PowerPoint-Präsentation · 2019-04-10 · Solutions Benefits. Bereich I Bereich II Bereich III A B...

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www.FutureManagementGroup.com Leader's Foresight Tools for leaders and visionaries by Dr. Pero Mićić, CEO of FutureManagementGroup AG Where are you leading to? How to turn your mission and vision into your most profitable investment! 18 Problems Solutions Benefits

Transcript of PowerPoint-Präsentation · 2019-04-10 · Solutions Benefits. Bereich I Bereich II Bereich III A B...

Page 1: PowerPoint-Präsentation · 2019-04-10 · Solutions Benefits. Bereich I Bereich II Bereich III A B Bereich I (9,8) 0,5 Bereich II (9,8) 0,5 Bereich III (9,8)0,8 A)) 5 8 5 8 What

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Leader's Foresight Tools for leaders and visionaries by Dr. Pero Mićić, CEO of FutureManagementGroup AG

Where are you leading to?

How to turn your mission and vision into your most profitable investment!

18ProblemsSolutionsBenefits

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What is the reason for your company's existence in the future?

The answer to this question is usually called the mission. You could also call it task or purpose if mission sounds too strange. Recently, a distinction has been made between the "Purpose" and the "Why".The term is not that important. It is crucial that your mission clearly determines what you and your company will live on in the future and what contribution your companywill make to the well-being of your customers and, ideally, society.

How do you stay unique and competitive?

A credible and hard-to-copy positioning creates the uniqueness and standalone position with which you can win and retain customers more easily and thereby achieve better prices. But which positioning is compatible with the trends and technologies of the future? What features of your offering and business model will still be valuable in a few years' time?

Dear Leader,

Are you satisfied with the expressiveness and impact of your mission and vision? Does it make you and your employees confident? Do you feel future-proof? A future-robust mission and motivating vision for the future can be the most valuable thing about your company. At the same time you have the most powerful leadership tool at your disposal.

Who has visions should go to the doctor? Not at all! Amazon's vision is to become the most customer-centric company in the world. If the vision were only to become the market leader in online trading, Amazon would never have let its competitors onto its platform. And Amazon would not have the significance it has today.

Tesla's mission is to accelerate the transformation of the world towards sustainable transport and energy. Sounds almost boring. And yet this simple thought is the cause of one of the most radical transformations of an entire industry in the last hundred years. Even the proud German automobile manufacturers are forced to copy Tesla.

The answers to three questions are the cornerstones of your company.

???

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Future-Strategy

Mission

Positioning

Vision

Where are you leading to?

What do you want to achieve with your team?

Without a vision, without a picture of the future, you cannot really lead. Without vision, you have no template for the puzzle in day-to-day business. Without vision you cannot see what should give you and your team the energy and motivation in the here and now and what is worth working for. Decide for yourself which future you want to shape. Don't let other visionaries push you.

Your mission, positioning and vision must be robust for the future. The current and future dramatic upheavals and destructions of business models are constantly questioning your future-strategy.

Read here in 18 points why and how your mission and vision can become your most profitable investment.

Have a bright future!

Dr. Pero Mićić[email protected]

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CLARITY & EFFECTIVENESS

Less confusion -more clarity and orientation

SIMPLICITY & EFFICIENCY

ENERGY & PERFORMANCE

OPPORTUNITIES & SECURITY

PROFIT & VALUE

Fewer conflicts -more unity and alignment

Less scattering -more focus and strength

Less effort and stress -greater effectiveness of leadership

Fewer trivialities -more of the big picture

Less complicatedness –more simplicity

Less chaos -more productive agility

Less inertia -more motivation and performance

Less anxiety and doubt -more confidence

Less shortage of personnel -greater attractiveness for employees

Less short sight -more farsightednesss and future intelligence

Less blind flight -more foresight

Less risk -more future-robustness

Less comparability -more unique positioning and margin

No stagnation -more use of potential and revenue

Lower costs -higher profit

Fewer financial worries -maximizedcompany value

Fewer threats -more future opportunities

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OPPORTUNITIES & SECURITY

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Less confusion -more clarity and orientation

Fewer conflicts -more unity and alignment

Less scattering -more focus and strength

Less effort and stress -greater effectiveness of leadership

Fewer trivialities -more of the big picture

Less complicatedness –more simplicity

Less chaos -more productive agility

Less inertia -more motivation and performance

Less anxiety and doubt -more confidence

Less shortage of personnel -greater attractiveness for employees

Less short sight -more farsightednesss and future intelligence

Less blind flight -more foresight

Less risk -more future-robustness

Less comparability -more unique positioning and margin

No stagnation -more use of potential and revenue

Lower costs -higher profit

Fewer financial worries -maximizedcompany value

Fewer threats -more future opportunities

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PROBLEM

Why aren't you looking forward to your future successes anymore?

◼ You are not sure whether or not your current business will still exist in five or ten years?

◼ Are you watching as digitalization and new competitors threaten to disrupt your industry?

◼ Some team members have their ideas about future markets, however, there is no solid decision as to which opportunities you want to seize and which you don't?

◼ Your intuitive vision has motivated and carried you for years, but lately it has lost its power?

Fewer threats

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SOLUTION

What will you live on tomorrow?

◼ Use Wargaming to expose your current business to simulated attacks from real, potential and imaginary competitors, including massively disruptive start-ups. This provides a picture of how your business could radically change.

◼ Use this knowledge to develop as many alternative business models as possible for your business areas.

◼ The constants in it are the effects that your customers really buy.

◼ Every other element of the business model is flexible: products, distribution channels, pricing models, production, procurement, everything.

◼ Take into account the expected techno-logical advances over the next ten years.

BENEFIT

You seize your opportunities in future markets!

◼ After careful evaluation, you have a clear picture of the business areas and business models that will support the existence of your company in the coming five to ten years.

◼ You ensure that your mission, positioning and vision are geared towards promising future markets.

◼ Through the simulation of potential attacks by competitors, your strategic orientation is future-robust.

◼ You literally lead in a future-oriented and future-orienting manner. You no longer feel passively driven, but as an active creator of your future.

Fewer threats –more future opportunities

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PROBLEM

Why do your employees keep falling for the short-term trap?

◼ To your employees, their wellbeing in the here and how is too more important than the future of your company?

◼ Everyone knows the goals, but in case of doubt the short-term advantage is decisive?

◼ What is right in the long run, but demanding now, is simply not done?

◼ However, what is pleasant now is being done, even if it is harmful in the long run?

Less short sight

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SOLUTION

How important is the "Future-We" to your team?

◼ Neurologists and psychologists agree: The reward circuit in people's minds, which is geared towards short-term rewards, can only be overcome and replaced by future-orientation when the "Future-Me" of the person and the "Future-We" of the team are made emotionally important.

◼ The "Future-We" of your company is your mission and vision. The usual mission and vision statements are almost in all cases ineffective. They seldomly really have a meaning for the daily work of leaders and employees.

◼ Base your mission and vision on strong emotional needs and motives. This is the only way to make the "Future-We" emotionally important enough to overcome short-term motives of desire and the lack thereof.

BENEFIT

Your team is doing what is right for the future, even if it is difficult!

◼ Human orientation towards the present is one of mankind's basic evils, as can be seen from our decisions on nutrition, employee behavior and public finances, to name just a few examples.

◼ With an emotionally significant "Future-We", your employees have good reasons to do something difficult, demanding, exhausting and unfamiliar in the here and now to be useful to their own future.

◼ And they have a reason not to do what is seductively pleasant in the here and now. For example, to remain in old, harmful habits and thus resist necessary changes.

Less short sight –more farsightedness and future-intelligence

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PROBLEM

Why do you still keep being surprised by customers, competitors and technologies?

◼ You observe moves of your competitors, whose sense and purpose you only recognize when it is almost too late?

◼ You sometimes get frustrated that you don't realize the impact of new technologies on your industry until others have seized the greatest opportunities?

◼ You quickly notice changes in customer behavior, but what it means for your business model often only becomes clear when it costs a lot of money?

Less blind flight

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SOLUTION

What is your business model that will work successfully in five to ten years?

◼ Without a vision of your future, you can only juxtapose today's events in your market against your current company. This way, existential threats as well as great opportunities can remain undetected.

◼ Create a future picture of your company consisting of mission, positioning and vision, which acts like a mental probe sent into the future.

◼ Juxtapose your vision of the future against current news about changes in technologies, customer behavior and the competitive situation.

BENEFIT

You think and act with more foresight and strategic advantage!

◼ You will recognize threats and opportunities earlier than when you merely check developments in technologies, customer behavior and the competitive situation against your current company.

◼ You will get a valuable and free future radar. You will improve the ability of your employees to anticipate threats and opportunities, given that they know and understand the common vision of the future.

◼ You are in a much better position to act and lead in a targeted manner, and you rarely have to react defensively to the moves of third parties.

Less blind flight –more foresight

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PROBLEM

Why do you take unnecessarily big risks, known and unknown?

◼ Are you aware that a large part of your strategy is based on hope?

◼ You and your employees feel stressed by the uncertainty in your environment.

◼ You know that with a more sober and systematic look onto risks, threats and surprises, you would feel more secure?

◼ You can't provide your colleagues, employees and investors with convincing contingency strategies that would protect you from strategic surprises?

Less risk

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SOLUTION

What threats and potential surprises have you built into your future-strategy?

◼ Your mission, positioning and vision are only dreamed if you do not hedge them against scenarios of the future of your market.

◼ Develop an expectation scenario, several alternative scenarios and some surprise scenarios.

◼ Develop your robust future-strategy on the basis of solid assumptions about the future.

◼ In order to make your strategy more robust, expose your expectation scenario to all conceivable counterarguments by help of a Wargame.

◼ Protect yourself against alternative and surprise scenarios that would have the highest impact by developing contingency strategies.

BENEFIT

You know and accept the risks and can rely on your robust future-strategy!

◼ You can confidently provide to your employees and investors a motivating and also future-robust strategic direction.

◼ Contingency strategies protect you against potential surprises as far as possible.

◼ You have a compelling answer to every critical question about risks, threats and critical future assumptions.

◼ You deal consciously with the risks and threats and have created the best conditions to transform them into opportunities through early detection.

Less risk –more future robustness

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SIMPLICITY & EFFICIENCY

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Less confusion -more clarity and orientation

Fewer conflicts -more unity and alignment

Less scattering -more focus and strength

Less effort and stress -greater effectiveness of leadership

Fewer trivialities -more of the big picture

Less complicatedness –more simplicity

Less chaos -more productive agility

Less inertia -more motivation and performance

Less anxiety and doubt -more confidence

Less shortage of personnel -greater attractiveness for employees

Less short sight -more farsightednesss and future intelligence

Less blind flight -more foresight

Less risk -more future-robustness

Less comparability -more unique positioning and margin

No stagnation -more use of potential and revenue

Lower costs -higher profit

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PROBLEM

Why does everyone in your team explain your future-strategy differently?

◼ Many of your colleagues and employees understand your strategy and business model in different way than you do?

◼ Almost everyone uses different terms, which continues to lead to misunderstandings?

◼ If you ask ten team members about the right strategy for the future, do you feel you get ten different answers?

◼ Do you often wonder about the priorities set by your managers?

Less confusion

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Which strategy candidates did you evaluate and which did you clearly choose?

◼ Start by developing not one, but at least three to eight strategy candidates. This is the only way to ensure that you have really considered the entire space opportunity.

◼ Determine the criteria by which you evaluate the candidates, such as future fitness, risk level, strength fit, unique selling proposition potential, earnings potential and desire to implement.

◼ Let your candidates compete in pairs against each other in each discipline -the criteria - just like in a tournament.

◼ Identify the winner as the core of your strategic direction and develop the candidate into a clear mission, positioning and vision.

BENEFIT

Everyone in the team knows the "North star" and sees your common future clearly in front of their eyes!

◼ Everyone in the team can confidently distinguish between what is right for the future wellbeing of your company and what is wrong.

◼ Everybody knows the strategy candidates that failed in the "tournament" and can, though often painfully, let go of them.

◼ In your team, you use the same terms and speak the same language.

◼ Your strategic statements sound like a well-composed symphony.

Less confusion –more clarity and orientation

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PROBLEM

Why do you discuss and argue so much?

◼ You keep having the same time-consuming discussions?

◼ You, your executives and your employees do not agree on your strategic direction, vision, strategy and the right priorities?

◼ Some of your discussions even turn into arguments and persistent conflicts?

◼ Your meetings are sometimes characterized by low mutual trust and respect and even rude treatment?

Fewer conflicts

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What is your future vision of your company?

◼ Resolve with your management team intensively all the big questions that must finally be answered and decided:

◼ Your mission (M): What really is your business and what is not.

◼ Your positioning (P): What really is unique about your company.

◼ Your vision (V): To where you want to develop your business and where not to.

◼ Mission, positioning and vision are not three sentences for your website, but a well-founded, well-formulated and consistent set of existential decisions.

◼ Your vision of the future will only become effective when it is understood and strongly supported by a good part of your employees.

BENEFIT

You enjoy the unity and alignment of your team!

◼ You have a shared "mental map" in the minds of your executives and employees and are thus conscious about their perceptions, assumptions and decisions.

◼ With your common "mental map" of mission, positioning and vision, you enjoy the greatest possible unity and alignment. From the leadership team to each individual employee.

◼ Disclosed assumptions, arguments and justifications ensure that the unity does not lead to blindness.

◼ You are involved in significantly fewer strenuous and time-consuming discussions.

Fewer conflicts –more unity and alignment

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PROBLEM

Why are you fighting on so many fronts?

◼ Do you have the feeling that you are following several strategic directions at the same time?

◼ You can't really concentrate your personal efforts on essential tasks?

◼ Do you always work on different fronts with only divided power?

◼ Your best people constantly have to jump back and forth between different topics?

◼ You cannot invest sufficiently in all your business areas to remain competitive?

Less scattering

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BENEFIT

You have more focus and therefore more power!

◼ If a 50 kg lightweight lady with a spiked heel is standing on your foot, it hurts more than if a 100 kg heavy man is resting on your foot. Focus gives you power because it downsizes the field of action.

◼ You yourself enjoy clarity and focus and can easily and convincingly communicate your vision of the future to your team.

◼ A clear future-strategy smoothes-out the activities, it concentrates and harmo-nizes them, from the leadership team to the individual employee.

◼ You can use your vision of your future with mission, positioning and vision in all workshops, meetings, presentations and discussions. Until virtually every employee knows it by heart and has understood it correctly.

Less scattering –more focus and strength

SOLUTION

What do you focus and concentrate on?

◼ Together with your core team, determine the big, convincing picture of your future consisting of mission, positioning and vision, which all your activities, projects and processes should run towards. Without such a picture of your future, you always have too many business areas, projects and processes.

◼ Focus and enduring concentration of forces (mind, time, money) are undisputed success factors. Focus requires saying 'No' and literally "cutting away". Make as many decisions against options as deemed necessary in this regard.

◼ Focus is the entirety of the few decisions for a particular strategic direction and the many decisions against other possible strategic directions.

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PROBLEM

Why are you working so much and so hard?

◼ You know everything about leadership with goals, but it doesn't work in the your field?

◼ You have a master plan with a roadmap of all projects and initiatives, but it keeps falling apart?

◼ You have become the most dilligentforeman and hopelessly overburdened instructor?

Less effort and stress

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BENEFIT

You lead more easily and at the same time more effectively!

◼ You equip yourself with the most powerful leadership tool ever - with a vision of your future, consisting of a robust mission, differentiating positioning and motivating vision.

◼ Your vision of the future is, to a certain extent, the prerequisite for being able to delegate responsibility for projects and tasks and relieve yourself of pressure.

◼ The projects and processes run even without your intervention towards a common vision of your joint future. You lead much more effectively, with less effort and much more joy.

◼ You will gain a great deal of authority in terms of content and personality.

◼ You're recognized as the sensible visionary you've always been or at least wanted to be.

Less effort and stress –greater effectiveness of leadership

SOLUTION

Where are you leading your employees to?

◼ Without a vision of your future, you do not lead, you merely manage. Leadership is not possible without a vision. The only way to lead your team from today to tomorrow more effectively than before is by having a picture of your future and being able to communicate it effectively both emotionally and rationally.

◼ Break the vicious circle of "no time for a vision of our future" and massive work overload and stress. Force yourself to develop the big picture of mission, positioning and vision.

◼ Make your master plan robust and convergent with your future-strategy consisting of mission, positioning and vision. Otherwise, not only you, but everyone else too, will work too much, too hard and too expensively.

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SIMPLICITY & EFFICIENCY

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SIMPLICITY & EFFICIENCY

ENERGY & PERFORMANCE

OPPORTUNITIES & SECURITY

PROFIT & VALUE

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Less confusion -more clarity and orientation

Fewer conflicts -more unity and alignment

Less scattering -more focus and strength

Less effort and stress -greater effectiveness of leadership

Fewer trivialities -more of the big picture

Less complicatedness –more simplicity

Less chaos -more productive agility

Less inertia -more motivation and performance

Less anxiety and doubt -more confidence

Less shortage of personnel -greater attractiveness for employees

Less short sight -more farsightednesss and future intelligence

Less blind flight -more foresight

Less risk -more future-robustness

Less comparability -more unique positioning and margin

No stagnation -more use of potential and revenue

Lower costs -higher profit

Fewer financial worries -maximizedcompany value

Fewer threats -more future opportunities

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PROBLEM

Why do you decide so frequently and so much?

◼ You are constantly being consulted for trivial decisions that anyone could easily make for themselves?

◼ Are you surprised and annoyed again and again about decisions and activities of your employees which are not comprehensible for you?

◼ You should actually manage the future, but because of the multitude of individual decisions you don't find the time and energy in the evenings for doing so?

Fewer trivialities

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SOLUTION

Where is your template for the daily puzzle of your employees?

◼ Use mission, positioning and vision to create an orienting template for the thousands of individual decisions that are made on a day-to-day basis. Make the few basic decisions in one big picture step. Otherwise you would have to constantly make a multitude of individual decisions.

◼ That way, build a template for the puzzle in day-to-day business. Without a template, everything takes longer and is more prone to errors. Letting someone puzzle without a template is mean. Having employees do a puzzle without a template is also mean and for you it is exhausting and expensive.

BENEFIT

You have more time for the big picture, for the future and your strategy!

◼ You create a strategic constitution that everyone in the team wants to, should and must adhere to.

◼ You basically automate the application and implementation of your future-strategy. You create consistency, harmony and convergence of decisions.

◼ Your employees can more easily derive their decisions from this and orient them to what corresponds to the mission and positioning. It also enables them to decide what better brings your company closer to reaching your vision and what does not.

Fewer trivialities –more of the big picture

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PROBLEM

Why is your business so complicated?

◼ Again and again, though well-intentioned, employees keep implementing their own systems, processes, projects, methods and tools?

◼ This makes your business model more complicated?

◼ Are you barely able to understand and assess the purpose and benefits of some ongoing activities?

◼ Do you have the feeling that your company could be simpler and more powerful?

Less complicatedness

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SOLUTION

What is indisputably important to you and what is not?

◼ Clearly determine the essentials and sort out the unimportant. Otherwise, each employee will develop his or her own priorities and goals. And consequently -with the best of intentions - their own means.

◼ Determine with the elements of a mission, the building blocks of your positioning and the components of your vision what you are not willing to discuss until further notice.

◼ Specify which effects even the smallest component of your business model serves.

◼ Justify your priorities with rational but also emotional arguments.

BENEFIT

You streamline your business model to the essentials!

◼ You enjoy a stronger mental focus and have to think of fewer things simultaneously.

◼ You regain the good feeling of being able to understand and evaluate your business model and your organization in all its elements.

◼ In the essential activities you have more bundled power in the form of money, time and spirit.

Less complicatedness –more simplicity

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PROBLEM

Why does your agile work not work well?

◼ The promising concept of agile work too often leads to chaos instead of efficiency?

◼ Agility sometimes seems like an excuse for unwillingness or inability to act systematically and purposefully?

◼ You have an inner conflict because you would like to give your employees more freedom, however, you keep having a justified need to create order?

Less chaos

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SIMPLICITY & EFFICIENCY

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SOLUTION

What is the clear strategic vision of your agile team?

◼ An agile team needs a vision of desired result, a clear mission that bundles attention and the aligns the actions. Otherwise agile work will not work.

◼ What is the supposed effect of the project ? Why is it being done? To whom shall it deliver what benefits? What exactly does the desired result and product of the project look like?

◼ What is true for a single project is even more valid for your entire company. If the strategic orientation is described and visualized with your picture of your future consisting of mission, positioning and vision, you can confidently grant the freedom which is the second most important prerequisite for agile work.

BENEFIT

You unleash and successfully use the power of agile teams!

◼ Since there is hardly anything secure and plannable anymore, an agile attitude and agile action is virtually indispens-able. However, this does not mean that a long-term strategic orientation is no longer necessary. On the contrary, with mission, positioning and vision you enable agility and reap its rewards.

◼ With a clear vision of your future, agile teams find their way independently through cyclical sprints and regular review of the situation and adaptation of their strategy.

◼ Your projects and initiatives are implemented stringently and consistently.

◼ It is your flexibility that makes agile teams and thus your strategic orientation future robust.

Less chaos –more productive agility

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ENERGY & PERFORMANCE

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SIMPLICITY & EFFICIENCY

ENERGY & PERFORMANCE

OPPORTUNITIES & SECURITY

PROFIT & VALUE

33

Less confusion -more clarity and orientation

Fewer conflicts -more unity and alignment

Less scattering -more focus and strength

Less effort and stress -greater effectiveness of leadership

Fewer trivialities -more of the big picture

Less complicatedness –more simplicity

Less chaos -more productive agility

Less inertia -more motivation and performance

Less anxiety and doubt -more confidence

Less shortage of personnel -greater attractiveness for employees

Less short sight -more farsightednesss and future intelligence

Less blind flight -more foresight

Less risk -more future-robustness

Less comparability -more unique positioning and margin

No stagnation -more use of potential and revenue

Lower costs -higher profit

Fewer financial worries -maximizedcompany value

Fewer threats -more future opportunities

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PROBLEM

Why do your employees resist the necessary change?

◼ You yourself are fascinated by your vision for your company, but your employees are less so?

◼ The power of countless habits is directed against your vision? Obligation prevails over an intrinsic motivation?

◼ Almost every change in your business model and processes requires enormous power?

◼ The deeper meaning and societal contribution of your business are hardly seen, understood and felt by anyone?

Less inertia

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SOLUTION

What is fascinating for you and your team about your company?

◼ Without an attractive vision of your future, people always withdraw to the familiar when faced with challenges, even if it is no longer sustainable. Employees then do not deal with the future, but with the many small annoyances of everyday life.

◼ In your mission, determine the driving force and the meaningful purpose of your company. What contribution do you make for improving the lives of people?

◼ Develop a positioning that makes your company unique and significant in the market.

◼ In your vision, set an ambitious and challenging aspiration for your future significance in the market and in the world.

BENEFIT

Your team is committed and has fun working towards a better future!

◼ You offer a deeper meaning with which your team members can satisfy the intense longing for meaning that so many people feel today.

◼ You provide your employees with a credible picture of an attractive future. They then have a good reason to change and develop.

◼ Those who look forward to something are more motivated, more focused and even healthier. Employees who make your vision of the future their own have something to look forward to and something to work on, fully motivated and energized.

◼ You activate and use the efficiency of your employees. And you exploit the potential of your material and financial resources.

Less inertia –more motivation and performance

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PROBLEM

Why do you and your employees worry so much about your future?

◼ You know that fear is a bad guide and yet you feel a lot of it in your organization?

◼ Are your employees worried about many phenomena in your environment, such as disruptive competitors, artificial intelligence and robotics, or political conflicts?

◼ You hear and sense doubts about the sustainability of your business due to a lack of differentiation, missing contingent strategies, a too traditional business model and unconvincing future-opportunities?

Less anxiety and doubt

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SOLUTION

What fears and doubts about the future have you systematically discussed and credibly dispelled?

◼ While it is clear that most events you fear will not come true, it is dangerous to ignore threats.

◼ From a psychological point of view too, it is absolutely necessary that you and your employees express your worries and face whatever threat: What exactly is the threat? Where and how would we be affected? What can we do today as a preventive measure and in an acute case to protect ourselves or even gain advantages?

◼ Integrate threats and respective contingency strategies into your future strategy.

BENEFIT

Your team tackles the tasks of the future with confidence and energy!

◼ Your mission, positioning and vision may be fascinating, but it will only become truly credible once you have demonstrated how you can and will respond to threats and potential surprises.

◼ Your employees are confident and realistically optimistic. They work with more joy and perform stronger.

◼ You are more confident when you present your well thought-out future-strategy to your employees, customers and investors and you have an answer to every critical question that may arise.

Less anxiety and doubt –more confidence

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Why don't more talented and young employees want to work for you?

◼ Google, Adidas, Tesla and many start-ups are popular employers, but you don't get enough applications?

◼ Many of the applicants that do come to you, you would rather see working for your competitors?

◼ Your current employees give you less than ideal employer ratings on platforms such as Kununu and Glassdoor, despite all the advantages and discounts you provide?

◼ Your obviously low employer attractiveness is or will become a limiting factor for growth?

Less shortage of personnel

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SOLUTION

What greater purpose does your business offer to your employees?

◼ How is your company good for people and the world? Nowadays, young applicants ask questions that previously nobody would dare to pose.

◼ A professionally well-developed mission, positioning and vision answers these critical questions of self-confident young talents.

◼ Generations Y and Z pay particular attention to the corporate culture. The more forward-looking it is, the higher both freedom and responsibility are, the more flexibly they are allowed to work, the more attractive you will be as an employer.

BENEFIT

You will be as attractive to o young talents as it is possible in the industry!

◼ You can give your employees, your applicants and the not-yet-applicants convincing answers to questions about the societal contribution, the peculiarities and the bright future of your company.

◼ You finally have convincing content for your employee marketing.

◼ You create the foundation for a gradual change towards a forward-looking and sustainable company. Unfortunately, this is never a quick process.

Less shortage of personnel –greater attractiveness to employees

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PROFIT & VALUE

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www.FutureManagementGroup.com

Bereich I Bereich II Bereich III

Bere

ich A

Bere

ich B

Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

Bere

ich A

(6,5

)Bere

ich B

(6,5

)0,5

0,8

0,5

0,8 Turn your mission and vision

into your most profitable investment

CLARITY & EFFECTIVENESS

SIMPLICITY & EFFICIENCY

ENERGY & PERFORMANCE

OPPORTUNITIES & SECURITY

PROFIT & VALUE

41

Less confusion -more clarity and orientation

Fewer conflicts -more unity and alignment

Less scattering -more focus and strength

Less effort and stress -greater effectiveness of leadership

Fewer trivialities -more of the big picture

Less complicatedness –more simplicity

Less chaos -more productive agility

Less inertia -more motivation and performance

Less anxiety and doubt -more confidence

Less shortage of personnel -greater attractiveness for employees

Less short sight -more farsightednesss and future intelligence

Less blind flight -more foresight

Less risk -more future-robustness

Less comparability -more unique positioning and margin

No stagnation -more use of potential and revenue

Lower costs -higher profit

Fewer financial worries -maximizedcompany value

Fewer threats -more future opportunities

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www.FutureManagementGroup.com

Bereich I Bereich II Bereich III

Bere

ich A

Bere

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Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

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PROBLEM

Why are you satisfied with less than what is possible in your business?

◼ You have always wanted to create something big and special with your heart in mind, but with your current company you have not yet been able to achieve this goal?

◼ Do you hate to be put in the same category by customers and non-customers as some of your competitors?

◼ You could achieve higher prices and a higher margin if your company positioned itself clearly and credibly as a unique supplier?

Less comparability

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PROFIT & VALUE

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www.FutureManagementGroup.com

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Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

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SOLUTION

How is your company and offer unique?

◼ Everyone knows about the enormous value of positive differentiation from the customer's point of view, that is also difficult to copy.

◼ There is no better opportunity to develop the unique positioning of your company than at the time when you define your mission and vision for the future.

◼ You will find arguments for the unique-ness of your company in many places, starting with your founding history.

◼ Take advantage of the disruption strategies used by startups today.

◼ Select and design a set of differentiating elements that support each other and are very useful in their combination for customers, as well as unique and hard to copy in the market.

BENEFIT

You enjoy a convincing and hard-to-copy differentiation!

◼ The strongest lever for success is a positioning that differentiates your offering the market.

◼ A valuable differentiation from the customer's point of view enables higher prices, thus a higher gross profit and thus usually also a higher return on sales.

◼ Your competitiveness and robustness is increased by a positioning and business model that consists of several mutually supporting differentiating factors.

Less comparability –more unique positioning and margin

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PROFIT & VALUE

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www.FutureManagementGroup.com

Bereich I Bereich II Bereich III

Bere

ich A

Bere

ich B

Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

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PROBLEM

Why don't you make more revenue?

◼ Are you dissatisfied with how your company is seizing the sales potential available on the market?

◼ You are upset that your team is not more ambitious?

◼ You feel or know that there is an enormous sales potential in your markets, but you don't see exactly what ambition you should set for your future market position?

No stagnation

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PROFIT & VALUE

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www.FutureManagementGroup.com

Bereich I Bereich II Bereich III

Bere

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Bere

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Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

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SOLUTION

What challenging ambition do you set for the growth and market position of your company?

◼ There is no reason to give a team and company a vision that is clearly below the potential and possibilities.

◼ With your vision, set a standard for your future that is within sight but still out of reach. Your vision should not be achievable with today's capabilities, but starting from them.

◼ Set your vision so challenging that it hits the exact point with which you activate your team as strongly as possible, neither demanding too little nor too much from them.

BENEFIT

You activate the performance of your team and exploit sales potentials in a sustainable way!

◼ With an ambitious and challenging vision of the future, you activate the capability of your employees and also make better use of your financial and material resources.

◼ You create and promote the awareness of your team to have a special mission together, to be a unique company and to work towards the realization of a valuable and challenging vision.

No stagnation –more use of potential and revenue

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PROFIT & VALUE

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www.FutureManagementGroup.com

Bereich I Bereich II Bereich III

Bere

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Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

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PROBLEM

Why don't you make more profit?

◼ Lack of clarity, conflicts and disputes about the strategic direction cause enormous hidden costs?

◼ Several projects run in different directions, so that a large part of them are futile and far too expensive?

◼ You know that the diversity and complexity of your business results in enormous complexity costs, but you're not sure what exactly to eliminate and what to keep?

Lower costs

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PROFIT & VALUE

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Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

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SOLUTION

Which elements of your business system are really necessary for your future strategy?

◼ Put your mission, positioning and vision like a stencil over your current business. You recognize what is superfluous and what is missing.

◼ Clarify with your focused mission, positioning and vision which skills, systems and resources you really need for your future.

◼ Use your strategic focus to determine what is important and what is not. This gives you confidence in your decision to stop, eliminate and scrap the unimportant and unnecessary.

BENEFIT

Your income statement is only burdened by minimized costs!

◼ Several effects of a clear vision of the future directly or indirectly reduce your costs, such as the strong focus, the unity and alignment of the team, the concentrated use of your skills and resources.

◼ The number of purposeless and aimless projects and processes as well as investments is minimized.

◼ The length and severity of the discussions is reduced.

Lower costs –higher earnings

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PROFIT & VALUE

Page 48: PowerPoint-Präsentation · 2019-04-10 · Solutions Benefits. Bereich I Bereich II Bereich III A B Bereich I (9,8) 0,5 Bereich II (9,8) 0,5 Bereich III (9,8)0,8 A)) 5 8 5 8 What

www.FutureManagementGroup.com

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PROBLEM

Why is your company not worth more?

◼ You know companies in a similar business as yours that are valued at a multiple of the value of your company?

◼ Potential investors don't recognize the value in your company that you have in mind?

◼ You are occasionally disappointed about how little your years of hard work are reflected in the value of your company?

Fewer financial worries

18

PROFIT & VALUE

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Page 49: PowerPoint-Präsentation · 2019-04-10 · Solutions Benefits. Bereich I Bereich II Bereich III A B Bereich I (9,8) 0,5 Bereich II (9,8) 0,5 Bereich III (9,8)0,8 A)) 5 8 5 8 What

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Bereich I Bereich II Bereich III

Bere

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Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

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SOLUTION

What could your company become in the best scenario?

◼ Companies like TESLA have always been valued many times higher on the stock exchange than the hard facts and figures would justify. The main reason for this is that customers, employees and investors see a bright future for the company and consider it credible.

◼ Even the ice-cold financial investors achieve an immense increase in value for a company by developing a convincing picture of the company's future and by communicating it credibly.

◼ Answer the question: What could I or what could anyone, in the best case scenario, make of our company?

BENEFIT

You significantly increase the value of your company with a fascinating and credible vision of your future!

◼ A good mission, positioning and vision can be worth many billions. The corporate values realized in the purchase of shares and stocks prove it.

◼ You enjoy the greatest possible reward for your ideas and your years of hard work.

Fewer financial worries –maximized company value18

PROFIT & VALUE

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Page 50: PowerPoint-Präsentation · 2019-04-10 · Solutions Benefits. Bereich I Bereich II Bereich III A B Bereich I (9,8) 0,5 Bereich II (9,8) 0,5 Bereich III (9,8)0,8 A)) 5 8 5 8 What

www.FutureManagementGroup.com

Bereich I Bereich II Bereich III

Bere

ich A

Bere

ich B

Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

Bere

ich A

(6,5

)Bere

ich B

(6,5

)0,5

0,8

0,5

0,8 Turn your mission and vision

into your most profitable investment

CLARITY & EFFECTIVENESS

SIMPLICITY & EFFICIENCY

ENERGY & PERFORMANCE

OPPORTUNITIES & SECURITY

PROFIT & VALUE

50

Less confusion -more clarity and orientation

Fewer conflicts -more unity and alignment

Less scattering -more focus and strength

Less effort and stress -greater effectiveness of leadership

Fewer trivialities -more of the big picture

Less complicatedness –more simplicity

Less chaos -more productive agility

Less inertia -more motivation and performance

Less anxiety and doubt -more confidence

Less shortage of personnel -greater attractiveness for employees

Less short sight -more farsightednesss and future intelligence

Less blind flight -more foresight

Less risk -more future-robustness

Less comparability -more unique positioning and margin

No stagnation -more use of potential and revenue

Lower costs -higher profit

Fewer financial worries -maximizedcompany value

Fewer threats -more future opportunities

01

02

03

04

05

06

07

08

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www.FutureManagementGroup.com

Bereich I Bereich II Bereich III

Bere

ich A

Bere

ich B

Bereich I (9,8) Bereich II (9,8) Bereich III (9,8)0,5 0,5 0,80,8

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Talk with the author Dr. Pero Mićić

[email protected]

Office: +49 6123 - 60 109 - 0