Source: EFMA Innovation Survey

High Neutral Low

Threat of Industry Disruptors (Perceived by Global Banks)

88 12

63 37

61 63 6

67 32 1

45 49

26 67

8 78 14

32 55 12

Mobility

Big data

Social Channels

Gamification

Technology Companies

Start-ups

Telco’s

Retailers

5 67 28

Insurers

6

8

Importance of Innovation (Themes For Global Banks)

Building a digital bank is a matter of survival

What is driving digital transformation & innovation?

A change in society behavior

Omni Channel UX is improving Loan conversion

rates and reducing dropped leads

50%

36%

32%

45%

Custom Developed

Desktop & Mobile

Loan Application

KYC, Passport &

Emirates ID

Verification

Friction Reduction -

Unnecessary Fields

Removed

Mobile Onboarding

and UX Optimization

Starting Point After 5 Weeks

Source: EFMA Innovation Survey

37% 50% 61%60%

2014201320112009

37%

61%

2009

2014

More and more banks have an

innovation strategy

Banks are increasing their investment in

innovation

Mobile

Innovation in banking is becoming more common day by day

Channel innovations bankers believe deliver the most customer value proposition

Percentage of global banks with an innovation strategy

13%

84%

75% Mobile payments

70%Automated account origination

70%Analytics-led cross sell suggestions

Online

70% Services on multiple device types

46% Personalized mobile marketing offers

59% Personalization of marketing offers

Branch

53%Personal financial management tools

67%Financial planning tools

53%360 degree view of customers entering branch

Banks investing to provide Omni-channel user experience

Started on a Smartphone

The importance of mobile on-boarding and the cross channel experience

Searching for information

Browsing the internet

Shopping online

Planning a trip

Managing finances

Social networking

Watching an online video

65% 63% 65% 47% 59% 66% 56%

60% 58% 61% 45% 56% 58% 48%

4% 5% 4% 3% 3% 8% 8%

Continued on a PC

Continued on a Tablet

Digital Distribution - Mobile Apps, Contextual Advice & On-Boarding

23

24

25