“Be forever beautiful

with forever makeup”

By: Jennifer

Rodriguez

and Daneysi

Valdovinos

The problems we have is many women can’t

find affordable prices to get your makeup

done for different events.

Some Women aren’t aware if they’re

applying their makeup the wrong way

Showing women the right procedure on

applying makeup

Affordable prices

Using organic products for different types of

skin.

Many women have trouble applying makeup

and finding affordable prices, Forever

Makeup establishes a high quality service. As

a service we provide the equipment, and the

employees to encourage our customers to

high self-esteem.

We do makeup sessions or special events like

wedding, prom, homecoming, etc..

Provide makeup to encourage the customer a

high self-esteem

Description of Expenses

Variable Material

Expenses

Total: $10.56

Foundation $1.99

Concealer $1.20

Eyebrow Kit $0.60

Eye shadow/

Mascara

$2.70

$0.89

Blush/Bronzer $1.20

0.79

Lipstick $1.19

Fixed Expenses Total: $20.00

Item

Advertisement $20.00

Economics of One Unit

Selling Price $25.00

Cost of var. materials exp. $10.56

Cost of labor $0.00

Other variable costs $0.00

Total COGS/ COSS $10.56

Contribution Margin $14.44

Definition of One Unit

One makeup session per person

Monthly Break Even Units

$10.56 = 0.73 ≈ 1 unit

$14.44

Description of Target Consumer

Demographics Geographics

Teenage girls 14+

Chicago, Illinois

Psychographics Buying Patterns

Women Monthly

Total Population

Target Market

Population

2.7 million

Market

Size (based on

survey)

Target Market Size

Market Statistics

Industry

Name: Service

Annual Industry

Sales: $77 billion

1,400,172

266,032.68

Discounts will be provided to each customer

within 3 visits or more.

Flyers

Social media (Instagram, twitter, Facebook,

Email, etc..)

Forever Makeup Mac SEPHORA

Factor 1

Price

Affordable prices Expensive Makeup

prices

Expensive Make-

Up

Factor 2

Location

Our service goes

to the customer

Customers need

to go to the store

Customers need

to go to the store

Factor 3

Reputation

Our service has long

lasting and a huge

variety of make-up

options along with

giving a natural

sensation to our

costumer.

Long lasting make-

up high quality Variety of make-

up options

Your Competitive Advantages

1.Both stores are located across the country.

2.Well skilled in the market and well known.

3.Mac and SEPHORA have employees who do free make-up tutorials.

NFTE experience

Major in business

EverFi Completion Certificate

0

2

4

6

8

10

12

14

16

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units Sold

Units Sold

Total Units

74

Gross Revenue

$1,850

Net Profit

$1,068.56

Item Why Needed Cost

chairs We need chairs to sit the people

and use them while they are

waiting for their turn.

$150

Mirrors We need mirrors so the customer

can see them self and see what

we are doing to them

$25

Makeup

bags/suitcase

We need these to put the

makeup in since we are going

to be going to the customers

house and etc..

$40

Total Startup Expenditures $215.00

Emergency Fund $500

Reserve for Fixed Expenses $100.00

Total Startup Investment $815.00

ROI: Return on Investment

$1,068.56 = 1.3% ≈ $130 $815.00

ROS: Return on Sales

$1,068.56 = 0.6% ≈ $60

$1,850

Future Plans

• To expand our business around the world.

• Apply makeup on celebrity’s.

• Create our own product of makeup.

“Be forever

beautiful with

forever makeup”