PowerPoint &VisualLiteracy. Society and Images From the caves of Lascaux To political propaganda...
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Transcript of PowerPoint &VisualLiteracy. Society and Images From the caves of Lascaux To political propaganda...
PowerPoint&VisualLiteracy
PowerPoint& Visual Literacy
PowerPoint&VisualLiteracy
Society and Images
• From the caves of Lascaux• To political propaganda• Images are more than decoration• Student & teacher graphics improve communication
PowerPoint&VisualLiteracy
3Mcasestudy
• Study asked participants to choose between two identical banks
• 79% chose bank with enhanced multimedia presentations
• “more professional & credible” “offered better services”
PowerPoint&VisualLiteracy
What is Visual Literacy The ability to:
• interpret, understand & appreciate visual messages
• better communication through better design concepts
• produce visual messages using computers & other technologies
• think visually to conceptualize solutions to problems
Jerry Christopherson International Visual Literacy Association Conference, 1996
PowerPoint&VisualLiteracy
Typefaces & Design
PowerPoint&VisualLiteracy
Selecting the right Typeface
“Typography gives visual form to language” Adobe user guide
PowerPoint&VisualLiteracy
Selecting the right Typeface
“Typography gives visual form to language” Adobe user guide
PowerPoint&VisualLiteracy
Selecting the right Typeface
Sometimes it’s not what you say, but how you say it.
PowerPoint&VisualLiteracy
TypePersonalities• Type should serve the text.
Undue attention to itself makes the text difficult to read
• No good or bad
Only appropriate & inappropriate uses of typefaces
Think about your audience
PowerPoint&VisualLiteracy
PowerPoint Type
• Serif vs. Sans-serif
Serif typefaces are traditionally easiest to read
Sans-serif were developed for headlines
Sans-serif may be easier to read on screen
Avoid using Script fonts
PowerPoint&VisualLiteracy
Type Legibility
• The greater the x-height, the greater the legibility
• Most sans-serif fonts have a high x-height
• Use the typeface that best suits your presentationUse only 2-3 fonts
PowerPoint&VisualLiteracy
Typeface Sizes
Headlines: 32 - 48 pts
Subheadlines: 28 - 32 pts
Content: 18 - 28 pts
This creates a hierarchy of information
PowerPoint&VisualLiteracy
Color• Will increase willingness to read by up to 80%
• Will enhance learning & improve retention by more than 75%
• Will outsell black & white in advertising by 88%
PowerPoint&VisualLiteracy
Color Theory 101
PowerPoint&VisualLiteracy
Color Theory 101
PowerPoint&VisualLiteracy
Complimentary Colors
• Greatest contrast between any other color
PowerPoint&VisualLiteracy
Complimentary Colors
Red & Green are terrible combinations for background & type
Blue & orange are bad combinations for background & type
Purple & yellow are not as bad combinations for background & type
PowerPoint&VisualLiteracy
Color Schemes
• Analogous • Triadic
• Monochromatic
PowerPoint&VisualLiteracy
Sample design
• Create a fun & exciting PowerPoint design to promote youth soccer
Soccer Saturdays
Join the beautiful world of youth soccer
April 10th - June 11
PowerPoint&VisualLiteracy
Analogous Color
Less saturated
PowerPoint&VisualLiteracy
Triadic Color
saturated
PowerPoint&VisualLiteracy
Monochromatic Color
PowerPoint&VisualLiteracy
Color Temperature
PowerPoint&VisualLiteracy
Color Temperature
PowerPoint&VisualLiteracy
Color Temperature
PowerPoint&VisualLiteracy
Color Temperature
PowerPoint&VisualLiteracy
Color Temperature
PowerPoint&VisualLiteracy
Color Temperature
PowerPoint&VisualLiteracy
Color Temperature
• Cool colors recede and warm colors project
PowerPoint&VisualLiteracy
Color Temperature
Warm type on a cool background
Cool type on a warm background
• Cool colors recede and warm colors project
PowerPoint&VisualLiteracy
Color Symbolism• All colors have a meaning or evoke a specific emotion
- Warm and cool colors
- Colors in nature
- Colors in culture
- Colors in business
- Colors in presentations
• http://www.mariaclaudiacortes.com/#
PowerPoint&VisualLiteracy
Color Symbolism
• Warm colors: Active & exciting - Colors in the red/orange/yellow range - Advance towards the viewer
PowerPoint&VisualLiteracy
Color Symbolism
• Cool colors: Passive & calming - Colors in the green/blue/violet range - Recede from the viewer
PowerPoint&VisualLiteracy
Nature Color Symbolism
RedDanger, Heat, Blood, Fire
YellowWarmth, Sun
GreenLife, Youth, Money, Plants
BlueCool, Water, Sky
BrownAge, Earth, Soil, Decay
PastelsDistance, Haze
PowerPoint&VisualLiteracy
Cultural Color Symbolism
WhiteWestern Societies: Purity, Virtue, Life
Eastern Societies: Death, Mourning
RedWestern & Japan: Danger
China: Joy, Festive occasions
Vietnam: Weddings
PowerPoint&VisualLiteracy
Cultural Color Symbolism
YellowWestern Societies: Cowardice, Caution
China: Royalty, color of the Emperor
PowerPoint&VisualLiteracy
Business Color Symbolism
BlueResponsibility & knowledge
GreenEnvironmentally Conscious
Red & OrangeStrong & aggressive
PowerPoint&VisualLiteracy
Presentation Color
Were # 1!Yellow on Blue - Time tested & mother approved
Gaining groundGreen is becoming more popular encourages interaction
Be carefulA red alternative to yellow text - watch background!
PowerPoint&VisualLiteracy
Samples &PowerPoint Tips
PowerPoint&VisualLiteracy
World View
• What did people think about the planets and stars?
• How did people spend their time?• What are the four humors?
• What did people think about the planets and stars?
• How did people spend their time?• What are the four humors?
World View
• What did people think about the planets and stars?
• How did people spend their time?• What are the four humors?
Tip: When using images as background, use adequate contrast between text and image color/texture
World
View• What did people think about the planets and stars?
• How did people spend their time?• What are the four humors?
• What did people think about the planets and stars?
• How did people spend their time?• What are the four humors?Tip: Make your graphic background & slide
background a similar color.
• What did people think about the planets and stars?
• How did people spend their time?• What are the four humors?Tip: Establish a hierarch of information. If the graphic
is only decorative, don’t make it dominant.
How much precipitation is there in the Taiga?
12-33 inches per year Most comes during the warm,humid summer months Cold winters have some snowfall
How much precipitation
is there in the Taiga?• 12-33 inches per year • Most comes during the warm,
humid summer months • Cold winters have some snowfall Tip: -Contrast sizes to show hierarchy
-Use only 2-3 typefaces
-Stick with standard typefacesTimes, Palatino, Garamond, etcHelvetica, Arial, Universe, Verdana, etc.
How much precipitation
is there in the Taiga?• 12-33 inches per year
• Most comes during the warm, humid summer months
• Cold winters have some snowfall
• 12-33 inches per year
• Most comes during the warm, humid summer months
• Cold winters have some snowfall
Tip: - Use simple bullets
- Add space between lines for legibility
- Occasional drop shadows may help legibility
The PACER
The PACER tests endurance and aerobic capacity. This test is progressive in intensity, meaning it is easy at the beginning and gets harder as you go on. You will perform this test to a CD and your partner will track your progress.
The PACER
• Tests endurance and aerobic capacity• Progressive in intensity
easy at the beginning and gets harder as you go on. • Perform this test to a CD • Your partner will track your progress
Tip: - Bullet important information
- Avoid writing every word
The PACER
• Tests endurance and aerobic capacity
• Progressive in intensityeasy at the beginning and gets harder as you go on.
• Perform this test to a CD
• Your partner will track your progressTip: - Allow greater line spacing
- Select more legible type
- Change background color
The PACER
• Tests endurance and aerobic capacity
• Progressive in intensityeasy at the beginning and gets harder as you go on.
• Perform this test to a CD
• Your partner will track your progress
Tip: - Although red is a more active color, It’s too hard on the eyes
Do you know all the planets’ names?
Do you know all the planets’ names?
I have a trick to help you remember the planets’ names. My (Mercury)Very (Venus)Excellent (Earth)Mother (Mars)Just (Jupiter)Served (Saturn)Us (Uranus)Nine (Neptune)Pizzas (Pluto)
I have a trick to help you remember the planets’ names. My (Mercury)Very (Venus)Excellent (Earth)Mother (Mars)Just (Jupiter)Served (Saturn)Us (Uranus)Nine (Neptune)Pizzas (Pluto)
Do you knowall the planets’ names?
Do you knowall the planets’ names?
My (Mercury)
Very (Venus)
Excellent (Earth)
Mother (Mars)
Just (Jupiter)
Served (Saturn)
Us (Uranus)
Nine (Neptune)
Pizzas (Pluto)
My (Mercury)
Very (Venus)
Excellent (Earth)
Mother (Mars)
Just (Jupiter)
Served (Saturn)
Us (Uranus)
Nine (Neptune)
Pizzas (Pluto)
I have a trick to help you remember the planets’ names.