PowerPoint Presentation · Music See P h Video PhOtO/VidOO Album Dylan YOUR ADVERTS Hard Academy...
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Transcript of PowerPoint Presentation · Music See P h Video PhOtO/VidOO Album Dylan YOUR ADVERTS Hard Academy...
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Thales Tiexeira, Harvard
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Billboards
Pull throughs
Product placements
Branded in-program segments
Varied in design
Hard to measure
Results not immediate
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Source: Binet & Field 2013
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