters

Far: Greater than 10 meters away

The only role of the beacon is to notify the smartphone of its existence at the

physical location. Beacons come in a lot of shapes forms and sizes.

1. What are iBeacons? 2. How do they work?3. Why are they important?

4. Do they work on every device?5. Who’s using them6. Industry statistics7. Bonus

iBeacons represent something in the world, rather than somewhere, giving you greater

flexibility and control.

They give context to a physical space.

1. What are iBeacons? 2. How do they work?3. Why are they important? 4. Do they work on every device?

5. Who’s using them6. Industry statistics7. Bonus

Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version

> 4.3

This puts beacon functionality in 300 million + devices!

1. What are iBeacons? 2. How do they work?3. Why are they important? 4. Do they work on every device?5. Who’s using them

6. Industry statistics7. Bonus

American AirlinesMajor League Baseball NiveaMarriottCoca ColaTescoVirgin AirlinesHammersonWalgreens

Levi'sOrlando MagicDuane ReadePhilipsAppleOscar MayerAnd then some..

1. What are iBeacons? 2. How do they work?3. Why are they important? 4. Do they work on every device?5. Who’s using them6. Industry statistics

7. Bonus

There will be about 4.5 million active beacons overall by year end 2018, with 3.5 million of these in use by retailers.

Source: BI Intelligence Estimates

Half of the top 100 retailers in the U.S. are testing beacons this year, and we

expect them to have this new technology installed in one- third of their stores by

the end of 2016.


Beacons are compatible with about one-third of active smartphones globally and

nearly all iPhones.


It makes sense for retailers to open up their beacons so that outside apps can

use them to send alerts and notifications to their users.


Retailers will also be able to collect valuable consumer data thanks to

beacons, but privacy issues need to be considered.


Only 3% of retailers are currently able to identify customers walking in store, but

72% plan to do so within five years.


Beacons can help retailers attract users to their apps, retain those users, and increase engagement on those apps.


Adoption of beacons led to 16.5 times more app usage in-store and 6.4 times

increase in app user retention.


1. What are iBeacons? 2. How do they work?3. Why are they important? 4. Do they work on every device?5. Who’s using them6. Industry statistics7. Bonus (Because consultants love graphs)

Percent of US Retail Locations with Beacons(Top 100 retailers)

8%

92%

32%

68%

85%

15%

2014 2015 2016


With

bea

c on s

Global active smartphones compatible withBluetooth Low Energy (May 2014)

90%(259 million)

288 million

iOS

24%311 million)

1.3 billion

Android


Mobile commerce initiatives to improve thecustomer experience in stores

(North America, March 2014)

28% 62%Use mobile marketing

16% 63%Collect real-time data from POS

3% 72%Identify customers walking in store

Have today Plan to in 5 years


These companies have this iBeacon stuff all figured out

PP on IBeacons

Documents

Transcript of PP on IBeacons