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2 0 1 6 . 0 3

2016 03Copyrights @ 2016 add2paper corp.


Contents

01 02

03


, ,

/ .

.


1,801,371,500.

122 466,341 .

5000 PC .

2016 11.


100% .

50 // MAU 10 // DAU 4

(2015 )

40,000일간방문자수 (DAU)

500,000누적가입자수

100,000월간방문자수 (MAU)


( )

• 1 1 1 .

• 200 (VAT ) /

• DB CPA

/ 3 300 /

+ + Push 15

CPC / 100 /+100 /

( 2 ) ( / )

/+PUSH 1

500 /

600 /

400 /+100 /

( 1 ) ( / )

22 +100 /

(CPI) 300 /

24 15 ,

20%

20%


( )

앱상에서더특별하게노출되는구좌제상품

부킹시해당기간동종업계타광고주는진행이불가능하며,

동기간단독으로브랜딩할수있는상품입니다.

(총 5구좌랜덤노출방식으로진행 )

+ PUSH

단발성캠페인을공지하는데추천하는상품입니다.

PUSH메시지는알림거부자를제외한학생들을대상으로

발송됩니다. (약 23만명대상으로 PUSH메시지발송 )

메인브랜딩보드상품을제외한모든광고상품은

해당지면에서노출됩니다.

노출량비율 -특별지면 :기존지면 = 1.2 : 1


( )

( CPC) 1 30,000300 /

.

. ( )

5 ( )

( ) frequency 1

CPC ..


(PUSH/ )+PUSH

Push ( )

+ 20 Push 30 / 1 1

Push(PUSH )

+ 20 Push 70 / 1 1

PUSH

+ Push

1 , 4

.

* Push .

PUSH PUSH


( )CPC

CPC

CPC / 100 /.


CPC 1

) .

.

.

(Ex. 2 30,000 3,000 )

.


CPC 2

.

X O

( )


( )

1 ( ~ )1 ,

PUSH 1 ,5,000,000 /

. ( )

( ~ ) . :1 ,


( )

600 /

20%


( )

1

10 400 /Viral


( )

20

.

( )

0 15 30 60 ~

*

20%


( )(CPI)

)

(CPI) 300 /,


20 .

39.8%

48.8%

30

30 ~50

50 ~70

70 ~100

100 ~150

150

39.8%

48.8%

8.6%

2.1%

0.5%

0.3%

9743

11972

2099

506

113

75

?

?

( )

10.7%

34.4%

77.2%

3.8%

2618

8413

18876

919

0 1,000 1,500 3,000 ~

NET( )

3,000 1


( ) ( )

1 Freqeuncy


/ / /

/ / /

,

/

, ,

,

/ / 2

, Recruiting

, ,

OS

Android / iOS KT / SKT / LG

.


/

.

, / .

.

,

.


& IMC

( / / ) /

X 600 x 1600(mm) 60 50 5

841 x 594(A1/mm) 40 30 3

PC 165(mm) 15 10 1

PC 210 x 297 (A4/mm) 15 10 1

900 X 600 (mm) 20 20 5

220 X 310 (mm) 500 / ( 2 )

: ,VAT

:1 )


X

.

.

600 X 1,600 (mm)

X


.

.

841 X 694(A1/mm)


PC

.

.

165(mm)

PC


PC

.

210 X 297 (A4/mm)

PC


3 .

.

900 X 600 (mm)


( )

220 X 310 (mm)


* * * * *

, , , CPC

( 2 )

평균 노출량 8만PV/일, CTR 8.5%


CPC + + /

! , !

16/03/03~09

500 !

CPC

2016/03/14~20


KT KATE BRTC


KB


20

- 1

CPC

16/03/07~22

CPC

16/02/29~03/14

CPC

16/03/03~31

LG

CPC

16/03/22~04/04

CPC

16/01/18~02/08


ㅁ

/ /

ㅁ ㅁ


&

ㅁ ㅁ

29CM


ㅁ


KB

ㅁ


&

ㅁ

&


3 20%

10 IMC


, 2


.

ㅁ

/ /

ㅁ

ㅁ

/

ㅁ

ㅁ

/

ㅁ

/


A. 799-5 3

T. 070-8666-1103~4 / 070-5038-1556

E. [email protected]

799-5 3

070-8666-1103~4 // 070-5038-1556

[email protected]

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