PowerPoint Presentation · services doesn’t always work. The experience must be ... • Engage...
Transcript of PowerPoint Presentation · services doesn’t always work. The experience must be ... • Engage...
It started with our own people…
…being authentic and giving
people space and support to
bring new ideas to life
Reflecting the voice of the ‘Barclays Eagles’
and their communities
• Internally we focussed on stories
about our own people leveraged
through all available channels
• Externally we teamed up with well
known LGBT v-logger Gary C and
Gareth Thomas, a prominent gay
sporting hero; bringing to life Pride in
London through real voices
So what have we learnt?
• It doesn’t have to cost a lot of
money
• Balancing the visual identity of
a corporate brand can be
challenging – but rewarding
too!
• Promoting product and
services doesn’t always work.
The experience must be
relevant and slick
• It’s not just one day! It should
be a constant conversation in
places where it makes most
sense
Top tips…
• Engage deeply with your community
• Be confident in giving people a voice (and tools) –
don’t try to control everything
• Keep the conversation going
• Show care
• Explain your ‘why’
More than ‘marketing’
• Embedding the notion of diversity into all of our work – explicit statements, implicit images.
• Embedding LGBTQ into other diversity messages.
• ‘Normalising’ LGBTQ speakers and events.
• Business as usual
Spreading the message and taking risks
• Pride events
• Cultural exchanges – Paris Lees, book launches, Dame Carol Ann Duffy, Grayson Perry.
• Russian visitors/scholarship
• Out leaders
• David Cameron
Partnerships
• Leicestershire LGBT Centre
• Cinema
• Theatre
• Football
• Cricket
• St Philips Multi Faith Centre – joint discussion on faith and sexual orientation.
DMUfreedom
• The new Charter for Equality and Diversity
• Photography – rainbow laces.
• Externally reported objectives
• No Bystanders.
Advertising in diversity related journals
• Black History Month
• LGBT History Month
• Rehab Right 2 work.
Communications, Media and Social Media
• On-line news feeds
• Emails
• Staff and students ‘news’ pages
Summary • Explicit embedding of
messages.
• Being under-stated.
• Competitive nature of HE – reaching all our stakeholders – students, staff, local and global communities
• Range of methods and approaches.
• Using partners and partnerships.
• High profile on other matters to draw audiences in...