PowerPoint Presentationinsightinnovation.org/iiex-presentations/IMD18/Simon.pdf · ADWORDS RESULT O...
Transcript of PowerPoint Presentationinsightinnovation.org/iiex-presentations/IMD18/Simon.pdf · ADWORDS RESULT O...
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1. UNDERSTANDING YOUR WEBSITE
2. USING KEYWORDS
3. TRACKING PROMOTIONS
AND ADVERTISING
4. GROWING YOUR DATABASE
5. CONTINUAL DEVELOPMENT
. 5.. 5.
UNDERSTANDING
YOUR WEBSITE
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USING
KEYWORDS
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CREATE A
KEYWORD
LIST
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CREATE A
KEYWORD
LIST
TEST THE
LIST BY
SEARCHING
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CREATE A
KEYWORD
LIST
TEST THE
LIST BY
SEARCHING
REFINE TO
A FINAL LIST
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CREATE A
KEYWORD
LIST
TEST THE
LIST BY
SEARCHING
REFINE TO
A FINAL LIST
REFER TO THE
LIST WHEN
WRITING COPY
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TRACKING
PROMOTIONS
AND ADVERTISING
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VANITY
URL
LANDING
PAGE
www.perfect-presentations.com
UTM
LINK
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GROWING
YOUR
DATABASE
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CONTINUAL
DEVELOPMENT
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VARIATION
B
VARIATION
A
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VARIATION
B
VARIATION
A
VARIATION
C
VARIATION
B
V.S.
V.S.
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INTEGRATE THE WEBSITE
WITH YOUR MARKETING PLAN
UNDERSTAND HOW IT’S USED
WITH GOOGLE ANALYTICS
USE KEYWORDS
UTM LINKS FOR
ADS AND PROMOTIONS
SHARE CONTENT TO
GET EMAIL ADDRESSES
CONTINUAL DEVELOMENT
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